back to article Pure Storage shoves channel growth ahead of IPO dream bid

All-flash array start-up and IPO’er-in-waiting (we think) Pure Storage has got itself a new channel programme and two channel-focused exec hires, to get partners selling more tier-1 storage replacing Pure product. It is implementing a two-tier pan-regional distribution model, an expanded technology alliance ecosystem for …

  1. ByteMe
    WTF?

    Pure replacing Tier-1? When has that ever happened?

    I know Pure has done well, but let's be honest. They've been selling into the VDI / VSI space in the small-to-medium Enterprise space. They're not known for taking down VMAX replacements and running Tier-1 databases. This is why they've done so well with the channel partners who like taking-down easy deals.

    If their IPO depends on channel taking down Tier-1 replacements, they're going to have a hard time.

    1. Anonymous Coward
      Anonymous Coward

      Re: Pure replacing Tier-1? When has that ever happened?

      Yep. Very few VARs have the skillset to penetrate Tier 1. In most cases, they'll be happy selling $100-130k deals.

      The large GSIs can do it but there are armies of people in there from larger competitors who have had relationships with incumbent vendors for many many years and these relationships are very high up in the food chain. It's going to be a very hazardous road.

  2. Anonymous Coward
    Anonymous Coward

    More VPs?

    That IPO is going to have to be $3bn just to pay for all these expensive hires...

  3. Anonymous Coward
    Anonymous Coward

    Pure Storage: the revolving door of flash

    "Michael Sotnick as VP global channels and alliances"

    So what happened to Kevin Delane? Hired a year or so ago as "Vice President, Global Accounts,Strategic Alliances and Business Development at Pure Storage". Has he gone the same way as Steven Rose?

  4. Anonymous Coward
    Anonymous Coward

    Re: Pure Storage: the revolving door of flash

    As you say yourself, "Delane is VP of Global ACCOUNTS". "Sotnick is VP of Global CHANNELS".

    Two different jobs. Both currently at Pure. Nice FUD attempt, Hot Shot.

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