Not be a monopoly?
Here in the U.S., virtually every cable company is a "monopoly" thanks to exclusive charter deals with local governments. Here in this west coast island city amongst this nation of free enterprise, bare-knuckle competition, I'm allowed to choose from the following broad-band internet cable operators: Comcast. Only Comcast is chartered to operate within this area. No others need apply.
Comcast not wanting to appear as a monopoly? Yeh, right.
Their business plan of providing high-speed digital services to the residents of this island is restricted to the immediate vicinity of the principal population center. Rural sections need not bother asking. There is no mandate to extend universal service, blamed on insufficient population density to return satisfactory profit on investment.
If it weren't for the Rural Electrification Act, rural America would never have gotten power or telephone service; perhaps it's time to think of extending that legislation to universal cable/broadband internet access.