Online Ads should not exist
So El Reg has adverts, eh? Who would have thought? I very seldom see any ads anywhere, which suits me just fine. (Thanks to Noscript, Adblock, hand-made proxy scripts and an updated hosts file.)
If a site cannot survive without adverts, well, "goodbye".
I pay for my bandwidth, and I do not find it necessary to pay to download screen-space wasters that I will not read or click. If I want to buy something online, which I often do, I go and look for it.
I have half a dozen web sites of my own. I pay for the hosting myself. And they survive without third-party advertisements despite not achieving high hit rates. As far as I am concerned, everybody else with a web site should do the same too.