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Olympics minister Tessa Jowell clearly spent too much time in the chill-out room absorbing whalesong from her iPod at the "star-studded" launch of the 2012 Olympics logo in London's Roundhouse earlier today, since she described the rather frightening graphic as both "an invitation and an inspiration" as VIPs battled to verbally …

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Brand? What brand?

It's rather scary they way they constantly refer to the affair as a 'brand'.

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Hoax?

Surely?

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Anonymous Coward

Re: I see a swastika. I can't be the only one

You're not the only one: http://www.b3ta.com/board/7253787

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Anonymous Coward

Give this guy a medal!

Check out pic 5 on the BBC's alternate logo ideas... before someone points out what they have up there.

http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm

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Goatse Logo

My mate Huseyin spotted one of their user submitted alternatives (which now seems to have been pulled). Great trolling!

http://i113.photobucket.com/albums/n215/husey_x2/olympic.jpg

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BBC website

This one got pulled from the BBC website:

http://i113.photobucket.com/albums/n215/husey_x2/olympic.jpg

Shame. I rather liked it :)

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It made me puke

Go rate my puke of the logo here:

http://www.ratemyvomit.com/?action=ssp&pid=1511

Has anyone seen the videos/website yet? Check these to see where some of the £400k tax payer's money went:

www.london2012.com - designed by a visually impaired chimp

http://globalhyderabad.blogspot.com/2007/06/london-2012-amazing-energy-amazing-logo.html - they are only willing to show this on a site made for the under-6-year-olds

http://www.london2012.com/about-newlook-video2.htm - WTF?!

Give it the wooden spoon (vote top-right of page):

http://news.bbc.co.uk/sport1/hi/other_sports/olympics_2012/6718243.stm

When they start spending £million's printing this logo on to signs and stuff, please see that they are sent to your local vomitorium. German scat bints wouldn't be able to stomach that pile of festering wank.

Will be interesting to see all the photo-sensitive epileptics gibbering on the floor during the Olympic Games. Maybe they will award medals to the person who foams at the mouth the most?

Where can we place bets on the 2012 olympics being even more of a waste of life than the millenium dome?

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pain in the arse?

Bugger, you beat me to it:

http://www.boingboing.net/2007/06/04/london_2012_olympic_.html

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Anonymous Coward

Thor?

It's quite clearly a person punching the ground with the Olympic rings on the side of their head... didn't the Greeks do something like that?

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Pink Man Takes a Dump

it looks like a pink fella squating to take a pooh, is this a colourful representation of how the london olympics intends to treat the people of Britain?

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Oh, my...

Well, this is certainly...innovative. I agree with Patch Tuesday that it looks rather like a graffiti tag, though they do generally tend to be higher quality.

And how is this the 'heart of their vision'? Is their vision loud, and annoying? If this were a sound it would be a high-volume screech. This looks like the work of someone just out of design school, when they've got more youthful enthusiasm than experience and tend to overdo everything. Or perhaps this is their vision. Maybe this is going to be the Edgy Olympics.

Y'know, y'all can borrow Izzy (http://www.aldaver.com/Images/Os/masc1996.gif) if you like--we ain't usin' him.

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Silver badge

And this is why Manchester still isn't getting a tram extension?

1) The one the government promised to help pay for for the commonwealth games back in 2002? Then reneged, promised the money again and then withdrew it yet again citing the Olympics. Paying for shit like this logo is obviously so much more important than functioning public transport. Sod pluribus e unum, how about omnibus in miles platting?

2) I'm a big fan of Wolff Olins' work in general and the sutff done for Orange in particular but I am getting pig sick of everything becoming a brand especially common cultural items like sport. And this logo is just another example of why the two don't mix. Last year Germany was awash in FIFA this and FIFA that (and what a crap logo Germany 2006 was) IOC is playing catch up. If they weren't all so busy sticking their noses in the trough then they would continue insisting on the primacy of the five coloured rings.

3) It is a crap design. Neither the Simpsons nor Keith Haring and certainly nothing of its own and garishly pink. Maybe this a reference to what we all look like when we go on holiday in sunny countries? Or maybe a reference to the pink pound? Whatever, I'm glad London is going to get the stick for this one!

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Anonymous Coward

Come on guys!

It takes a lot of skill to produce a logo that looks as crap the right way up as it does upside down.

Remember, they laughed at Van Gogh and at Picasso. They also laughed at Edmund Crump who painted a picture called "Bogies from my left nostril", and no doubt in fifty years time, people will still be laughing at the 2012 logo, long after the proceeds have been pissed against the wall.

