back to article Useless 'computer engineer' Barbie fired in three-way fsck row

Toy giant Mattel has withdrawn from sale its painfully sexist Barbie book I Can Be A Computer Engineer after a storm of protest. It apologized for making the anatomically-impossible doll incapable of fixing a PC without two lads' help – let alone program any software for one. "The portrayal of Barbie in this specific story …

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  1. Khaptain Silver badge

    Friday on my mind

    A pointy haired Barbie, now there's a thought that makes me shudder, where's my pink cattle prod.

    1. Anonymous Coward
      Anonymous Coward

      Re: Friday on my mind

      Why? You are in the mood to be prodded by one?

      Me coat...

      1. Khaptain Silver badge
        Pint

        Re: Friday on my mind

        >Why? You are in the mood to be prodded by one?

        If my PHB was a Barbie I would probably consider the idea.

        Friday . Time its time for one of these ->

        1. Anonymous Coward
          Anonymous Coward

          Re: Friday on my mind

          >If my PHB was a Barbie I would probably consider the idea.

          Mine is and I *won't* consider the idea.

    2. big_D Silver badge
      Pint

      Re: Friday on my mind

      My thought exactly as I clicked the comments button... Have an up vote.

      And as it's Friday, a beer as well.

  2. Anonymous Coward
    Paris Hilton

    Sounds like my boss

    Ridicules your ideas, then a year later announces "I have an idea...."

    Paris, because she is good at extracting biological data transfers from a "fat" pipe.

  3. nsld

    i look forward to more real world barbie books

    Such classics as:

    Barbie the mumsnetter - an everyday tale of a toxic life in nappy valley punctuated with lattes and deep conversations with other barbies about how awful ken is.

    Barbie the career women - nothing gets in the way of her flight to the top, so Ken ends up banging the nanny, his personal trainer and barbies best friend

    1. petur
      Pint

      Re: i look forward to more real world barbie books

      ROTFL! Have a beer!

    2. Cipher
      Coat

      Re: i look forward to more real world barbie books

      Divorce Barbie. Cost: $ 5,000.00

      Because she comes with all of Ken's stuff...

    3. Anonymous Coward
      Anonymous Coward

      Re: i look forward to more real world barbie books

      The latter is somewhat possible. The former... Do not think so. It would be rather difficult to produce something capable of using the nappies in the first place with such grossly deformed anatomical (mis)proportions.

    4. Michael Thibault

      Re: i look forward to more real world barbie books

      > ... nothing gets in the way of her flight to the top ...

      Ah, priorities!

  4. Michael H.F. Wilkinson Silver badge

    To paraphrase Marvin

    I get a headache trying to think down at the level of those storytellers (prhase used without prejudice).

    The "quality of that story reminds me of a snoopy cartoon, where snoopy gets a rejection letter for a story he has submitted, together with a rejection for the next story he might want to submit.

  5. IT Hack

    Amazon

    Doll going for 230 quid.

    http://www.amazon.co.uk/Barbie-Can-Computer-Engineer-Doll/dp/B0042ESG9W

    Malibu Stacy must be laughing all the way to the celluloid...

  6. Stuart Halliday
    Facepalm

    Let's hope they sack the Writer and all those people that approved it for release. Shame on them.

    1. Craigness

      Loser

      There was a similar storyline in an episode of Lost: The Hot Blonde One was asked to gather sticks for a fire but turned on the charm and got The Fat Guy to fetch them instead. Her brother complained that she'd not fetched the sticks but she pointed out that she actually had. She and Barbie are equally empowered but feminists won't see it that way because they want equal representation only in safe, well-respected, high-paying jobs like Programmer and will never demand equality in lumber yards.

    2. Anonymous Coward
      Anonymous Coward

      @Stuart

      I for one hope that someday people will grow back a bit of common sense and stop looking for meanings which aren't there in the first place.

