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back to article Live blog: Facebook's 'screw you' to Google revealed at last

Facebook has called the world's press down to its headquarters in Menlo Park, and El Reg has braved the Death Race 2000 zone that is California's freeway system at commute time to be here. Speculation has been running wild about what the Behoodied One will announce. Theories have included a Facebook smartphone or tablet, an …

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Anonymous Coward

I'm not sure I understand who would search for what (advertisers searching for round people to sell them ab workout machines?) and why anyone would want any of their stuff searchable by anyone other than their friends.

Well done to facebook for creating a lot of hot air about a non-product.

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Boffin

He's a Facking Loon!!1!!

Have you seen what Kent Ertugrul has been up to in Turkey recently?

Facking Loons!!!!!!

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Facepalm

Search for which movies or music your friends liked!

...because you're too much of a fucking moron to actually form your own opinions.

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JDX
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Re: Search for which movies or music your friends liked!

The moron is the person who:

a)calls people morons for not making their own opinions

b)tries to force his own opinion on others

c)thinks his opinions are not the result of all the opinions he was exposed to

No man is an island as the saying goes

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Re: Search for which movies or music your friends liked!

Forming your own opinions is not the issue. The problem is some of my friends have terrible taste in films and music, they aren't my friends for their film or music tastes. Therefore if I'm wondering what films or music my friends like I'll generally ask them when I speak to them, which I do because they're my friends, rather than waiting for them to volunteer this information to a social media site and then leeching the information from there.

Similarly if I need a plumber I'll know if any of my friends have used one recently and ask them about that.

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Re: Search for which morons or morons your morons liked!

The moron is the person who:

a)calls people morons for not making their own opinions...

Y'know, I was just now thinking how sad this whole exchange is. Do you realize that without the word "moron", the entire Internet would probably grind to a halt?

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Silver badge

Re: Search for which morons or morons your morons liked!

>Search for which movies or music your friends liked!...because you're too much of a fucking moron to actually form your own opinions.

Er, the whole point of requesting movie reviews is to avoid watching bad movies- I'd rather not waste two hours watching The Texan Chainsaw Massacre remake when ALL signs are that it is complete shit. The Evil Dead remake, with no CGI and blessing from Bruce Campbell... maybe, will wait for a review. Groovy. I know tastes vary amongst my group of friends, just as it does amongst reviewers and publications.

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WTF?

Re: Search for which movies or music your friends liked!

...because you're too much of a retard to, you know, *ask them* which movies or music they liked!

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Re: Search for which morons or morons your morons liked!

"I'd rather not waste two hours watching The Texan Chainsaw Massacre remake when ALL signs are that it is complete shit."

It's a remake of The Texan Chainsaw Massacre, what did you expect?

In fact, never mind the remake, the name of the film is "Texas Chainsaw Massacre". Were you expecting Citizen Kane?

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Meh

Meh

So I can search for everyone in my area who`s on holiday at the moment.....then rob their house*?

Probably makes paedos lives easier as well, what with the age search thing.

Also, I bet advertisers/spammers are feaverishly pissing about with tags as we speak.

Never understood why people prostitute their boring lives and personal details on facebook without a thought to why it doesnt cost them anything. Hint: those servers are paid for with these peoples stupidity.

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JDX
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Re: Meh

Why do you want to rob your friends houses?

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Re: Meh

"Why do you want to rob your friends houses?"

Look down that list of 100`s of `friends`, how many are actual friends and how many are just random people you added for no obvious reason other than to boast how many facebook friends you have?

Thats why.

I dont mean I would personally rob people , but il wager quite a few ner-do-wells eyes lit up at the prospect.

There are so many idiots that just accept random friend requests that this is like a goldmine for the dishonest.

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JDX
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Re: Meh

How many are actual friends... all of them. Or at least people I know.

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Re: Meh

Nah, Facebook friends are only called "friends" because "acquaintances" was too hard to write.

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Rob
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Meh

Sounds like...

... a desperate move. As someone else mentioned earlier, they have all this data and this is the best they can come up with. Sod the search, focus on making an intuitive UI that fits with a multitude of devices, truly go for a product that is device agnostic get it into everything and refine everything you currently have, in turn you should be able to monetise those channels better than you already have. Unlike at the moment where FB is struggling to really monetise on the mobile/smartphone access trend that appears to have surprised it.

