The iPhone has been elected as Britain's "coolest brand", knocking Aston Martin off the top of the CoolBrands list of desirables that it has dominated for three years. CoolBrands chairman Stephen Cheliotis said: "The iPhone is something everyone's been talking about. There has been such a buzz around it - and people that haven't …
el Daily Mail
Great to see my prejudices confirmed in the comments section! Turns out people who a) take a list reporting the results of a small poll on an indefinable and subjective quantity way too seriously (mistaking it for a command to enjoy 'cool things') and b) hate Apple are actually all middle-class snobs with an inferiority complex!
I don't understand the dismay at iPlayer being at #20 - by that position things are already dreadfully uncool, sitting well below those paragons of poor taste Ferrari and Mini.
UK's coolest brands aren't UKish?
Aston Martin is owned by Ford, Apple is more American than George Dubbya himself, B&O is Danish, Nintendo is Japanese ....
I suppose we can claim No 12, 18 and 20
Personally I'd rather have a Kawasaki Ninja. And mindless fanboi-ism aside (I notice most of the name calling is coming from the Apple mob again), WTF is GOOGLE doing on that list?
Popular != Cool
As Jeremy Clarkson revealed when he downgraded the TT, something ain't cool when enough people have one.
Aston Martin is cool because you can dream about it. Who the hell dreams about iPhones and iPods?
(I'm the guy with 3 iPhones, 2 iPod Touches, two nanos, a macbook pro, mac pro, and knows none of them are cooler than a car that can make girls drop their underwear...).
Re: Hmm (AC 14:45)
Wealthy gentlemen with seriously good taste buy Astons, rich twats buy Audi R8s or something equally vulgar.
CoolBrands chairman Stephen Cheliotis said: "The iPhone is something everyone's been talking about. There has been such a buzz around it - and people that haven't got one, want one."*
The definition of cool?
If the majority thinks it's cool, it isn't. With the really cool stuff, 90% of people won't even have heard of it, let alone think to vote for it in some crappy survey.
This is just a list of things the majority of people would like to have. Which makes all of it uncool. All of it.
And guys, I'm afraid modern Astons are no longer cool, however much you wish that was the case. Since they're no longer hand-made and you see them everywhere, they are today's 1980s stockbroker Porsche 911.
And whatever your Top Gear addled man-brain tells you, they don't have this mystical effect on women. How do I know? Well I'm lucky enough to hang around with guys and girls who can drive any car they want. And the cars the girls buy for themselves? A Mini or Fiat 500. And the cars the girls LOVE their guys to drive? A Morgan, an E-Type, or a classic Aston DB4. Modern Maseratis are cool. But now I've told you this, you'll think they're cool too, so they're no longer cool.
Fully specced up DB9? Cutting edge Ferrari? Trying too hard. That is just not cool.
Anonymous Coward? Just too cool for school.
I should have said that I also like Astons as well, I made the comparison with a phone not another car, read people, read.
@AC 00:48 - I'm not buying a Bugatti Veyron to get someone into bed, I'd buy it for speed thrills (although I doubt it would be practical in this country, so I'd have to store it somewhere near the Nürburgring). If i had that much money in the first place I'd buy an Aston as well for the run down to Tesco :D
@Sarah Baucom - LOL, you may think it's ugly but not me, by the way the iPhone isn't my cup of tea, the Apple lock in is a hideous feature, you say tomato, I say... ;)
@Richard - '35 Duesenberg, v.nice, my type of classic, I've gotta thing for those classics with running boards.
Can you read?! The majority of posts are *decrying* the survey! Over HALF of the posts are negative towards the iPhone and/or the survey. Of those, half of them revert to some kind of name calling. How are those middle class Daily Mail reading inverted-snob glasses of yours? @AC 28/09/09 16:56 GMT, the last sentence applies to you too.
@Richard 102: Nah, BMW drivers have swapped for Audi...
Aston Martin is British-owned again. Ford sold up a few years ago (after the V12 Vanquish came out), and now Aston is a self-owned UK company again.
Polls are always bias
The presentation of the poll could have been such that those who like Aston Martins would not want to take part.
For example, the vote show like X-Factor does not represent the whole UK's opinion. It represents the opinion of those who watch the show are are gullible to part with the cash for a premium rate voting number.
@ northern monkey
"You really need to sort your marriage out. If you come across like that in real life I'd say there's a pretty good chance she is boffing her boss on the side."
As it happens, we have a near perfect marriage *because* we speak freely to each other. I also doubt she'd be "boffing her boss" as she can't abide being in the same building as him. You see, both of them were up for his current job and he got it despite being utterly clueless, less qualified and has a record of profligate spending. It's still very much a man's world in Australian IT.
Do you have any other fanciful theories to share? I can't wait.
@ Steve Dulieu
Thanks for that. Yes, they were indeed cool :)
So the story I just read in the Grauniad about Aston's Kuwaiti (iirc) backers being unable to service current debt levels was a red herring?
And yes, I realise I may have answered my own question there what with it being the Graun and all.
@AC at 11:14
Yes thanks, I can read. As I said, "mindless fanboi-ism aside", doesn't matter whether it comes from Apple loving drones, MS shills, or any other variety of idiot, what I don't understand is why folk are so keen to try to associate themselves with a faceless multinational corporation. Newsflash: Apple doesn't love you back.
