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back to article Nike pulls Air Stab trainers

Nike has decided to withdraw its "Air Stab" range of trainers in the UK in response to "horrified reactions" from consumers and anti-knife charities, the Times reports. Nike's Air Stab trainer So far this year, 53 people have been stabbed to death in London alone, the Times notes, and last year "over 5,000 people across …

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Coat

Surely...

an Air Stab is much safer than a Knife Stab?

The one with the kevlar lining please.

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Happy

Still not quite as good a sneaker faux pas as...

...whichever manufacturer came up with "Air Sole", without thinking through what that sounds like in various regional accents.

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Fal
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Extra Extra

HP Blade's to be renamed HP Fluffy Kittens.

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"obligatory shocked shopper"

Lol.....there's always one isn't there.

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Bronze badge
Stop

At least...

When diving, I won't be offending anyone whilst wearing my stab jacket.

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Alien

This is not good enough

YOYOY have they not yet banned everything that includes a "STABiliser"?

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Silver badge

Oh dear...

Political correctness goes mad once again (did it ever return to sanity)?

I wonder how long it is before they spot some very dubious phrases in sport...

Brace yourself for...

He shots, he scores -> He kicks the ball at the goal, he scores

Jeeez...

And what will become of moving through the opposition like a knife through butter?

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Coat

GoldMembers...

<Austin Powers>

Who throws a shoe? Honestly!

</Austin Powers>

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Disappointed..

..that they don't/didn't include retractable blades in the toes, like Rosa Klebb's. Come on, Nike - if you're going to use names like that, you should at least make them appropriate.

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Ash
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Please...

Kill me now.

I'm done.

This is just too much...

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Ban them

I am disgusted at Nike's insensitive naming policy. With global warming and rising atmospheric pollutants a major concern I consider it completely unacceptable that a responsible multinational organisation should even consider using the name "Air" on any product. They should take fair warning that I will never be buying another Nike branded product again because of my outrage. And neither will anyone else from Tunbridge Wells.

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Coat

There goes Tux

After all the partition mounting configuration is kept in the f-stab file. This anti knife hysteria is obviously a plot by MS to expand their monopoly.

The one targeted by the black helicopter

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Anonymous Coward

Air Stab

LoL... the TSA bans people with shirts that have depictions of weapons... what are they going to do with a shoe that says "AIR STAB"? I bet the poor sod gets taken to the ground and booked for being a terrorist.

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Flame

The name sounds Quixotic

Isn't Air Stabbing what Don Quixote did when he went off to vandalise some windmills? THIS BOOK ENCOURAGES KNIFE CRIME!!!!! THINK OF THE CHILDREN!

I hope all copies of this, as well as the Three Musketeers and any stories involving pirates are banned from sale and our school libraries immediately!

I also hope that the consumption of Body Shots are also banned from Mexican restaurants as these obviously encourage gun crime.

PS under proposed EU legislation, won't Cervantes be able to retroactively sue Nike for infringement of intellectual property?

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Anonymous Coward

Quick the government must fix this!

Jacqui, one of your demographic (screaming hysterical women) needs you! You must save them from stuff that has a loose correlation to other stuff!

Remember "Tough on stuff, tough on stuff that has a loose correlation to other stuff!" The Home Office motto???

And perhaps some sort of compulsory insurance? You know '3rd party stab' insurance, that way if you find yourself stabbing someone else your insurance pays out for your gratuitous stabbing! You have to pay an excess the next year depending on how many stabbings you've done.

Everyone of those knife criminals did NOT have '3rd party stab' insurance, ergo it is the cause of stabbings! We need to crack down on this lack of stab insurance immediately!

Perhaps ban people looking at stabbing incase they're inspired to go on a stabbing spree.. Extreme stabbing videos (alien is just a total stabathon) we could ban, make it a crime to even discuss stabbings, cartoons of people discussing stabbings even! Tough on crime, tough on Garfield knife wielding lasagne killer!

Ohhhh Jacqui please save us.... daytime television tells us the world is soooo scary.

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@Tom

http://en.wiktionary.org/wiki/go_for_a_song

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New name

Maybe they should call them "Sweatshops"

http://shey.net/niked.html

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Alert

IT companies are even more offensive

All this fuss over a simple consumer product yet I don't recall any outrage and demands for withdrawing Proxim's Tsunami wireless router?

