It was no secret that Apple was planning to update its laptop range this month, but the early betting was on a new, budget-priced MacBook to win over even more consumers to the platform. Macs have been selling extremely well over the last year or so, edging towards ten per of the market in the US, compared to Apple’s traditional …
It still runs Mac OSX, quite possibly the worst of all Apple OSes I've ever had to endure. Frankly, not much better than Vista even.
Price over time
I know that many people are moaning about the price of the new MacBook. One thing to remember: Usually Apple machines pull about 50% percent of their price when new if you sell them again a few years later. Try to sell a cheap PC notebook after three years and suddenly it'll have been expensive three years of putting up with a crappy machine.
If you look at the price over several years you will see that Macs aren't that expensive at all but excellent value for your money. Effectively you're paying pennies a day for years of bliss instead of paying more for endless anger and frustration.
re Mac OSX
so AC how long have you been honking on the crack pipe? OSX is awsome software!
@ nicholas king
He's not on crack, he's simply a cowardly troll, so don't feed him.
Talking about it, where's Webster? I would have thought he'd be all over this. Maybe it's no fun for him when there are valid points of critique or too many Macheads being critical of Apple... pity.
Steve Jobs should check out the UK Apple store...
So, as far as Steve Jobs is concerned, "Actually, all of the new HD camcorders of the past few years use USB 2."
Oh really? He should maybe check out his own company's web-store, because out of 8 video cameras listed, 5 of them are miniDV based and almost certainly use firewire as the sole means of getting footage off the device for editing.
Admittedly, two are high-end semi-pro cameras and two are expensive HDV camcorders, but the purchaser of the remaining sub £200 standard def miniDV cam can look forward to shelling out £1400 just for the privilege of editing their holiday footage on a AluMac.
Yes, I'm aware the white MacBook is still available - but the message is clear - or should that be muddled, due to the above availability of new but apparently obsolete equipment from Apple.com.
Missing the Point
I've read a lot of complaints from long term Apple users, many puzzling how could Apple have done this or that that will lose them many of the devoted fans and people that kept them alive while they were down ("average Joe may not care about FW, but video editing crowd, for example, absolutely needs it, and Apple has always been about creative people").
Well, mr Tony Smith said it. Apple doen't want those users. Apple wants average Joes. Why? Because they are far greater in number and have far more money in total.
Over the years, through iPod and similar consumer stuff, Apple has reached the masses. This gave two results. It gave Apple the taste of their money and showed it that it is not any less sweet than an artist's money. It also made the widest audience interested in their products. Apple is now using what it has learned and achieved and is trying to put Mac OS X on as many desktops as possible and, aiming for the average Joe's pocket, it is shaping it's products for him (pretty, has everything what an average user wants and needs nad it doesn't cost an arm and a leg; the almost irressistably attractive Apple logo is an extra).
And the old users still have the pro line that can sathisfy their needs. They have to pay a premium, but the estimate is that, individually, they have more money than the average guy, so it's only a matter of using the potential customer base optimally.
FireWire+DV Cam+iLife=selling point
So now the home user who has been sold on the iLife/iMovie import and editing is out of luck? Are more cameras now coming with USB 2.0 than I recall?
Arguably FW would have taken off far more if it hadn’t for its royalty-system… which Apple pressed for and backtrack (e.g. see http://www.theregister.co.uk/1999/01/15/apple_caught_charging_crafty_firewire/ - although the $1 per port was a much-trumpeted figure but off the mark considerably)
Looking at various Mac forums, although there are a lot of ‘hey, what’s the big deal?’ comments, there are far, far more unhappy bunnies posting. The EFI-X USB device has attracted a lot of attention (especially for those whose hardware needs aren't met by Apple) and a laptop version is in the pipeline supposedly…. I suspect this announcement will further increase interest in this product.
"Writing on the wall" for Firewire?
I don't know where anyone else has been looking, but for the music recording industry the wall reads "we are hugely dependent on Firewire audio interfaces, and unless something better comes along will remain so for a very long time."
USB 2.0 doesn't cut it all, as for one thing it lacks a proper isochronos transport (software emulation is not good enough) and for another lacks the 65W of bus power needed for some of the larger, portable multi-IO devices.
If Apple are phasing out Firewire, then they are phasing out one of their core customer demographics. Madness.
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