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back to article Google: The Internet of Things to become the Internet of ADVERTS ON YOUR THERMOSTAT

Google reckons it will soon be slinging ads at us from our cars, thermostats, watches, and more. Goody. This grim hyper-capitalist future is as inevitable as it is depressing, and was disclosed by Google in a letter to the US Securities and Exchange Commission that was published on Tuesday. The SEC had asked the world's most …

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Meh

they're getting like....

ryan air? Put out some really crappy idea to see how much public back lash it gets?

P.

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Anonymous Coward

Re: they're getting like....

there's no bad (free) publicity.

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Anonymous Coward

Do you really see the ads anymore?

I don't know about you but I no longer see the ads anymore, somewhere in my brain a switch has been switched because of this incessant abuse. A bit like moving to a city, getting used to the sounds and the smells so they no longer register. It's only when I go home on a visit that the silence hurts my ears.

The only ad that really got to me was the El Reg floating box, less said about that the better.

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Re: they're getting like....

Nah. They're more getting like Microsoft's Clippy.

"Hi there! It looks like you're getting cold. Would you like to (a) compare how much your heating would cost with PowerGen, (b) look at ads for new boilers. (c) ram a lit gas lighter in my USB port?"

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Anonymous Coward

Re: they're getting like....

"ryan air? Put out some really crappy idea to see how much public back lash it gets?"

Just refer to them as Eire-o-flot. Always makes me feel better.

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DJO
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Re: Do you really see the ads anymore?

I don't know about you but I no longer see the ads anymore

Me too, so much in fact that when a site I visit had some important information displayed in a style resembling a banner I just couldn't see it, my brain thing considered it an advert so told my concious mind thing to ignore it, so much so I phoned the company to find out the same information.

So a word of advice to web designers, don't use advertising conventions to convey important information.

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Anonymous Coward

thermostats, glasses, and watches

and car windows. I bet they already own 100% stock in "those" companies.

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Anonymous Coward

"we and other companies could be serving ads and other content on car dashboards"

Let's hope that's only on self-driving cars. Human drivers don't need even more distractions...

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LDS
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Re: "we and other companies could be serving ads and other content on car dashboards"

They will be ads about car insurace companies and the nearer car repair shop (or hospital).

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Thermostats

"Hello, your current home temperature is 42F. If you wish to increase this temperature to a habitable range, please wait while this informative six minute video demonstrating a radical new cleaning solution loads from YouTube."

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Stop the world......

I want to get off.

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Re: Stop the world......

Yep.

Life is short but sometimes it can feel like it's a long way to the finish line.

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Oh goody!

I just can't wait to buy a talking refrigerator with a TV screen on it so that I can get ads with my morning glass of milk. NOT!

Now I'm considering digging an ice well in the garden.

I often wonder what the difference in sales would be across the board if we went back to say the '50s.

Also it's interesting to ponder the potential drop in the price of goods if we as consumers were not paying for the billions of profit the likes of Google and Farcebook etc make every year.

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Happy

Re: Oh goody!

"I often wonder what the difference in sales would be across the board if we went back to say the '50s."

Hat sales would go through the roof...

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Flame

I don't want to live on this planet anymore

Besides Google and ravenous hoards of evil advertisers, who the F would want this?

Aren't TV shows, radio stations, movies, Websites, videogames, billboards, magazines, newspapers, clothing, sporting events, athletes, race cars, and the sides of buses and taxi cabs enough for you bastards?!

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Anonymous Coward

Kill the "Spamvertising" model now.

This crap bridges the space between privacy and publicity in the WORST possible way.

It is time to break up ALL the search engine, dot com, multibillion dollar companies OR get a promise/law that they will not bother to develop and foist off this garbage on people anymore.

They got enough damn data, we don't need their intrusive ad's on everything too! Burn the witch!

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Meh

Rise of the Luddites???

This is the stuff that nightmare Science Fiction is made of.....