Hundred's of thousands of people have died as the result of Tsunamis across the world yet this product is still on the market and and I have yet to see a scandalized tabloid headline!

I think it's time to ban any product with a name connected to the cause of death of any one anywhere on the planet. Think of the grieving children!

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Coat

Cutting-edge technology used in these trainers?

Mine's the sharp-looking suit on the hook.

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oh noes!!!!

no wonder knife crime is so high, when a trainer is called stab......nothing to do with the abject poverty, drugs, and low standard of living some kids live with today.......

lets ban bats (the flying mammal kind) next, after all, its stab backwards!!

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70 Stabbing Murders A Year

With the majority centred on large cities. So I'd say we're pretty much on track for a normal year.

Gun-related crime is, of course, down. As is violent crime in general.

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Anonymous Coward

Abbreviation

The Nike Air Stab was released the first time back in the late 80s and was a shortened name for the previous model of the Nike Air Stabiliser (probably with a z for the yanks though)

What's next - complaints about the Puma Cell as it could refer to a terrorist group?

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Joke

@HP Fluffy Kittens

I can just imagine the horror when HP talks about how many Fluffy Kittens they can squeeze into a rack and that's before they mention applying electricity to them.

"But these are virtualized kitten images. No actual animals where harmed (other than the poor dumb BOFHs) in the construction of this data center."

"Sorry mate, but you should have read the new Internet porn ban law. Virtual images are illegal."

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Unhappy

and what about roller blades?

That's one sporting genre killed off entirely...

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Unhappy

maybe it's different over here

I been carrying my pocket knife for the last 40+ years and never had to carve anyone up with it (or use a gun on someone either)...what am I missing in my life?

As to Dogbyte and his kevlar lining....kevlar won't do much for a sharpish piece of steel.

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Not funny?

Oh but it is. It’s frickin’ hilarious Ms. Fatima – maybe you need to lift your burka and look closer. And who knows, maybe one day someone will be saved by stabbing someone with their shoe. Maxwell Smart swore by (and at) his.

On the other hand, the Nike Cut Your Head Off And Piss Down Your Neck And Use Your Skull As An Ashtray line of trainers was deemed officially Not Funny At All.

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Coat

But surely ...

Cars kill far more people each year than random knife attacks, so why are we not demanding the banning and withdrawal from sale of cars? All motor vehicles?

More people than this are killed falling down their own stairs. This is just ridiculous.

Actually though, MY trainers are in fact deadly offensive weapons.

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Alternate Approach

One way to curb the number of knife stabbing, pass out hand guns. Don't just allow people to carry guns, require that they do.

Yes, there will be a few rough edges during the first year or so as the terminally stupid and/or clumsy off themselves and/or each other, but at the end of that time you'd have one very polite and orderly society.

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Coat

Perspective.

Over 5,000 people admitted to hospital with stab wounds last year.

Or

About 60,582,000* people wern't admitted to hospital with stab wounds last year.

Its all about Perspective.

Someone please hand me my flame proof anorak.

*Based on National Statistics Statistics.

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Nike and it's not so clever branding dept.

Didn't Nike have to withdraw it's Zyklon brand after have it was pointed out to them that Zyklon B was the gas used at the Nazi extermination camps?

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Go

Solution

http://www.youtube.com/watch?v=JQPU9tcuUm8

Works every time !

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Joke

Whatever happened to...

the steel toecapped, 26 hole Doctor Martin's F&*k You Ups?

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Alert

Move along Nothing to see

"Nike has decided to withdraw its "Air Stab" range of trainers in the UK in response to "horrified reactions" from consumers"

Yeah, they saw how much they cost for a pair of cheap daps made in a sweatshop for pennies

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Coat

in the 80's

In the 80's when I was at school, Nike's were really popular, in fact "Air Rage" could have summed them up.

(I've got more yet...)

:)

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Boffin

Forget the article

..... these are the most hillarious comments I've read in years!

Cheers guys ...... I was in need of cheering up, hehe :o)

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Black Helicopters

Has anyone else noticed this tendency?

Human-rights supporters: "We're offended by the way you exploit cheap third-world labour in sweatshop conditions and we're going to boycott your product."

Big corporation: "Meh. We don't care, because millions of people still buy our product and we make billions in profits, so boycott us all you want. It won't affect our bottom line."