      So just because Barbie is a girl you can't write up a story about how she doesn't understand computers because she's a girl and therefore its sexist? However, you can write up such a story when the main character is a male? So how is that not being sexist?

      I'm getting annoyed too; with the double morals being uphold.

      So when someone writes a story about how a girl doesn't know anything about a computer its an outrage (even though, shudder, some people (who cares about gender in the first place? you? you sexist!) actually really don't know shit about computers).

      Yet when someone writes a story about how certain women allow themselves to be degraded to mere party / company or heck: sex slaves (Fifty shades of grey anyone?) then it's quickly turning into a best seller. Oh I know: "that's different because its targeted at adults".

      Sure, however; this Barbie book was targeted at teens and from what I can tell only a bunch of stuck-up adults actually had problems with it. So... different? How?

      In my opinion some people should be forced to watch The Tale of Scrotie McBoogerballs. A South Park episode no less. One of the many reasons why I think the older seasons were /so/ much better than what we got now.

      SO basically; the boys write a book, with the only intend to make it as offensive and disgusting as possible. A mother (don't want to spoil the plot ;)) finds it, gets disgusted with it yet still thinks she understands "what the meaning of the story is".

      While in fact there was none. Just writing up a disgusting piece of work for fun. Using as many "no no" words as possible.

      This is IMO no different. Just because Barbie is a girl some people consider it sexism if she doesn't know shit about computers. Apparently those people are even totally incapable to realize that the target audience would never get those ideas of sexism.

      Unless of course you bring them into contact with such. Like, for example, making a huge fuss about it and making all the kids believe that this actually is a BIG deal, even though they never would have thought so in the first place.

      And voila; now all of a sudden you realized the exact opposite of what you tried to do; because now the people involved get into the stereotyping that "writing stories about girls who don't know IT is bad".

      Why it's bad? Would anyone ask that question at the risk of being called a sexist?

      So now we're down to "girls aren't bad with IT per definition, because 'we' said so".

      Gee, and when I put it like that it sure as heck sounds like dictatorship to me!

      Who cares about allowing people to decide for themselves if they think the story is suitable for their children or not?. Naah, who cares about freedom of choice anyway? This is all for the common good after all!

      Yah, and that last sentence is what most dictators also use to justify their actions. Just saying....

      1. Anonymous Coward
        Anonymous Coward

        Re: @Stuart

        The irony of course is that in the real world women can and do get jobs in IT. Many quite high up. On the other hand if a guy goes to interview in a skirt suit with pink nail polish he'd be lucky to get past reception. If we're going to properly deal with gender equality it's going to take more than a barbie doll and an angry mob...

  7. Ketlan
    Devil

    Pink crapfest

    '...a bespectacled Barbie – pink frames, of course...backed up her work on a pink, heart-shaped USB drive she wears as a necklace...wiping out Skipper's homework. Skipper is so annoyed she starts a pillow fight with her sister.'

    Dear God, is it 1960 again?

    1. Anonymous Coward
      Anonymous Coward

      Re: Pink crapfest

      Take a walk down the girls' aisle of any toy store and you'll see that the only change is the prevalence of pink LEDs.

      1. Khaptain Silver badge
        Coat

        Re: Pink crapfest

        >Take a walk down the girls' aisle of any toy store and you'll see that the only change is the prevalence of pink LEDs.

        Now why would an El Ref aficionado walk down the little girls aisle of toy-r-us... Is there something else you are not telling is......

        1. Sir Runcible Spoon
          Joke

          Re: Pink crapfest

          I think it's referred to as 'research'.

          1. Anonymous Coward
            Anonymous Coward

            Re: Pink crapfest

            Or having daughters, who, despite our best efforts, love all things Barbie.

            I feel a trial at the Hague is due for the creators of Barbie, Pokemon and whatever that stupid show is called where the kids mingle with animated "beings" who can't talk properly "LaLa not like"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

            Probably more to add to the list but that's a good start..... crimes against humanity... a pox on their houses....

