Re: @werdsmith - People who use adblockers & Leaflet blockers
While it may not be the case in all countries... certainly in the South of France. accepting leaflet drops is critical to gaining more disposable income OR eaking out a reasonable existence on limited funds.
Meat is sold everywhere in small quantities at very high prices, for the wealthy... but for everybody else, it is released to the supermarkets in enormous bulk quantities (when herds/flocks are slaughtered).
One doesn't buy a kilo of liver, one buys 3 or 4 entire livers (or a dozen hearts) @ €1 per Kg.
Or Duck @ €1.30 per Kg, or pork @ €2.25 per Kg. etc.
Each type of meat is released at a different time, and is available until it is sold - usually over a 3 day period.
Therefore the only way you that you can buy meat without stupidly burning your money, is to check through the leaflets.
It takes no more than 30 seconds to discover if meat has been released onto the market, because the 'meat sale info' is very prominent, and clear (always same format).
One also, naturally, can choose to glance longer at other leaflets, during the rapid scan.
When one prominent supermarket stopped having their leaflets in our drop... I just stopped going there... and others must have done the same, because some while afterwards their leaflets began to appear again.
So the moral of the story is: make your advertising relevant, clear, and easy to identify, and therefore easily avoided.... perhaps an advertising section, effectively allowing you to opt in.
This would provide the advertisers with a platform, that would be self-targeting; as compared to the current car crash system that forces one to run unthinkingly with adblocker enabled.
BUT; that will not suit everyone... one woman I know doesn't use adblocker, cos the adverts are part of her lifestyle.
Perhaps then... an opt in for page ads, otherwise put the ads in an advertising section.... Wow... that sounds a bit like old style newspapers..... oh well... sometimes we go backwards.