Re: @P010nium "They paid it when........."
You think Intel as a market-share monopoly with the inferior product going to the biggest PC and server manufacturers in the world and saying, "You can have 50% off all our chips and we'll pay a big chunk of your advertising... as long as you refuse to advertise or even make a single AMD product" is not an illegal abuse of market position?
A little surprised about that. It seems pretty blatant.
You think somehow there's anything AMD as the smaller company with far less cash could have done to counteract that?
That "car dealership" analogy is certainly a pile of horsecrap and I can't see it has any relevance.
Just to be clear the industry still suffers as a result of this. AMD came out with some brilliant chips, with worthwhile improvements. The first to do them. No. The first to do them in the x86 world. Yes. Point to point memory architectures, on chip memory controllers, 64 bit. The price was keen and the performance was great (especially if you removed the hard coded check for Intel processors that Intel put into the icc compiler).
They caught Intel with their pants down working instead on operations per clock rather than Intels dash for the GHz.
They could have been a contender. They should have got a ton of business, accrued a mightly war fund for R&D and we'd have a good chance right now of having 2 competitors slugging it out in the high end CPU business and making each other improve day in day out.
Intel threw money at the problem and used about every anti-competitive practice in the book. They won. After they won some people noticed and they had their wrists slapped. Very, very gently.