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Bronze badge

First Questions can be DANGEROUS

Good thing I had not had any qualifications for being there. I would have asked, "hey, behoodied one... Have you ever heard of Visual Analytics?

http://www.visualanalytics.com/

http://www.google.com/images?hl=en&gl=US&q=visual+analytics&sa=X&oi=image_result_group

http://www.sas.com/technologies/bi/visual-analytics.html

http://www.sas.com/technologies/bi/visual-analytics.html#section=4

I would have pointed out that the first time *I* saw it was around 1999, and that what fb are offering is NOT stellarly new.

Second, I would have pointed out that if users really have exportable data, they could dump it out and go for the next Open Source social or mining app that acts like Visual Analytics.

Third, I would have pointed out that any slick SQL database with a user-friendly GUI and abiity to process billions of records could do that. Hell, for that matter, Lotus Approach, as a front end, could to most of it:

1. Find only my friends, or find all "not = my friends"

2. Create a "stored find" of just my friends, or of those

3. Using stored find, further constrain found set to find all records containing value "x" or "x, y, z"

As long as the records contain content correct for the columns' name, not much data sanitization need be done.

And, any government agency needing such features (in case fb expect to wow world governments) can roll their own tools while awaiting the results of a valid warrant for any and all persons related to or having contacted person or persons "x", "y", or "z", or all persons having a temporal or proximity association in this geographic area during these time points.

What fb is talking about is NOT going to boost their shares values. Maybe he is trying to build a hood-wearing cult? If so, he should get into the sweater-making business, one that embeds Wi-Fi and fb into the cloth...

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Alert

"Graph Search is one of the coolest things we've ever done," he boasts...

Oh, Christ, now we're really in for it.

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P_0

I thought Facebook had at least built a secret phone OS or something. Facebook are becoming masters in the art of disappointing. What did they reveal at their last awesome announcement? Wasn't it facebook email or something?

Anyway, I think they are reaching the limits with what can be done with all these petabytes of user information. There are only so many ways we can find out which of our friends listens to Coldplay.

Maybe they should concentrate on the gaming aspect of Facebook. I don't play Zynga-like games, but I know they are popular and addictive. People are going to spend more time on the site if they are playing games, as well as buying in-game items.

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JDX
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I think we're only scratching the surface what their data could be used for, the problem is it's so much data it's hard to process.

I bet you could in theory develop intelligence agents which identify criminal/terrorist groups based on the interactions and interconnections between people for instance.

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Meh

This only makes commercial sense if there's a premium service for brands and business pages. How legal is the process of skewing results for the benefit of the paying commercial customers? How much astroturfing will I need to do to artificially enhance my ranking if I'm competing with Tard the grumpy cat. Can I get away with embedding a subliminal metatag in my outsourced memes of the week? Where do those godawful manipulative "like and share to win" links fit into the grand scheme of things?

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Anonymous Coward

That's it?

Seriously? If someone adding search to their site is enough to get Wall St collectively staining its undies, we're screwed. My 1972 "World of the future" annual suggested something a bit racier than a better rake for your muckpile.

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The only search that anyone performs

Search : Images

Depth : 10 degrees of friends

Wearing : Bikini

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Anonymous Coward

...Really? This is news?

So Facebook has invented the SQL query? 'cos given the tabular nature of the data they store (rather than the more amorphous stuff Google et al have to work with) it looks like it should be really quite trivial to pull this data out, with the server-side security restricting access to anything you're not allowed to see.

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JDX
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Re: ...Really? This is news?

I guess you're an expert performing thousands of simultaneous queries on a multi-PB database then? It's called graph-search for a reason, the connectedness of a graph is in direct relationship to how hard it is to analyse.

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Boring

Zuck, call the world press next time you have a shit ... that might be mildly more interesting if a little aromatic/toxic.

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map out the world's Social Graph

Well the morons on FB search graph anyway.

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Facepalm

Web of trust

It's all very well to say that (were I actually to HAVE a Facebook account), I could search for, oh, I dunno, say a new tablet computer and weight the results by the ones that FB friends and FBFs of FBFs etc. "Like". I can see how that would be a fun and geeky sort of thing to work out, if you've got terabytes of linked Likes.

However, it's much more likely that I'm going to think of an Actual Friend who kno more than 0 about tablets, and I'm going to give him or her a call and say "What do you think of the new Applung Nexoid 19.3, eh?".

I don't necessarily trust the judgement of every one of my friends, and certainly not equally across all of them with respect to any particular issue. That social graph is going to need its edges weighting carefully if the search results are going to be anything but dross.

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