Sadly...
I wanted BlackBerry to succeed. A counterweight to an industry dominated by the US and South Korea was needed.
But I think they need to give up on devices. In the medium price band, Lollipop is an acceptable operating system, so is Windows. BlackBerry doesn't have anything nearly as expensive as an iPhone, other than the ridiculous Porsche models, but its products are now significantly more expensive than Android counterparts and the advantages, for most of us, are small.
I want a Hub for Android. It really is that simple.