back to article Steve Jobs unveils plans to dominate RIM BlackBerry, Life, the Universe, and Everything

Apple will rejigger the iPhone in a sweeping effort to satisfy email-addicted business people, video game junkies, and third-party software developers who don't mind getting Apple's approval for their applications. Today, during a press fest at its Cupertino, California headquarters that did not include The Reg, Steve Jobs and …

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  1. Anonymous Coward
    Thumb Down

    a plonker writes..

    fanbois? - i'm sure there are blokes who buy whatever gadget 'stuff' magazine tells them they must have this year. just as there are girls walking about, looking like they've got their feet stuck in the amputated stumps of an elephant's leg, because 'cosmo' told them they *simply had to* have a pair of 'ugg' boots.

    some people however, do actually think for themselves and sometimes products become popular because they're actually better designed than the competition. what do the 'anti-fanboi' commenters want? - that we all buy shite gadgets just to prove we're not being swayed by our peers?

    as regards the iphone? --- unlock it and i'll buy one. until then i'll make do with my fuller featured [tho' uglier OS'ed] nokia E90, running on a dirt-cheap asda PAYG contract.

  2. Matt Bryant Silver badge
    Pirate

    RE: Rolf Howarth

    Rolf, you should read up on the nightmare of copyright to corporations. I work with sub-companies that are completely Linux through and through, but they retain and renew a few Microsoft licences just to ensure they can carry on using old M$ docs without the worry that at some point M$ will turn around and claim only M$ systems can read the old docs. It's cheaper than converting them all to PDFs, and doesn't risk data corruption during conversion. Many of these sub-companies also have policies that company equipment should not be used for non-work-related activities or storage, and very thorough systems for checking company laptops, desktops and servers for illicit material such as porn, MP3s and games. With RIM BES, we can extend this to the company handsets as well, and we can actually block all the handsets from playing or storing material such as MP3s (we're such killjoys!).

    Another reason BES beats ActiveSync (at least for the customers) is that it is a real push technology - if there's no email waiting then you don't get billed for the polling you have to pay for with ActiveSync, which polls to find out if email is waiting. And if you're doing that polling via 3G then it's a data charge which is usually a higher tariff. We calculated that the average user was going to be THREE TIMES AS EXPENSIVE on Treos with ActiveSync compared to Blackberrys on BES, even taking into account the extra cost of the BES server and licences, which is probably why the operators are so happy to push ActiveSync.

    And the final reason why I don't think iPlonker poses a threat to Blackberry is conformity. Many companies like standard builds - standard laptops, standard desktops, and standard company phones. This is why the iMac never made much of a dent in the business world outside of marketing departments, because the fanbois couldn't present a good enough argument to get businesses to switch. The iPhone faces the same hurdle - it will have to prove that it is better and cheaper for the business (not the fanboi) before it will be taken seriously. At the moment, ActiveSync is definitely not better, and iPhone is so ridiculously expensive that only a company looking to give employees a trendy perk might consider it, and then there are a dozen cheaper phones already available from Sony-Ericsson or Nokia that have better business capabilities and proven track records. The iPlonker has about a year to get some traction before M$ will be attacking it with a better phone OS which will probably be very closely tied to and therefore better with Exchange. I predict the iPlonker getting maybe 3% business marketshare and never beyond that amount, just like the iMac, for the simple reason that CIOs are usually not fanbois but businessmen.

  3. Anonymous Coward
    Anonymous Coward

    Likely?

    On the day that iphone is available through ASDA on a PAGY basis, Hell district council will place an order for a snow plough and a gritting lorry.

  4. Gleb
    Flame

    My Ipod Touch.

    I bought it to play music. Now I want it to do other things for me. I've had a lot of devices over the years, and now it seems I've found one that I really like. Not going to care what anyone says, or make any silly predictions. But Apple is well on their way to at least outselling RIM in the near future, and if they want to broaden their market a bit - why so much negativity?

    People here are saying that no way no how no company would ever move their whatever to iphone. But what if people want it? What if this company is one of those hip companies? Like biotech or parish hilton mags or something. They live for swag and phat loot. I can surely see them adopting at least some of it.

    And why is everyone so polarized anyway? Love or hate? Is it so simple? I like the browser, I hate how I can't get big keyboard in email mode. Maybe with SDK it'll open up a bit. Although I'm *NOT* loving how it seems to be very very mac-only at the moment.

    Oh, and another thing. When I bought my iPOD Touch I couldn't start it up without iTunes. That's Windows or MAC only,so I actually had to install windows for it. Now, mind you, there are some hacks out there to get music to and fro the device, remotely even - no cables or anything, but there are no tools to initialize it.

  5. elder norm

    The anti-apple fanboys here make me laugh. :-)

    I am getting more and more of a kick out of the posts by anti-apple fanboys here and at other sites. They just do not get it. :-)

    On the iPhone, its the software, dummy!! LOL Every time Apple has wanted to upgrade the iPhone, all they do is drop another upload into the pipeline and suddenly your iPhone is new and improved. You do not have to buy another phone cause id does not have that feature loaded or turned on.

    Now its great for Nokia to sell you another phone everytime you want to increase your phones abilities, but I like the idea of a phone getting better and better ---- for free.!!!

    It may be just me, but I think that this SDK and business efforts for the iPhone is going to make it super big. SUPER BIG!! Complain that cause it does not come in pink, that its a deal killer for you (but who really cares what ---you-- buy..ROTFLOL.

    Now, I am not a fanboy. I critize Apple too. I feel free to praise or put down ideas as I see them. And lately, all I see is good ideas coming out of Apple (not perfect - just good) . :-)

    en

  6. Sarah Bee (Written by Reg staff)

    Re: The anti-apple fanboys here make me laugh. :-)

    OK, I'll let you have that one, Norm, but remember every time you 'LOL', a kitten dies.

  7. infektu
    Linux

    pro- and anti-apple (boys, attitudes, etc.)

    first of all I would have a question, if somebody could take a second I would be grateful :

    is true that to access one's ipod one needs a special (windoze only?) application ? that is the gadget can't be used as a regular USB media device ? does the proprietary shrewdness go as far as having special connectors which require a bunch of (expensive) adaptors ?

    myself I have an mp3/divx4 20GB HD Archos player (which doubles as half-decent videocam and USB device, of course) and the reason I'm asking is that I have a friend who asked me how to do that with his iPod ? (less the video recording part of course, just the USB mp3 player bit);

    otherwise it's all very strange for me, what would anybody "get personal" when talking about an inanimate piece of electronics ? or is it that both pro- and anti- people talk threough reference by something else ? like proprietary vs. open systems, control over our day-to-day technological lives or lack thereof... ?

    have fun,

    infektu

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