Apple co-founder Steve Wozniak has called Apple "arrogant" and wishes the Cupertino firm would produce bigger phones. The bearded innovator offers familiar criticism of the company he helped to form in a podcast session with TalkCentral. Woz says the only reason the iPhone 5 doesn't have a bigger screen is due to Apple's …
Re: iTunes on Android?
"Apple makes money from selling iPhones." So it doesn't make a penny from shitty iTunes?
Re: iTunes on Android?
"So you're an Apple accountant now?
Honestly, the bull shite!"
Dearest little Obviously!, you even seem to fail at swearing. I am starting to get a bit of a Poe's law vibe from you.
Re: iTunes on Android?
It may pay for them, but I'm glad that not everyone follows the model of profits before customer, high margins rather than lower prices. Perhaps some CEOs care about more than simply making as much money as possible.
Re: iTunes on Android?
You people seem to think that only way to measure "margin" is "selling price" - "cost of components". And tat seems common -- even that linked article seems to think that sales channels are free (i.e. that Apple gets the entire selling price, an idea which is patently ridiculous).
What you're missing is that Apple, and Apple alone, carries the development and infrastructure costs. This hammers their effective margin, but they're OK with that because the 30% iTunes profit turns the single unit sale into a revenue stream, which is far more valuable.
(Haven't you guys been paying attention to RIM and Nokia? Evidently not!).
As to the foolish remark suggesting that "many" of the iTunes sales are iOS apps, that rather ignores the reason why it's called 'iTUNES' not "iAppStore". You clearly don't know who the world's largest music retailer is....
Woz is entitled to express his opinion
As far as I am concerned Woz is free to express his opinion anytime he likes in relation to Apple. He has earned his stripes.
"Siri, Apple has taken a lot of flak for their maps recently."
"Can you give me an example showing they are not just a bunch of humourless wannabees totally regretting their decision to ditch Google Maps?"
Woz is respected for his honest opinion, pro or con. All he is saying is give consumers a choice. Something Apple is loathe to do with their "We know what is best for you" attitude.
Cannot stand Apple, but love Woz. He invented and built computers by hand when most of you lot were still in nappies. Steve Jobs wouldn't have been able to sell anything if the engineering was not elegant. Woz did that for Apple and set them on the path where they are today. So when the founding lead engineer of Apple says something, you should consider it instead of automatically down-voting common sense.
Down-voters obviously still live with their Mums.
Downvoted, cos though I agree with your post the last sentence was too tempting to resist!!!
Rule of Thumb
...Apple maintains a view that a phone's display should be easily navigated with just one thumb...
I don't disagree with this idea -- but I can easily navigate a phone with a display a full inch wider than the iPhone5 with my thumb, due to my hands being larger than average. So, like Woz, I consider the iPhone5 somewhat narrow.
Other companies and industries address human variation by either making multiple sizes (e.g, shoes, gloves, other tablets/phones) or adjustable systems (e.g, car seats), whereas Apple seems to consider it a case of the user not fitting the product, rather than the other way around.
Re: Rule of Thumb
"Apple seems to consider it a case of the user not fitting the product, rather than the other way around."
Are you saying Apple are really just Dolman-Saxlil in disguise?
Re: Rule of Thumb
"...Apple maintains a view that a phone's display should be easily navigated with just one thumb..."
Yes, just been assaulted by the latest 'iPhone 5 - your thumb' TV advert, so they are definitely still peddling that line. For (allegedly) incredibly smart designers of products and UIs, that is one of the dumbest self-imposed constraints imaginable, same as the 'nobody wants a 7 inch tablet' thing, despite the fact that they are flying off the shelves and lots of people (without gorilla-sized hands and arm muscles) don't want to lug around a large tablet or take steroids to be able to hold it for more than five minutes.
Of course most users will want to be able to operate their Smartphone UI with a swipe of their thumb whilst on on the move without having to juggle it from hand to hand. But users have different sized hands; my 11 year old, my wife, me, a 7 foot tall basketball player, etc. One size does not fit all; my child's dinky HTC/android is the perfect size for her, too small for me to use comfortably, and vice-versa.
Of course users (many users I suspect since bigger is so obviously always better) would actually like a bigger display on their smartphone regardless of thumb reach. Some because they want to display more content, some because it's cheaper than buying a big car with a long bonnet, and some (like me) because we're getting old and have poor eyesight so would like a scalable UI on a bigger screen SO WE CAN READ EVERYTHING IN 1" HIGH LETTERS.
The answer is of course bleedin' obvious (and therefore despite being obvious and probably a load of prior art Apple will eventually cotton on and win yet another patent battle over things so obvious that they should not be patentable). The UI and the screen do not have to be the same size (gasp!). A simple 'thumb reach' calibration exercise could be performed and the parts of the UI that need to be one-thumb operable constrained to the area reachable by the current user (I'm thinking the important parts of the home/icon screens, dialler, etc).