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Anonymous Coward

It's probably just me...

...but it looks like a large headed Lias Simpson performing a sex act on Bart... maybe I'm just sick.

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Silver badge

A dog of a logo

It's a dog with one leg cocked up.

Peeing on the folks that paid.

D'you think they deliberately screwed this one up just to cop more of our luvvery dosh later on?

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A numerical Blowjob

While it does look a little like Lisa Simpson imitating Paris Hilton, it is clearly the numbers "2012"

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Too many motorbikes

I see a suzuki "R" under a load of graffiti (I scrubbed the blow job image from my mind with bleach)

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London shafting the olympics?

If the logo hadn't been so tightly cropped, we would have seen the complete picture:

http://farm2.static.flickr.com/1056/529761236_fd5c6198f4_o.jpg

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Trying to be remembered?

At least with this logo, they're assured a place in graphic design 101 books, under what not to do.

An yeah, it's a BJ.

"Suck it, London." /SNL Jeopardy: Sean Connery <http://en.wikipedia.org/wiki/Celebrity_Jeopardy!_(Saturday_Night_Live)>

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OMG!

OMG! just another re stylized swastika! , either that or a perverted big wanger!

But then again , since the committee is on track to waste another few billion pounds plus or so funded by the tax payers , little wonder they are using such an evil creation!

What a pity the '48 committee isn't around anymore, to advise them on how to save money though!

I can just picture London in 2012 with machine gun toting armed police on every street corner , shooting the odd tourist to keep order and another two Territorial Army Divisions(the entire Army on the Rhine has been transferred to Iraq morass by then) and the rest complete with tired battle weary Main Battle Tanks parked at all the stadium entrances, and every one of them wearing this obscene arm band , in the vain hope that "Osama whatever!" will put in an appearance !

The times they are a changing!

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Bronze badge

Here's another interpretation . . .

http://userpic.livejournal.com/62499041/409123

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Anonymous Coward

bored

the whole thing is a croc and this logo sums it up well I think.

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I think...

That they could have got banksy for half what they paid for this crap

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Housewife in Curlers

Obviously it's Andy Capp's wife in a bout of reconciliation attempting to make amends by lifting up his beer belly....

My Goodness - if ever we needed proof of the damage that the internet has done to our collective psyche then this is it. By the way, I'm referring to what a lot of us can see in the logo, rather than what the original artist ( presumably ) intended.

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Darwin Prize

Nuff said.

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Anonymous Coward

Contacts

I am sure that the nice people down at London 2012 would love to get some feedback about this shiny* new logo.

Try here: https://main.london2012.com/en/contactus.htm

*Feel free to replace the n with t.

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Youre all a bunch of frustrated geeks.

Its not a sex act, its obviously a self portrait of the artist leaving from Heathrow with a big sack of olympic cash on one of those sit up and beg trolleys.

Waste of cash, they could probably have built a pool and a running track fro £400K.

Who cares its only taxpayers cash.

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Anonymous Coward

Speaking of Darwin

"evolving in the years between now and 2012"

Well there it is. They've chosen evolution over intelligent design.

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Anonymous Coward

There's a video of the best one here...

http://www.youtube.com/watch?v=2W_gInR3gXs

(about 1 minute in for the impatient)

I'd have posted it on the BBC Goatse story, but there is no comments section :(

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Anonymous Coward

Olympics...

Well, if there is going to be an Olympics in 2012. If there is even going to be an Olympic next year.

Anyone remember John Titor?

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What kind of vision is this?

I'm seeing pink elephants, but then perhaps I'm just hallucinating.

Are those choppers I hear?

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Dome

Is 2012 the year they decide to pull down the dome?

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Millenium Dome II

Just when you though it was safe to go back to the old country!

This looks like a re-run of the cocaine fuelled brown nose excercise in mutual self love between vain polititians and vainer media consultants that was the millenium dome.

Please, please sack the people responsable NOW before it gets any worse.

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Anonymous Coward

And people actually pay for this - using hard currency?

ahhhh

it looks like 2012 in a square formation with a dot......

20

12

with the word London and the Olympic rings.

any ideas on the dot in the middle? or is that the signature of the monkey who created it?

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2012 logo

You know I cant decide . Sometimes its a big haired person giving a blow job , then its London taking it up the cadbury highway but the two '2's remind me so much of the Nazi SS symbol that I can't get it out of my head .

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definitely the Blow Job..

