back to article Nokia's fontastic Pure wins 'design Oscar'

Nokia Pure - the "humanist sans" typeface of the Finnish mobemongerer - has won the graphics category of this year's UK Design Museum Design Awards. The Nokia Pure typeface Nokia Pure was unleashed on an astounded world last year amid much whalesong and joss-stick fug. The font's creator, Bruno Maag, described his …

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  1. Wang N Staines
    Happy

    Redesigning letters on a sinking ship.

  2. flibbertigibbet
    Pirate

    @Ragarath: that's a seriously good spot

    +1, an unbelievably good spot that destroys the integrity of, well, someone. I wonder if the award is based on a fraud?

  3. Martin Budden Silver badge
    FAIL

    Form over Function

    Verdana and Georgia were designed specifically for screen use: they scale well and are easily readable at any font size, whereas most other fonts are difficult to read at smaller font sizes because the detail gets mangled by the screen's pixels.

    Years later Nokia still haven't learned this important lesson and are more interested in ripples on a pond than pixels on a screen. Oh dear.

    1. Michael Wojcik Silver badge

      Re: Form over Function

      Yes, but Verdana is oddly proportioned. The x-height is quite large, compared to most other fonts; and the letters are in general significantly larger than other fonts at the same point size. Some readers find it distracting or unpleasant, and there's the widespread problem of web sites specifying Verdana and then a smaller-than-default font size to compensate for Verdana's sprawl.

      Choosing fonts solely because they're visible at small sizes is, for many applications, unnecessary, since users can generally resize text if they need to do so. And typographical aesthetics are functional as well; people who think they aren't clearly haven't paid attention to the research in this area.

      Georgia isn't too bad.

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