Clearly such an approach would require Apple and App designers to think a bit differently about how they lay out their UI's, and not every App/UI element would be suit such an approach, but I'd contend that a lot of the problem areas would be things that you would be better off operating with two hands/thumbs anyway (e.g. pinch/zoom, game controls, etc.) It would probably also necessitate a move away from fixed-sized bitmap-type UI elements in the direction of a scalable vector system, but again with increasing processor and graphics subsystem horsepower now commonplace, that has to be the obvious way to go, otherwise every single app has to be re-written every time the screen DPI or size changes!
Oh and I guess whilst you're calibrating for thumb size, you could check whether the user is "holding the phone the wrong way" thus dealing with another design issue that has cropped up before.
Plus if anything, when using a phone one-handed, I have hardest trouble with the region closest to my thumb, so smaller phones are harder to use one handed (unless they're the old style where the screen doesn't take up the entire front, and you only have a few buttons).
But also, what about multitouch?
I've got to laugh that on the one hand, Apple fans have for years praised "multitouch" as the single most important thing ever, just because it was the one thing Apple did first. I'd disagree it's that important (compared with say, touch in the first place), but there you are. But now, suddenly the most important thing is "Using a phone one-handed", because they think it's something you can't do with larger phones, and these days it's Apple's phone that is smaller than most.
So I ask these people, how do I use multitouch on a phone one handed?
Indeed, the biggest problem I have when using a phone one handed is not that the phone is too big, *but that the UI requires multitouch*. Which is why, if anything I think multitouch has been a bad thing - multitouch is sometimes useful as an optional extra, but a well designed UI should not require it, and should be able to be used one-handed. (E.g., I'm glad that Google have finally made it so you can zoom out with single-touch.)
Only Apple could make a phone that is designed to be held one-handed, but requires two hands to operate the UI - and have people praise it for both.
No problems with my average thumbs on the GS3. 4" is a good universal screen size however the iphone is too tall and not wide enough.
My Prediction for the iphone 6
is that it will be made wider to allow room for a extra column of widgets.
The iphone 7 will then get taller to allow another row of widgets like the iphone 5.
“I wish they had made a small and a large version of the iPhone; that would have been great for me. Keep the aspect ratio the same, horizontal and vertical the same, but just grow it in the other way,” he says.
Careful Woz... I think Samsung might have a patent on that... Note 2, S3, S3 mini....
Ah, I see it's care in the community day for the humour bypass patients again.
How many other types of phones are there, jesus its not like there's only two. The amount of people going on about iPhones and yet don't even have one, and state that they dont even plan to get one, so why do you continue to bitch about them? And this is coming from an HTC owner!
Tell that to the media, always going on about iphones, even though most people have something else...
"but there are plenty who just want an Apple regardless of the display size"
Say it all!
I just want a phone that offers the features I want and is not "locked in" to a specific 'ecosystem'.
Enough choice already...
Got myself a whoooopppppping Samsung Galaxy Note 2 and all that real estate with easy to read pixels is a feast for my middle aged eyes.
Yeah, there's definately no market for big screens and less-than-retinal pixels per inch... duhuh...
Woz has a brain and uses it for more than just hypes. I applaud him for it.
What's really "arrogant"
Is assuming people outside your own particular IT discipline apply so little rigour to their decision making that "a lot of people like the big screens" is a valid objection.
I agree with Mr. Wozniak.
Apple is obviously arrogant (for example, the back-pedal on 7 inch (or at least sub-10 inch) display size). The iPhone 5 is not the leap forward everyone was expecting. Apple's map app has quickly achieved notoriety for being legendarily bad. The increase in screen size stikes me as being a concession to the popularity the large screens of other phones.
The iPhone 5 was the phone Apple HAD to bring out to try compete with the Galaxy S3 and other excellent Android driven iPhone challengers by other manufacturers. So to tighten the screws on their customers, they introduce a new connector size. Why? What was wrong with the old one? But now everyone who buys the iPhone 5 will have to buy all new spare chargers and cables.
Re: I agree with Mr. Wozniak.
What was wrong with the old one? It was shit. Too big, too clunky and too analogue.
Re: I agree with Mr. Wozniak.
"What was wrong with the old one? It was shit. Too big, too clunky and too analogue."
And designed by a company that prides itself in industrial design. You can't have it both ways. Personally proprietary connectors are a turn off.
Don't get 'arrogant'
What is arrogant about having a size you believe is right and shipping products at that/those sizes and selling shedloads? Competitors are free to (and do) meet any market requirement for people who want larger phones.
Plus having come from an iPhone 4 to an S3... Apple were bloody right. I can not use this thing with one hand at all due to the screen (and hence phone) width.
Re: Don't get 'arrogant'
I'd love to see your face when the garage deliver your new car; painted bright magenta, with yellow dots, and tell you that they decided that is the colour you want; after all, they know better than you.
"Why don't we get iTunes on Android now?" he states.
Because convincing users to download a bloated music player to a device with limited resources is harder than it sounds?
The right tools for the right Jobs
Woz is a genius, but he may be missing a point here.
I own an iPhone, which is small and handy, as well as an iPad, which has larger screen for reading and browsing. Two sales to Apple. And maybe I will consider an iPad mini, if I feel the need for a pocket-book sized screen.
