@Optymystic and @Matt Bryant
“Is there not an argument that one of its key roles was bringing the benefits of XPARC research to market through its operating systems some aeons in advance of its competitor to the north.”
It’s debatable just how much Apple was influenced by Xerox PARC, but greatly is the real answer – however…
Many state that Apple just took the work of others – and from your post, I inferred that you feel it didn’t bring anything to the table itself – but it was more of a case that the research was in the direction Apple was already moving and this has been well documented.
A very readable account is in Michael Malone’s excellent ‘Infinite Loop’ – Malone cites evidence such as patents, filed by Apple before the infamous first visit, which relate very much to the kind of the GUI work that Apple ‘took’ from the PARC. Ex-members of the PARC research group, who joined Apple to work on the Macintosh, explained that a major reason for their move was that they were fed up with working on research that didn’t see the light of day – whereas, they felt Apple was already going in the direction of their research and that the company would actually do something with the technology.
Also, Apple refined and extended the PARC research considerably – it wasn’t just the case of slapping its logo on a finished product.
One thing that’s often overlooked that it was Jef Rasin, who really wanted Apple to visit PARC – Jobs was reluctant and had already tried canceling the Macintosh project three times before the visit.
Matt,
“Ever tried to upgrade the graphics card in the over-engineered, over-priced Apple G4 Cube? Think carefully, mactard, there is a very good reason why PCs have won the war against the Mac, they just offer a better and more flexible solution.”
The Cube was, as you say, quite rightly, overpriced. But I’m afraid, you’re missing the point in how it was (badly) marketed.
The Cube wasn’t intended to be flexible, it was targeting the ‘prosumer’ (as more than one Apple exec described it to me)… people who thought nothing of burning money for a flash, classy bit of kit, whether or not they needed it. Why, even Michael Caine bought one – didn’t need a computer, he just thought it was dead cool.
As for Scully, it’s worth remembering that he didn’t get how important it is to look at market share in terms of OS – he just looked at in terms of hardware. Also, for a company headed by a marketing expert, the Newton’s pre-release hype (which led to massive disappointment when the product was actually unveiled) and advertising was amazingly shoddy.