Maybe it's time or getting close to that time. So not only will your refrigerator serve you ads, it will have to have some "value" to do other things. Not sure what, maybe keep track of what you're taking out? Putting in it? Allowing you to order groceries? And given the state of affairs, it might even chastise you for having something unhealthy in there.. bacon? Irish Crème? Chocolate cake?

Maybe more far-fetched... you get another beer and having just heard a political speech you mumble something about "blowing that bastard to hell".... a few minutes later, there's the rumble of a heavy truck and a knock at the door...

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Anonymous Coward

Re: Rise of the Luddites???

Given their track record with targeting ads:

"...there's the rumble of a heavy truck and a knock at the door..."

"All right Tuttle, we know you're in there"

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Fridge doing advertising?

How??

Visual - just cover the panel with a sheet of something opaque

Audio - stick a sponge over the noisemaker, or mangle it to non-functionality.

Or is it just going to phone home to tell advertisers what you are buying and running out of? In which case, surely tinfoil over its aerial will fix it? If it won't refrigerate without an internet connection, it's clearly unfit for purpose, so return it and demand a refund.

(Personally, I'd go all out to confuse the advertisers. Cut the RFID tags off everything you buy, and let the fridge report back that it's full with half a tonne of clothes, DIY supplies, and foodstuffs five years past their sell-by date! )

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Extra hardware costs; advertisers ramming their crap into your face 24/7; and the ability of random hackers to frig up your house for the lulz. Doesn't sound like the way my future is going to go.

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Your trash here

Mass advertisements are essentially legalized littering. I see them as trash; as a defacement of natural beauty. I use ad blockers on all of my browsers and I don't give money to businesses with intrusive advertising. Marketing flunkies might call me a "freetard" but those with better sense and taste are getting good business.

BTW, Google - I just installed the dumbest thermostat I could find. I don't have to wait for it to learn, periodically walk in front of it so it knows I'm home, or get into arguments with it. There's an up button, a down button, and an on/off switch. It doesn't get any easier than that.

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Anonymous Coward

Re: Your trash here

And perversely, litter becomes a form of advertising, at least in the UK. Once they've ended their very brief useful life, the coffee cups, food wrappers, carrier bags that end up strewn in the gutters or piled next to London's ever decreasing supply of bins end up acting as awareness billboards for their brands.

I've often thought they should be charged for the cleaning costs in proportion to the amount of crap with their moniker on it.

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A Long Wait

Oh, well, if it's AdHammer 40,000 then we have almost 38 thousand years before it happens.

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Am I the only one...

...hoping for a future where John Anderton walks into a 2150's shopping centre, and instead of hearing some sultry corporate Lexus tart murmuring 'The road you're on John Anderton is the road less travelled', or round the corner a laddish "John Anderton you could use a Guinness right about now", he loads AdSubvertorSublimeBroadcast7 and watches in satisfied amusement as the displays and announcements around him fall into darkness and silence, only springing back into life when he's long gone.

Oh well. I must be in a minority then...

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Re: Am I the only one...

I think you are looking at some pre-arrest, here.

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Anonymous Coward

Re: Am I the only one...

Joo Janta 3000 Super-Chromatic Marketing Sensitive Sunglasses with the AdBlock+ coating are definitely a product whose time will come.

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Re: AdBlock+ sunglasses

See, 'They Live'

some curious side effects though

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Pint

Re: Am I the only one...

It's too late for me, they've already won - I keep hearing "I could use a Guinness right about now" over and over in my head anyway... Test yourself - they got you too if that glass over there looks dark -->

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Coat

"As for the refrigerator,

"nothing has been announced yet, but Google may be chilling on the idea."

I saw what you did there, Reg. That's cold.

Also, I was reminded to install Ad Block Plus on my work computer.

