Some actual promise
ONATP - much to many people's chagrin - is actually something that can help NetApp survive all the cloudiness.
PHBs always want to put us in AWS, and our first problem with that is that we can't get the data their in a timely fashion. We have large volumes of NAS data that would take weeks to migrate in any traditional fashion - even using some one off software for replication - it would be a risky move at best, and then there is always the question of what happens when we find out we don't want to be at AWS, and maybe we want to do it ourselves again or move our data to some other provider where NetApp also has filers built in. Maybe they do the same sort of virtual filer model with Google or Azure in a few years.
Both of those problems are solved by this. A NetApp customer can effectively migrate in and out of AWS without too much risk or difficulty, just snapmirror to and fro - block or nas.
You can't say the same for just about any other storage vendor out there. We looked at this for a DR project, and it was still far less expensive to do it ourselves, but at some point I could see that changing.