back to article Apple files disappearing-feature iPhone patent

Apple has filed a patent application for the ability to hide some of a device's components – such as its camera, biometric sensors, or even its entire display – until they are needed. "Electronic devices are becoming more and more sophisticated, capable of performing a multitude of tasks from image capture to identity …

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  1. frank ly
    Facepalm

    Camera Lens

    If I can't see it, I don't know where to _not_ put my greasy finger.

  2. Thomas Kenyon

    Even Nokia did this

    Wasn't there a raft of cheap nokias a few years ago that had a second display hidden in the case that came to life when you knocked it a couple of times, then completely disappeared? I certainly remember seeing a couple.

    1. Sirfoxelot

      Re: Even Nokia did this

      Nokia had the 7280 and 7380 that had a mirrored glass on the front hiding the screen.

      when the phone was activated the screen became visible from behind it

      There was also one of the Nokia 6xxx series flip phones that had this I believe

      1. TRT Silver badge

        Re: Even Nokia did this

        Of course, they could extend the ethos of the Lightning connector's bi-polarity and put a screen on the back as well as the front, so it doesn't matter which way up you leave it. Kind of like that Terminator 2 trick.

  3. Tristan Young
    Thumb Down

    Apple owns the USPTO

    How can Apple get a patent for technology which already exists, and has already been deployed?

    Whether it's a window which turns opaque, a little sliding door, or friggin' curtains, it's the same concept that's been used on all-in-one cameras for many years. All Apple has done is take someone else's idea, and move it one tiny step forward, by changing the type of material the cover is made from. I've seen this tech in TV shows and movies, where hidden controls on a touch-based interface suddenly reveal themselves, like a fingerprint reader.

    It doesn't even solve the problem of fingerprints on the window causing a loss of contrast and clarity for the camera sensor. In cases like this, a moveable door (motorized or otherwise) would still be better.

    Patents like this are proof the USPTO is a corrupt organization, that is owned by large, unfriendly corporations such as Apple.

  4. Quinch
    Joke

    Obligatory webcomic reference

    http://www.smbc-comics.com/index.php?db=comics&id=2761

  5. Bored_Stupid

    confused.

    Is this not a pretty damn good description of what happens with the two softkeys at the bottom of my galaxy?

  6. Anonymous Coward
    Anonymous Coward

    Previous Art:

    Sony Ericsson C510.

    Nice little phone camera with a solid sliding backplate that hid the camera completely.

  7. Michael Shaw
    Megaphone

    what is patentable

    It is patentable to take existing patented designs and patterns and combine them in a new way. Some companies make their money that way.

    The problem is, the patent office does not face a financial penalty for granting trivial patents, its society that suffers for patents on trivial and obvious things, so there is no incentive for patent offices to search for prior art, and the "not obvious to someone skilled in the area" becomes translated as "this patent officer had not thought of it before"

    I have had ideas of mine patented by companies employing me, and will at somepoint file patents of my own. patents (and patent insurance policies) are weapons for a software company, which on occasion are there to be used. Based on the way the international level is changing, this is going to be increasingly important for european companies to avoid US competitors obliterating them should US filed patents become enforceable in europe.

  8. Anonymous Coward
    Anonymous Coward

    Nokia Aeon or the phone from the 2009 film echelon conspiracy. me thinks its a bit like that!

  9. Danny 14
    Stop

    depends what you mean by "sensor"

    My sharp TV has capacitive buttons. Depending on which screen I am in depends on which ones light up and are accessible. If none are applicable then they are all dark and you cannot see them or access the function (disabled). My galaxy S2 also has buttons that are hidden and non functional until needed. I would sure class a capacitive button as a sensor - that is how they work. Surely this is the same thing?

  10. Anonymous Coward
    Anonymous Coward

    a phone like this.

    Nokia Aeon or the phone from the 2009 film " Echelon Conspiracy", i think its more on that idea.

    1. Anonymous Coward
      Anonymous Coward

      Re: a phone like this.

      GZT650,or Sony Ericsson Pureness 2, they have something along the lines of the what apple are thinking.

  11. Anonymous Coward
    Anonymous Coward

    Examples...

    Take your smartphone out of your pocket, it doesn't matter which brand, trust me. Now look at the screen and use the features, oh wait what's that, can't do it because your phone automatically hid the screen in a battery saving plummet into darkness.

    After I tried this on my phone, I wanted to do a little search and found the previously hidden search button really handy.

    Except non of this really matters because Apple patents in the US are actually corrections to a missing log of patents that should have been credited to Apple before any prior art. Not many people know this but TV and Film studios are paying licensing fees to Apple because of patent infringement in shows like The Tomorrow People and 2001: A Space Odyssey.

    http://www.reghardware.com/2011/02/07/apple_ipad_tomorrow_people/

    http://wn.com/clip1:_Apple_iPad_in_the_1969_classic:_2001_A_SPACE_ODYSSEY

  12. Badvok
    Stop

    Even as an ardent self-confessed fandroid I'm starting to get sick of the Apple bashing on the comments pages here.

    iLike this innovation and I think it is definitely a patentable concept - if design patents are allowed that is. While clearly not an actual invention it is certainly a design innovation that I have never seen before. The idea that a scanner/camera is hidden from view in the smooth uniformly coloured face of the device until it is needed sounds great.