For the record, though, I'll tell you why I don't like the iPhone - it is a status symbol, it is far too large to fit in any normal person's trouser pocket, and it attracts the sort of people who think it makes them important because they bought one.
As for the matter of name-calling, you state that half of the posts here are anti-iPhone, and that half of those resort to name calling. Reading down, I can see that a good portion are anit-iPhone, yes, but people are entitled to express their opinion. There are two posts that I can see that resort to name calling, one of which is yours. An ad-hominem attack is never going to win you any debates my friend, and won't mask the inaccuracies in your arguments. I take it you are an Apple supporter yourself, from your rather ill-thought out and reactionary response, so I will repeat myself, "I notice most of the name calling is coming from the Apple mob", this now includes you.
@ Sarah Baucom
I hate the iPhone because it's too big, it severely lacks flexibility, has taken too long to get even basic features in (i.e. MMS), despite being so big doesn't have a removable battery amongst other things.
The fact is it's just not a good device, it's more expensive, and much too bulky compared to other cheaper, but better engineered, more open, more pleasant to use, less intrusive devices like the HTC Android handsets, the Palm Pre and so on for example.
The only reason you'd have an iPhone is if you're gullible enough to fall for the brand in the first place, if you want attention because other people fall for the hype and mistakenly think it's a decent device without having ever seen one, or because you outright oddly just like inferior devices at higher prices.
The fact is, you just have to be quite stupid to pay so much for a bulky, poorly engineered (it explodes ffs!!!), horribly locked down device when you could just pay less and get better.
iPhone & iPood
iPhone cool? Did everyone under the age of 16 take this survey as to what is cool. Sure thing, they are great if you wanna get mugged, spend a fortune on buying one when for half the price you can have a phone that does the same and more plus not been branded with the MACintrash logo. Gotta love sheep who buy an iPhone for the name and don't use any of the 70,000,000 useless applications like the bubblewrap crap.
BMW for an Aston?
Good smegging luck! BMWankers have notoriously scooted over to ruin Audi's Image. If they could afford to up to an Aston they wouldn't be as cool as they actually are! (Note I said Aston, Austin...fucking American shite cars...retards...)
I have an iPhone 3G by the way...it makes me look awesome and I pull it out whenever I'm in public. I even got the white one so that it looks different from most peoples black ones and I'm therefore even cooler still!
I just wish I had some friends...
Now now, the Ferrari 612 Scaglietti is a cool car. Good to look at, nicely engineered and a fantastic grand tourer- plus you'll never see some tit of a footballer driving one. Same with the 456 and other Ferrari GT cars- they'd pass the "cool wall" test. But yeah the 355's just tacky, the 360's getting that way and even the 599's going that way (by association with the other "entry-level" ferraris).
And Minis are a cool brand. They've got character, they're practical and fairly efficient- they're even pretty innovative.
Oh wait, you mean the new ones. Yeah, they suck.
Hello, Mr. Anonymous Coward. Funny how you claim the iPod is too big (5.18 cu in, 4.70 oz) when it's smaller and lighter than the Palm Pre (6.24 cu in, 4.76 oz), Blackberry Storm (5.97 cu in, 4.80 oz) and T-Mobile G1 (6.16 cu in, 5.6 oz). Maybe you're referring to the fact that its screen being bigger than any of those three. If the screen is "too big," then that's fine with me.
Your opinion might be that it's not as good as other phones, but it's just that - an opinion, not fact at all. In the 11 years that I've had a cell phone, I have not once had the need or desire to buy an extra battery or replace the existing one. The phone my iPhone replaced was 5 years old, so it's not like I replace my phone so often that I replace the whole thing rather than the battery. I'd bet money that less than 5% of cell phone users ever replace the battery. It's just not a big deal that it's not user replaceable (if in the very unlikely event I ever do need to replace it, I can send it in).
While I've been a Mac user for 20 years, I wasn't "gullible" and didn't "fall for the brand." I don't say "oooh! Apple! Must buy!" I didn't buy the first or second iPhones because they didn't have the features I wanted. I bought the 3GS because it did (and because the aforementioned need to have a physical device to develop on). I don't buy Apple monitors, or other components from Apple (RAM, drives, etc) because they're too expensive and I can get equivalent products elsewhere. I certainly don't want attention for having an iPhone. I don't even really use it in public. I don't include the "sent from my iPhone" in emails. I personally think that people who do things because it's "cool" rather than personal preference are lame, whether they start smoking to fit in, buy an iPhone to look cool, or bash the iPhone because that's apparently cool too. You're free to have your opinions, but bashing a product and stating your unfounded opinions as "fact" really make you look ignorant. I guess that's why you posted anonymously.
Oh yeah. It's funny that my coworker who recently got a Blackberry says he has to pay extra for Exchange support, and I don't. I can even get on VPN, ssh in, and work from my phone in vi if needed.
@definition of cool
Good post, I can give up to that.
Mind you, I know *I'm* not very cool (and the wife reminds me every day)... but to me, that is in itself, cool...
Should've done my homework, really ...