What more can i say? You must feel special to have something that took 5 minutes to knock up on ms paint to be the logo for the 2012 olympics..

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Evolution.....

"modern and will be dynamic, evolving in the years between now and 2012"

It may well be evolving, because it sure as hell wasn't Intelligent Design.....

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Wolff Olins only do 4 colours

I’m surprised that there isn’t a gradient as well. WO did the Abbey rebrand (before they dumped it 6 months later) as 4 different colour ways with a gradient meaning you had 4 different store fronts. Brand recognition anyone? No I thought not! Then they recycled that same 4 colour palette for the AOL Europe rebrand using fonts that didn’t scale online (for an online business) and used guess what a 4 colour palette and now it would appear they have trotted out the same rebrand with 4 colour ways and some posh power points probably to show how they are to make it dynamic.

In fact then I think they trotted out some other colour gradient in the AOL style (although to be faie that could have been Dave – the company set up by ex WO staffers)

Money for old rope if you ask me!

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Not the swastika

It's the S.S.'s "Thunderbolts" in reverse.

Fair enough, given the degree of surveillance London will be under by 2012.

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love the marketing

gotta love the marketing. I picture Seb Coe picking a freshly laid dog turd and proclaiming "this embodies the spirit of the games". Yeah, Seb if you say it does...suuuuure! :)

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I knew i'd seen this before...

No, not 'tiswas', but the Andromeda strain, looks just ike the crystals under the microscope. That subtly changed and mutated too. Co-incidence, I don't think so!

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The scary thing about this logo is.....

This is the one that was successful! How many "bad" ones were passed over by the designer before he decided on this one :(

Kev

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Anonymous Coward

Cut out the parts and rearrange them puzzle

I bet it's a stupid, cut out the parts and rearrange them into something (e.g. an L) puzzle.

No way would they approve something that fragmented without a gimmick behind it.

So try it, cut out the pieces, rearrange them and see what they make.

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Anonymous Coward

You guys are just so 20th Century...

Once upon a time, logos were just brand names.

Static graphics applied to static products and static media.

Wake up from your coma.

Things have moved on.

Media is now much more dynamic and interactive.

The static representation of the logo shown doesn't do it any justice when compared to the full multi-media presentation of it.

It isn't just designed to look good embroidered onto corporate polo shirts.

Don't forget, it's 5 years before the London Olympics, just imagine how far media has moved in the last 5 years and project that forward...

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It looks like..

..Bart Simpson getting a blow job, no seriously it does, bart being the little dude on the left and the character on the right bending down - oh come on use your imagination!

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Lisa Simpson?

Tasteful animated gif here.

http://img.photobucket.com/albums/v156/tithers/london-copy.gif

Courtesy of the master fiddler himself Tithers.

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Anonymous Coward

Trumpet Bloke, blowing his own maybe

I believe the trumpet bloke was based on Priapus, the greek god of the stiffie!

http://homepage.mac.com/cparada/GML/Priapus.html

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Money for old rope

I agree that maybe its flat representation on paper does nothing compared to it in its full, multi-media flow. But come on, even if something is designed for our modern online world and not just paper, polo shirts or the sides of a London bus, shouldnt it at least be a little more inspiring and creative than a multicoloured splodge?

400K for this seems to be nicely in line with Wolf Ollins' usual 're-invention' costs and at least, unlike the BT debacle where an old granny who did design back in the 1940s turned out to be the original designer of BT's trumpet man, at least the money hasn't been wasted on making something 'new' when it already existed.

Having seen people in senior positions at my county council swooning over a bunch of clip-art when deciding upon a new logo for something it is no surprise that we have ended up with this new Olympic logo. My company ended up designing the logo for almost no fee to save the council from wasting any more of our council tax. The public sector [and despite any commercial bent the Olympics is basically being steered by the public sector] in my experience is full of people with no taste, little idea of design, little idea of reality, no idea of how to wisely spend taxpayers money and is addicted to consultants. No surprise then that a bunch of jargon-talking 're-inventors' with swanky offices in New York and London managed to convince people that this pink pile of puke was 'modern, innovative, dynamic blah blah blah'

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I think it looks like

Paula Radcliffe having a wee, but then again what do i know? ;-)

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WTF?

"It isn't just designed to look good embroidered onto corporate polo shirts."

But it isn't even designed to look good embroidered on a shirt. Multimedia, web 2.0, dynamically interactive, whalesong, blah, blah, blah, whatever, but something that could have been put on a shirt without people asking if it was supposed to be Macy Gray doing something obscene would have been a pretty good start...

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