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back to article IBM snaps up small Bluewolf for reported $200m

IBM is set to buy its second CRM-as-a-service business this month, announcing the imminent acquisition of Bluewolf, a Salesforce partner, for a reported £200m. Bluewolf will join IBM's Interactive Experience (iX) arm, to provide Big Blue with Salesforcesque offerings in its customer relationship management. iX is an IBM …

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  1. Anonymous Coward
    Anonymous Coward

    Another IBM acquisition?

    Hold on, weren't IBM still laying people off yesterday?

    Oh yes, I forgot; Intellectual property is valuable but people aren't.

    Obligatory Dilbert link.

    3 0 Reply
  2. allthecoolshortnamesweretaken

    If you can't beat 'em, buy 'em?

    1 0 Reply
  3. ecofeco Silver badge

    Oh the irony

    They buy not one but 2 CRM companies and yet their own, customer facing, everyday CRM is a nightmare.

    1 0 Reply

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