Rural broadband does not need improvement*
* for some values of "rural"
My in-laws live in rural Lincolnshire, in a small village with its own exchange. Their up-to-8Mb package is pretty much up-to-7.5+Mb during the day.
I live in an area of a large West Yorkshire city whose exchange is physically further away than the area covered by the exchange above - when the village became part of the conurbation, lines were put in to an existing exchange rather than building a new one.
All the providers in the unbundled exchange will offer is 0.5Mb at best - understandably I'm loathe to change from my current provider as my up-to-16Mb connection is a constant 2.3Mb, but if the best anyone says they will offer is 0.5, that's the most they'd have to try to provide.
Cable's out as well, as they won't dig up the Wimpy-laid brickwork street, and refuse to run the cable to the house through the back garden (no euphemism intended).
So taxing this city-dweller 6 quid a year to improve the lot of ruralites is not going to go down well.
And on top of that, what Value is Added by taking an extra 50p a month? How can VAT possibly be chargeable on it?