            1. Bleu

              Re: Pink crapfest

              With you on pocket monsters, they seem to grab a demonic hold on the minds of children.

              I can never work out why.

        2. Anonymous Coward
          Anonymous Coward

          Re: Pink crapfest

          > Now why would an El Ref aficionado walk down the little girls aisle of toy-r-us

          And why do you assume it's an aficionado and not aficionada?

          1. Khaptain Silver badge

            Re: Pink crapfest

            @And why do you assume it's an aficionado and not aficionada?

            Statistics + El Reg

      2. Ragarath

        Re: Pink crapfest

        Take a walk down the girls' aisle of any toy store and you'll see that the only change is the prevalence of pink LEDs.

        You will find that most things are pink because that is what the majority of girls like. It is not people forcing them to do it (most of the time).

        My daughter is pink mad but we thought she would grow up a tomboy. The first year of her life with two older brothers was all about army and lego and dinosaurs (the sterotypical boy toys though she does like them too). The strange thing, pink, she loves it and dolls and all the sterotypical girly things, though as mentioned she gives the boys as good as they get with the boy toys (note the boys play with her dolls too and we encourage it).

        Basically what I am trying to say here is that the companies that make these things know that the majority tend to be this way because of our biology. Hence they try to cater towards what is going to sell the most, hence pink.

        This book is obviously belittling Women. We are trying to teach our kids they can do anything but, the pink thing stands, most girls like pink and it is not people necessarily forcing them to like it.

        1. Meerkatjie

          Re: Pink crapfest

          Not entirely - most of the pink preference is due to culture not biology. http://www.theguardian.com/science/2007/aug/25/genderissues

          My grandfather preferred pink and red related clothing when he was alive and when we were in Thailand I saw more pink in the men than I did on the women.

          If "women love pink and men blue" was completely biological then most or all cultures would have a distinct preference between the colours.

          1. Sir Runcible Spoon
            Coat

            Re: Pink crapfest

            "in Thailand I saw more pink in the men than I did on the women."

            Snort :D How could you tell?

            I'm trying to work out how many levels this works on, probably one less than I think it does anyhow.

            1. Khaptain Silver badge

              Re: Pink crapfest

              @Sir Runcible

              I had to read your comment twice before the penny dropped, then chuckled at the thought of how the OP could possibly have made that observation.

          2. Ragarath

            Re: Pink crapfest

            @Meerkatjie

            Thanks for that link, but what does this opinion piece have to do with what I observed in my own kin?

            A bad survey done badly (and with older people with a bias already), proves nothing but neither does the opinion of the writer in denying it.

            In fact reading that article where it mentions cultures, it is actually talking about different races, so there may even be biological differences. Or, are you trying to tell me that all the races evolved in the same way?

            I and a friend had a pink phase when we were in our teens, how does that relate to a younger person / baby choosing one thing over the other? How do you tell what is conscious and unconscious? Can you please point me to a scientific paper on this and not a newspaper opinion piece please?

          3. Anonymous Coward
            Anonymous Coward

            Re: Pink crapfest

            > If "women love pink and men blue" was completely biological then most or all cultures would have a distinct preference between the colours.

            Indeed. I seem to remember reading somewhere that pre-Victorian times, pink was the usual colour for boy baby clothes and blue for the girls, the exact reverse from how things are now.

            The "girliness" of pink seems to be a fairly recent innovation.

            1. Bleu

              Re: Pink crapfest

              So you are reading the same articles. That comes from the Smithsonian on-line. I can't see any evidence for the article's claims of colour preference, but then, I wasn't around a hundred years ago.

              I would love to ask Zelda or F. Scott about it.

          4. fearnothing

            Re: Pink crapfest

            Quite. At the beginning of the last century, pink was for boy babies and blue for girls because pink was considered more manly. It's all socialisation. "Girls inherently prefer pink" is bullcrap.