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Won't be a problem with adBlock+

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It'll only take another generation

One thing that I've noticed is that Millenials are used to ad content and most of them don't seem to mind it. I guess it makes sense when you consume most of your media from an advertising-supported Internet. So, I give this future one or two more generations before it at least partially comes to pass. Crotchety 35 year olds like me apparently don't represent the future. :-)

Personally I find advertising very annoying, but I can ignore it. I also don't see the effectiveness. I can't think of the last time I actively paid attention to an ad, and I've never bought anything based solely on an advertisement. Even the "vendor deep dive white papers" that the software/hardware companies love to pass off as educational material aren't effective -- You look at the title, read the first paragraph, and see "Oh, here's an introduction to BYOD, OK, it must be an ad for Citrix or some mobile device management platform."

Does anyone buy stuff because an advertisement tells them to??

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Unfortunately Google is going down the primrose path. They started out by completely separating advertisement from search, and I really admired them for that.

But now there are those d... hidden advertisements at the top of search, and in Youtube they don't hesitate to take up users time and intent with ads before and on top of videos.

If you count up all the time lost by people practically forced to watch ads from Google, I think the total would be a significant number of life times from birth to grave.

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Anonymous Coward

Google predicts ads on everything...

This is deeply disturbing... I think I'd prefer a future instead with the horrors out of 'Aliens' (1986). That way at least a few Ad-Men's rib-cages will get turned inside out:

"You know Burke, I don't know which species is worse. You don't see them fucking each other over for a goddamn percentage"... (Ripley)

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Re: Google predicts ads on everything...

"Ripley .. we have fired you ... because you didn't watch NostromoAd™ for the minimal duration during cryosleep!"

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Smart' Traction

'We expect the definition of mobile to expand as "smart" devices gain traction'. Or whatever he said.

Well, fucko, you need to have a chat with my 'Smart' TV's. They stopped being mobile when I got the stupid things in the house. Who delivers TV's to a residential address and leaves them in wooden crates? BestBuy, that's who. Apparently it's a free service if you request delivery, but not installation.

Carrying on. This is great for Google, I guess, but look at the logos and adverts on everything that's around you. There are something like 40 trademarked logos within 10' of every person in 'The West'. Nobody pays attention to that shit. I know what the Johnson Controls logo looks like on old mercury thermostats, because my dorm room desk faced one for two years, but that's about it. The rest if it is just background crap that everybody filters out.

Furthermore, talking cars were tried and saw their peak with David Hasselhoff, they sucked. Had a Chrysler K car that talked for about two days; fixed that. I'll fix anything else that talks to me without introducing itself as well. They teach us how to do that in school you know.

I predict a vast upsurge in 'personal space devices' that are truly disruptive. Ha! Holy Shit! Somebody needs to invent wee tiny broadcast interruption devices small enough for city birds (pigeons & such, not women, but they can play if they want) to swallow. They'll eat them and shit them all over the cities. All new, every day. I will gladly be cut off from mobile phone service if it means the fucking doorknobs stop talking to me.

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Re: Smart' Traction

@Don

Not remembering logos doesn't mean that they don't influence your purchasing subconsciously. There is a whole, booming industry around exactly that - influencing consumers' buying habits by performing and end-run around the conscious decision-making processes.

Of course it doesn't work on everyone but it is getting 'better' all the time and there are research groups dedicated to hooking people up with electrodes and (essentially) lie-detectors to measure their responses to advertising and map what areas of the brain to target and how best to stimulate them to achieve the desired behaviour.

The generally used terms are 'neuromarketing' or 'consumer neuroscience' but most ordinary people are likely to recognise it as mind control. Perhaps a weak for at the moment but getting more invasive with every dollar spent. (And there are a lot of dollars being spent - including from Google.)

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Pirate

Re: Smart' Traction

Indeed- let the smart, rich guys spend zillions on developing the nice, reliable shiny hardware; then let the smarter smart guys rip into it and twist it to their, and our, visions of the future.

