Phorming at the mouth?
C'mon people. Lighten up.
What was *supposed* to happen to this marvellous enterprise was an early and profitable roll-out across three ISPs accompanied by a mega media party at which no less than Mandelson himself sang the praises of this superb British company showing the world how brilliant we truly are. (**)
What actually happened is that some failed forgotten politico called Lamont was lurking in the background of a blatantly desperate news conference called in London to announce the trial in, um, South Korea, of some "cool" thingie that won't bring a cent in revenue to an outfit that's already been seven years without income.
Whether Phorm succeeds in its pathetic aspirations over there, or does indeed become more Seoul-less than it is now, is beside the point.
It's dead.
And the fun thing is, because it won't lie down, it can continue to be on the receiving end of a good kicking by everyone else.
I'll miss it when it's finally buried because as a stress reliever, shouting FUCK OFF PHORM! is almost as good as, well, being in Paris.
(** Lest any of you missed it, Mr Ertugrul was interviewed on BBC Radio 4's "You & Yours" yesterday lunchtime. He said Phorm was a British company -- a British *technology *company of tremendous quality. The assertion passed unremarked, as is always the case when something requiring the exercise of journalistic vigilance is aired on the BBC.)