    And in answer to some of the other commentards:

    This is in no way similar to something that is always there but lights up to indicate its presence, i.e. buttons or screens.

    This is in no way similar to a lens cover that opens and shuts, this is a permanent lens cover that alters its transparency.

    1. Anonymous Coward
      Anonymous Coward

      You are almost righht wth those two points

      This patent is not THE SAME as "something that .. lights up to indicate its presence" or a physical cover that opens and shuts, but it is a LOGICAL EXTENSION of those ideas, is therefore obvious and not patentable.

      Not to mention the prior art on this specific mechanism.

      1. GavinC

        Re: You are almost righht wth those two points

        if it is so obvious, then why has no-one else done it?

        What prior art? I am not aware of any devices which do this currently.

        1. Keep Refrigerated
          FAIL

          @GavinC Re: You are almost righht wth those two points

          Apple hasn't done it either yet... they basically just patented an idea that anyone who has either (a) read/watched a decent amount of sci-fi for the last 30 years or (b) works in the hardware industry, has probably already had - but never thought patentable.

          Apple patents things that other people have already thought of, but have too much decency and self-respect to claim they are suddenly the sole inventors (without doing any actual inventing).

  13. Anonymous Coward
    Anonymous Coward

    This seems very similar to the virtual controls on my decks.

  14. daveeff

    dont get me start barred

    Don't all computers have features that are only visible when you want them? The difference here is they are hardware sensors not software widgits and they are hidden / revealed again by h/w.

    A start button that brings up a list of programs, a command typed that displays a program...

    Come to think of it, my display is a plain black surface until you press the "power on" switch and then all the stuff you want appears - magic!

    I am amazed at what the US will allow you to patent.

  15. Glostermeteor

    If Apple get this as a patent that really will bring the bar even lower with regards to corporate greed and outlandishness. How can you patent a concept like that? Anyone heard of a cover for your tablet or mobile phone? That hides components until they are needed. Or what about a curtain on your window? That also accomplishes the same thing. This concept has been around for thousands of years, so for Apple to claim they have invented is completely beyond the pale. They are nothing more than a band of rip off merchants and highway robbers!

    1. GavinC

      i'm not sure what kind of curtains you have in your house, but last time I closed my curtains, it was still blindingly obvious that there was a window there. The day I close the curtains and can no longer see where the window used to be then you may have a point, but until then this is a new concept that has not been done before.

      1. Ben Tasker

        but until then this is a new concept that has not been done before.

        Which in itself is not sufficient for a patent. As others have said, it's a logical extension of existing tech which would be obvious to any practitioner in that area.

      2. Test Man
        Thumb Down

        You should get yourself a decent pair of lined curtains, then.

  16. Anonymous Coward
    Anonymous Coward

    Prior art

    Office 2000? had a feature where it used to hide half of the less commonly used menu items.

  17. Solly
    Facepalm

    Hiding elements of a phone when not in use you say? My phone can do this already, it called a pocket...

    Mines the one with the iPhone in the pocket....

    1. Anonymous Coward
      Anonymous Coward

      "Mines the one with the iPhone in the pocket...."

      Or

      Mine is the one with the feature limited phone in the pocket.

  18. Anonymous Coward
    Anonymous Coward

    Soon to appear on a samsung device I'll bet. I wonder if samsung actually monitor the patents Apple files to get a head start on copying them.

    1. Keep Refrigerated
      FAIL

      @Anon 10:20 - It's the other way round...

      Apple monitors the things other people physically invent, then patent the next logical step... http://www.wired.com/gadgetlab/2012/07/apple-patent-hud-display/

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  20. Anonymous Coward
    Anonymous Coward

    Here we go again...

    It's obvious, it has tonnes of prior art, and it will be used to stifle innovation.

    Business as usual at Apple, then.

  21. NightFox

    Cool, kinda like the drinks holder in my car.

  22. Purlieu

    Ha

    I know a better way of making an iPhone disappear

    1. Anonymous Coward
      Anonymous Coward

      Re: Ha

      Don't iPhone owners pull them from their arse already?

  23. EvilGav 1

    Oh dear lord

    Just because it can now be done "electronically" or "mobile" doesn't make it patentable.

    Numerous compact digital cameras have had "hidden" lenses, whereby the "on" button makes it appear, which would seem to cover the "mobile" element.

    And as numerous people have pointed out, most of the current crop of Android phones have buttons that don't "appear" until you activate the phone.

  24. Anonymous Coward
    Anonymous Coward

    More apple shite!

  25. Anonymous Coward
    Anonymous Coward

    These articles are useful.

    It shows us who all the know-alls are.

  26. Anonymous Coward
    Anonymous Coward

    Others have made whole rooms disappear for ages:

    http://www.smartglassinternational.com/products-services/lc-smartglass-privacy-glass-control/

    So the application of using this type of technology to hide things is nothing new.

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