bit of a chicken and egg hardware/software situation. good hardware, but non compelling software that's already running (effectively for free) on the phone in everyone's pocket. what's the hook? the game controller?
as much as this is a good thing from Nvidia, to my mind, to release a device right now they should just suck it up, say sorry to Intel, slap an x86 core in there with their graphics silicon so we can run our existing steam libraries.
I'm sure there will be a tipping point when ARM becomes de-facto for consumer hardware, but I feel it's a bit early. maybe this will be just another device adding to that snowball rolling down the hill to become the eventual avalanche that will see x86 relegated to datacentre racks, or maybe history?
To do this, Nvidia are obviously putting money on the line. They must have market analysts paid to do research and tell them what's what, but they also have a company head who's core mission seems to be to stick it to Intel. So i'll be interested to see how this plays out...