Seriously, what's the point of all this BS? Like every other DRM scheme ever it's not going to prevent even semi-determined people from doing whatever they want with the content, all it will do is inconvenience normal punters and yet again make piracy seem like a worthwhile option, to avoid the hassles associated with the legitimate version.
Media rights holders can either:
A) Just put their stuff out DRM-free, inevitably some people will misuse it as has always happened.
B) Insist on another pointless DRM scheme, roughly the same amount of people will still misuse the content as with option A - possibly slightly more since you mildly irritate the entire userbase, and help legitimise people's excuses for pirating your content.
C) Use a proprietary system/app/whatever as some people here have mentioned as an option if they don't get their way with DRM, in which case your marketshare will drop off a cliff and people wanting your content will simply use the traditional and superior illicit methods.