I don’t want to read or browse on a screen if it’s too small, and I don’t want a phone if it’s too big. I have two tools for two jobs, and Apple have two sales.
Re: The right tools for the right Jobs
Wait, wasn't it people telling us that Apple were amazing for making a phone you could do reading and browsing on?
If all you want is a simple phone, then I wonder why you bought the most expensive one on the market.
Many of us want to do browsing on a phone - it's why we don't have a dirt cheap one. And 4.5-5" is the perfect size that's as large as possible, whilst still fitting fine in a pocket, and being hand held. Meanwhile, 10" is the size of a laptop/netbook, with the functionality of a phone.
Plus you're missing the point. No one's arguing against having different sizes, it's the idea of one size fits all. If you want 4", for years Apple didn't offer that, but other companies did, and still do. If you want 4.5", you're out of luck with Apple. Indeed, if you want 3.5", you're now out of luck. And you've also got no choice for a 7" device, unless you're seriously buying something that doesn't exist.
While I disagree with Woz on this (you can see why SJ made the marketting decisions) I am appalled by all the people slanging him off here.
Without him there would be no Apple. I also understand that some people might say that would be no bad thing but really?
Woz - Don't forget to add....
- An industry standard Micro-USB connector (which doesn't break easily)
- Allow user memory upgrades (MicroSD card)
- Replaceable battery
- Non-lock-in software (ie: NOT iTunes, etc)
And you MIGHT just get near a Samsung Galaxy.
Oh, I nearly forgot - make it a reasonable price as well.
Re: Woz - Don't forget to add....
Surely, if you want that stuff, you BUY A SAMSUNG GALAXY. Duh!
Or if like me you want an iPhone - you buy an iPhone. Duh again! Oh, and maybe a cheap (is there another kind?) pendrive.
A replaceable battery would be fantastic though - I really need to carry another lump of stuff around instead of that easily-stashed almost weightless charging cable. Oh, wait...
Re: Woz - Don't forget to add....
Genius. 2 thumbs-down presumably from people who have either just realised that their broken phone won't ever be replaced or that now have to carry around a pocketful of batteries instead of a dinky cable.
<in the voice of Nelson from the Simpsons>Ha-haaa!</voice etc>
Maybe it would sell even better if they got rid of their crap adverts, I mean, explaining that the screen lengthening is some kind of Apple magic (despite the fact that it took 5 generations of the device to reach that conclusion) and some muppet screaming eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee
at me in my living room, makes me want to run away, fast.
The reason i got the iphone 5 and not the s3 is that the s3 was too large.
"The reason i got the iphone 5 and not the s3 is that the s3 was too large." or, BAAAH!, because, BAAAH!, I had to , BAAAH!, follow the rest of the, BAAAH!, sheep!
this is usually used, at least in these columns, to mean the mindless majority and, as Androidians like to keep saying, more sheep are buying Android than IOS or Windows. So who are the sheep?
from a smug but non-obsessed apple user
As an everyday 11" Macbook Air user, iphone size smart phones are spot on (not that I have one, as I prefer WP). It's tablets, large or small, I have trouble finding a use for, other than touch gaming.
I wonder if Woz requiring a bigger smart phone, finds his ipad isn't fitting into his life like the mac fanboys will have everyone believe?
If I had to rule out travelling with the Air, then I'd happily go for a proper big (and hopefully more productive) smart phone like the Galaxy Note, and have a much bigger laptop for the house, again skipping tablets.
To think I begrudged paying the extra dollar for the Air, but with cheaper gadgets falling in place around it and avoiding tablets, it's worked out quite well.
Size Isn't Everything
As I keep telling girlfriends.
If the iPhone 5 was as big as that Samsung Galaxy S III I wouldn't have bought one. The 5 is as big as I want my mobile phone, thanks. If I want more screen size I can go for an iPad, Netbook or laptop, thanks. The 5 fits in my jeans and suit pockets and is lightweight and thin so it wins.
Any larger and I wouldn't buy one.
Re: Size Isn't Everything
Re: Size Isn't Everything
You must have missed the bit in the article when he suggested they should make a smaller and a bigger phone.
"Why don't we get iTunes on Android now?"
the reason being, most android owners chose android because they don’t want anything to do with itunes...
no market share, no profit, no point.....
Apple could be arrogant back in 2007. yes they did have the bost (at that time) handset.
It's 2012 and their competitors have leap frogged them.
Only fanbois/and tech illiterates (which make up the majority of iPhone owners) would disagree.
Those with 1/2 a brain cell can see that iPhone is inferior to other handsets on the market.
bigger, smaller, whats it matter, its an IClone. Nobody wants to be a clone.. well at least only less then billion people want to be clones, the rest of us dont.
Never the twain' with Apple
Obviously with a middle size sensible people will manage with only need one tablety device.
So they think small and sell more bigger iPads.
Crumbs, we the public are meant to be thankful.
You idiots who are wildly biased to Apple or Droid
... you're idiots.
That is all :)