>> The point I was trying to make was that the "bloggers" took the bait and were used to start that grass roots buzz. <<
I hear what you're saying, Ian.
But that's like saying I'm being "used" by an airline or hotel when I go on holiday. When in fact it's a mutually satisfactory contract.
You're denying the possibility that Marie's fans supported her through their own free choice. She became a "hit" because people liked her, not because they were being "used". You're also taking from the fans their ability to find out for themselves whether Marie was actually an unsigned artist. Ten seconds on Google could have confirmed she was on Disney.
You're saying that the fans were too dumb to do so - I'm saying they don't really care.
So you're actually making the fans/bloggers look far more stupid than I possibly could. At least I'm not denying that free will still exists, and that fans are capable of making well-informed, autonomous choices :)