...

PC-nannies: "We're offended by the way you use a commonplace word in your product name and we're going to boycott your product."

Big corporation: "Oh no! We're very sorry for our ill-considered and offensive advertising campaign and will spend millions withdrawing it and rebranding. Please forgive us, we'll do everything we can to make sure it never happens again!"

Considering that human-rights supporters seem quite common (I know quite a lot of them) and PC-nannies seem quite rare (does ANYONE here actually know one personally?), is it not strange that a corporation that cares only about its bottom line would actually pander to such a minority? What's the real agenda here?

Black helicopter because I get the feeling I just spotted something I shouldn't and they'll be coming to take me away real soon...

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Flame

I demand...

...the immediate withdrawal from sale and destruction of all stocks of the latest Half Man Half Biscuit album, CSI: Ambleside. "Petty Sessions" end with the line "Kill, kill kill, stab, murder and despatch". Obviously anyone hearing this will immediately go to the High Street and slice up everyone in sight.

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Bronze badge
Heart

Missus

Well, I gave my missus a serious bit o' stabbing with my Pork Sword last night.

Is that banned now? Dammit.

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Stop

Timing, statistics and media

So, generally we're just ignoring the fact that they're a re-launched version of the 80's trainer of the same name - so named due to them being a "stability trainer".

The last stats I saw on knife crime said we were averaging the same levels of last year. It's not a sudden epidemic, it's just reported more. Had this been released last year (with the same knife-crime levels) there wouldn't have been an outcry - see above for the well made point about the Motorola RAZR.

NB - I'm not trying to take away from the seriousness of knife-crime. It's something that needs to be sorted, but not by banning shoes with weird names. I'd lay money that the chavs of today no longer refer to it as "stabbing" someone. Back when I was relatively hip and happenin' (ha!), it was "cutting" someone.

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Unhappy

It may be too late to point this out...

...but what's *really* disturbing here is that we live in a society that has names for its footwear. Stop *that* and the whole problem just goes away. Simple.

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Rob
Coat

The War on Cutlery...

... is proceeding at full steam, it seems.

Expect it to be about as effective as the War on Guns, which saw gun crime double in the 10 years following the handgun ban.

Mine's the one that will soon have a US Green Card in the pocket.

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What a fantastic...

...piece of marketing, bravo Nike. Let's fuel the fire!

Not sure how it's naive to get all this free publicity?!

And since when did Nike ever pretend to be interested in `the children` (other than `third world` children, in an cheap labour sense, of course)?

Next up, the Blackstab-Spaedo CO2 swimshorts range.... woohoo.... Come join us on the moral panic bandwagon! There's not much room left, so be quick!

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Joke

@Adrian

Yeah suppose it should be renamed the warm and fuzzy router.

Just think though of the blade server form factor, that'll have to go too, but what could you call them instead without offending some section of society? skinnies? anorexics?

Well, thats the female of the species alienated.

As per my earlier comment, this is frankly a storm in a teacup and reflects that said outraged people have very empty lives indeed.

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Thumb Up

Re: meh

meh

By Anonymous Coward

Posted Thursday 17th July 2008 14:42 GMT

Nice analysis. Too sensible for a Register forum? Is that the reason for the Cowardice?

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Oh no !!!!

All our stuff runs on a BLADE SERVER !!!!

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Thumb Down

"Recent" problems?

So nobody got stabbed up until very recently, then? The notion that youth violence and knife crime is a recent development is ludicrous

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Go

okay, guys, so clue me

I'm American. '"Somebody please, think of the children!"

By Richard

Posted Thursday 17th July 2008 11:07 GMT

This is just stupid. It just adds to the bile I've already built up over the beeb's report on banning sharp knives in kitchens.'

...The BBC WHAT?

--Glenn

oregonnerd

gmail

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Bronze badge

And worse...

Their URL is http colon slash slash www dot nike dot com.

Slash?! When will these people learn!

Mine's the one with the swoosh on the back...

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Tim
Alert

Does this mean that St*b is a swear word?

At what point are we supposed to deny that stabbing happens?

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Coat

Celebrity Endorsement

Damn, there went O.J.'s best chance at a new series of TV ads.

...forget the coat, just give me the gloves. They don't fit anyway.

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