World's (possibly) first HoloLens startup promises mixed realities

"Microsoft previously promised $100,000 to fund headset developers"

I may have, of course, misunderstood this sub-heading - but it gives the impression that MS have in some way backed out of their promise. Is that what El Reg meant by this or was it a case of a subbie who got over excited? Whilst I can perfectly well understand that you guys need to earn a dollar or two and of course chose headlines that attract attention I have to wonder what this was supposed to imply. I have read and re-read the article and I still do not quite understand that sub-heading. Can someone help me here? If I have simply been somewhat dimwitted (which is always possible) fine. :)