CyaogenMod-O-Stat 2000 anyone?

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Re: Smart' Traction

Not remembering logos doesn't mean that they don't influence your purchasing subconsciously

Is the majority of the human race really like that? For my part, I certainly do remember the logos consciously. If the advert is intrusive enough for me to notice it, it's a positive reason why I won't be buying anything displaying that logo until I've forgotten the intrusion. Same thing happens if I feel that a company's product or conduct has been particulrly heinous. I haven't bought anything SONY since they deliberately inflicted malware on the computers I was looking after, and I haven't had any cause for regret.

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Black Helicopters

Re: Smart' Traction

"Not remembering logos doesn't mean that they don't influence your purchasing subconsciously."

Derren Brown's act is based on the same principles as most advertising. It works.

In your face ads are just misdirection to let people think they are in control by ignoring them whilst the real adverts are those those that you don't notice and are the ones which really influence you.

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Re: Smart' Traction

@Nigel

Ah, I see you selectively edited out the "it doesn't work on everyone" line.

And I was using the word 'logos' as a placeholder for all advertising, following on from what Don said. Obviously it's not just 'logos'.

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WTF?

Re: Smart' Traction

Curious as to why dan1980's and Omniaural's posts were downvoted. What they wrote is quite accurate: there is an unholy amount of money pumped into making advertising as psychologically effective as possible. Derren Brown has demonstrated some of the tricks of this trade, and their effectiveness (as I don't often watch his shows I can't comment on how selectively he may be choosing his marks, but however you slice it it goes to show there's no shortage of susceptible people).

Are the downvoters the same smug types above going "They won't get me, I'm too smart for them"? Perhaps you are -- how would I know? -- but on balance of the evidence at hand I'd tend to suspect you're the exception rather than the rule.

I myself like to believe I'm not affected by advertising either, but I recognise that I live in a world where all sorts of people are queuing up to mislead and hoodwink me in one way or another, and I'm pretty confident I'm not smarter than all of them.

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Philip K Dick

would be at home here with his nightmares.

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Re: Philip K Dick

Yeah, with that talking fridge demanding money to be opened. Then the front door demands MORE money if he wants to get out of the conapt.

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How much?

Will it cost (eventually) to be Google (Ad) Free? Can it be done in a lump sum, or do I need to pay a monthly fee?

Google might try to market this idea. It could be a $$$ maker, you never know.

Remember if you don't know what the product is, YOU are the product!

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Nya

Re: How much?

Well the only way will be to use an adblocker...well that or some blacked out sunglasses. Although as soon as those start appearing your local governmental type, with no funding from anyone, will have this bright idea that blocking anything is anti competitive and bans all the adblockers before they retire somewhere as a "consultant" to an advertising firm :P

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Meh

Re: How much?

Remember- if you don't know what the product is- YOU DON'T NEED ONE.

FTFY

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Re: How much?

Google's future:

Once they have tapped into every marketing stream on the planet, they can then sell a service to you by NOT giving you adverts, in any form, anywhere.

Of course, the cost of the service will be directly comparable to their projected loss of earnings from the adverts you would have otherwise been sent.

They will eventually own the entire planet.

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Anonymous Coward

For every action there is an equal and opposite reaction

"Google predicts ads on 'thermostats, glasses, and watches', you name it"

I doubt I'll be the only one to predict adblockers installed on 'thermostats, glasses, and watches', you name it.

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When can I mutate into a bird?

This endless, blanket slinging of advertising gives me the feel of Frogstar B's lamentable history of shoe stores.

I wonder when the Advertising Event Horizon will be reached?

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Anonymous Coward

Re: When can I mutate into a bird?

Or if we're going in for wishful thinking, Adams description of the Marketing Department of the Sirius Cybernetics Corporation as: "A bunch of mindless jerks who were the first against the wall when the revolution came."

Although a B-Ark would do just as well.

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