    2. Destroy All Monsters Silver badge
      Windows

      Re: Pink crapfest

      I hoped this would seqgue into a hot sisterly lesbian sexxor, but no.

  8. Dr. Mouse

    Not far off

    I have spoken to many "software engineers" (male and female) who match the Barbie of this book more closely than anything else. They come up with an idea, draw some pretty pictures, then hand it to a team of programmers who do the real work. Then they claim all the credit.

    These are just like the architects who draw pretty pictures, then hand them to a team of civil engineers to actually make it work. But the architect, obviously, gets the credit, not the people who turned a drawing not too dissimilar to those produced in crayon by a 5 year old into a real design.

    1. thomas k.

      Re: Not far off

      "These are just like the architects who draw pretty pictures, then hand them to a team of civil engineers to actually make it work."

      Gee, why does Frank Gehry immediately come to mind? Although, in that instance, 'pretty' really is in the eye of the beholder.

      1. Dr. Mouse

        Re: Not far off

        I've actually had a lot of that from my father. He's a civil engineer, and has banged heads with many architects over his time. There have been several instances where the "design" (i.e. pretty picture) is either impossible to build with current technology, or so eye-wateringly expensive it may as well be. This never deterred the architect, and my father's "diplomatic skills" (or lack thereof) often ended up with him quitting, being fired, or being pushed sideways into another project. He would often later find out that the architect backed down, and the alternative design he had proposed was accepted when someone who didn't just p*** everyone off proposed it in a more diplomatic way.

        BTW I know that this speaks volumes about my dad's likeability and employability. I don't like him much myself at times, and certainly wouldn't want to work with him!

        1. VinceH

          Re: Not far off

          "BTW I know that this speaks volumes about my dad's likeability and employability. I don't like him much myself at times, and certainly wouldn't want to work with him!"

          You should ask him if he ever had another child about 46 years ago who he never met. Maybe I'm your long lost brother - I must've inherited a similar attitude from somewhere!

        2. Anonymous Coward
          Anonymous Coward

          Re: Not far off

          Both my parents are architects and they hated the ones like that too!

          My father was much liked by contractors, as the son of a builder he made sure if he drew it, it could be built!

        3. Bleu

          Re: Not far off

          Your father sounds very sensible on the subject of 'Architects'.

          My mother? Let me tell you about my mother ...

      2. Eddy Ito

        Re: Not far off

        Gee, why does Frank Gehry immediately come to mind?

        Wasn't he the illustrator of the Dr. Seuss books?

    2. Lamont Cranston

      Re: Not far off

      Knowing how to type the correct search terms into Google, can easily get you branded as some sort of "computer wizard".

  9. This post has been deleted by its author

    1. Oz

      Re: "...she starts a pillow fight with her sister."

      I was thinking the same thing - two guys come to "fix the computer"... I get ya! Low-brow p0rn0 flick, here we come

      1. Anonymous Coward
        Paris Hilton

        Re: "...she starts a pillow fight with her sister."

        No doubt featuring some quality dialogue like "Oooooohhhh, I see that your drive is not the only thing that's hard!"

  10. Turtle

    Vocabulary.

    "As you'd expect for a book aimed at preteen doll players this isn't Hemmingway."

    Why not? The vocabulary's too extensive for it to be Hemmingway?

    1. Destroy All Monsters Silver badge
      Headmaster

      Re: Vocabulary.

      "Hemingway"

      1. Turtle

        Re: Vocabulary.

        Irony Alert: note that I used the same spelling that's in the article (in spite of that fact that it was changed after I posted my comment.)

        1. Destroy All Monsters Silver badge
          Trollface

          Re: Vocabulary.

          It turns out that Winston Smith was working in the spelling department.

  11. Anonymous Coward
    Anonymous Coward

    Hey don't go mocking the 'creatives'

    IT is just a tool. Of course the programming and fixing goes to the IT department. All that standing around being fabulous and pretty isn't going to do itself you know.

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