Adblocking isn't just a personal preference anymore, it's a vital security precaution. The industry really needs to change if it expects to survive, let alone thrive.
Baddie addies
Security firm RiskIQ reports a five-fold increase in malicious advertising in the first half of this year. In the first half of 2016 malvertising-related blacklist incidents rose to 1.7 million – a total increase of 400 per cent from the same period in 2015 (368,000). In 2014 as a whole, RiskIQ tracked 250,000 incidents …
COMMENTS
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Thursday 4th August 2016 08:21 GMT Adam 52
Even if the industry changes people won't remove their ad-blockers. How many people whitelist sites that curate ads at the moment - almost noone (except for the inevitable commentard below).
Decent, real-time malicious ad blocking server side might help, but no one client side will trust it unless it's one of those odious client side vendor - publisher paid whitelists.
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