Feeds

back to article Tim Cook: Apple's 'closer than it's ever been' to releasing new product range

Tim Cook has claimed that Apple is "closer than it's ever been" to the release of a new product range. Ignoring the fact that the nearest Apple was to releasing some new iStuff was, well, the last time it released some, Cook claimed exciting new things were in the offing. Dodging questions about exactly what sort of products …

COMMENTS

This topic is closed for new posts.

Page:

Silver badge

Reading into that

It really seems like he was taking a dig at the Galaxy Gear.

4
0
Anonymous Coward

Re: Reading into that

but equally could have been about the Apple TV

2
0

Re: Reading into that

what a crap article... putting a bad spin on someone saying that only release product when they are happy with what they release. Apple should be applauded for it.

Look at all the useless stuff released in the last few years... things rushed to market. The iPad was nearly a decade in development. Result : a success.

5
12
Anonymous Coward

Re: Reading into that

Apple usually do it right and usually do it first as well. If they wait it's to make it better - look at tablets pre-iPad = junk and very, very few people used them - now look and iPads are replacing laptops and they are hugely popular.

2
4
Silver badge
Facepalm

Re: Reading into that

> The iPad was nearly a decade in development

Working on it since before 9/11, have they?

> Apple usually do it right

Serial blunders and market failures omitted

> and usually do it first as well

Generally they are at best second

Also, Microsoft invented Internet, Apple invented Ethernet etc..

2
3

Re: Reading into that

Microsoft did not invent the internet....... In fact their amazing leader predicted its demise and like with most of their products of the last decade ended up playing catchup with the market because they realised to late that they were wrong.

2
0
Silver badge

Re: Reading into that

Microsoft did not invent the internet....... In fact their amazing leader predicted its demise and like with most of their products of the last decade ended up playing catchup with the market because they realised to late that they were wrong.

Allow me to introduce you to a concept called "satire."

sat·ire: n. the use of humor, irony, exaggeration, or ridicule to expose and criticize people's stupidity or vices, particularly in the context of contemporary politics and other topical issues.

It's pretty clear DAM was making fun of the previous post.

1
0
Bronze badge

Nothing that innovative coming, then

"He said: 'You want to take the time to get it right. Our objective has never been to be first. It’s to be the best.'"

In other words, it's going to some "thing" that's already on the market, but sprinkled with some fairy dust to make it better. Whoopy do.

26
6
Silver badge

Re: Nothing that innovative coming, then

Apple has never been first to market with anything; it looks for an establishing market and attempts to launch a sufficiently significant product to capitalise on the initial growth. See: MP3 players, computers, smart phones, tablets.

21
3
Anonymous Coward

Re: Nothing that innovative coming, then

Actually, it's going to be a thing that started out on the macrumors web site, then made wrong by Samsung. Yes, I'm thinking of the Galaxy Gear.

6
14
Bronze badge

> fairy dust to make it better

It won't just be better, it'll be ... magical

16
3

Re: Nothing that innovative coming, then

> In other words, it's going to some "thing" that's already on the market, but sprinkled with some fairy dust to make it better. Whoopy do

Unless it's an ultra-realistic fanny. That might do quite well.

3
2
Silver badge

@nexsphil Re: Nothing that innovative coming, then

Is that an American 'fanny' or a British fanny that you're thinking about?

10
1
Bronze badge

Re: @nexsphil Nothing that innovative coming, then

quote: "Is that an American 'fanny' or a British fanny that you're thinking about?"

Both, that way they can capitalise on 2 demographics, and also be seen to be anti-discriminatory ;)

quote: "Apple has never been first to market with anything; it looks for an establishing market and attempts to launch a sufficiently significant product to capitalise on the initial growth."

Which I usually mention when people bring up the iPod / iPhone / iPad as "firsts", and then they look at me funny. Apple don't do untested markets, they wait for profitability to be established first and then barrel in after someone else has made all the initial mistakes (it gives them time to engineer out those obvious mistakes).

Brilliant strategy, but then (IMO) they spoil it by writing all the future marketing to imply that they did it first. The products are solid enough on their own merits to not warrant attempting re-writing of history, but Apple apparently try anyway :/

6
0

Re: @nexsphil Nothing that innovative coming, then

"Apple don't do untested markets, they wait for profitability to be established first and then barrel in after someone else has made all the initial mistakes (it gives them time to engineer out those obvious mistakes)."

Not being snotty, but could you give me some of these engineering mistakes which Apple improved upon ?

Their design is nice though, and that's point.

They barrelled in (PAST TENSE) with itunes and their appstore - that's what makes them the money - innovation in making money and marketing - not in innovation in products.

I got an iBead (Rio SU30 in Japan) in 2003 and I still use it for the Gym / Cycling / Jogging - it is physically and technically perfect, plug it into your computer to charge, drop the music you want to listen to on it if not already there and sorted. No drivers no fuss. Once battery is dead for MP3 playback FM radio lasts another couple of hours. What Apple did here was jump in and say we need to control the physical and software interface to devices and get 30% of all music that can be played on these devices. To help this we will fund investigation into getting trot of napster and equivalents. Oh, while we are doing it, someone draw a picture of something and give it the the lab in China to make, cheers.

3
1
Silver badge

Re: @nexsphil Nothing that innovative coming, then

"Not being snotty, but could you give me some of these engineering mistakes which Apple improved upon ?"

Find an old Windows Mobile phone of the sort that were being sold before the iPhone came out, such as the XDA/MDA range from HTC. Compare that with say the iPhone 2 or iPhone 3, or some of the Androids such as the original Galaxy S.

You will see very quickly what the improvements were.

4
0
Anonymous Coward

@frank ly Re: @nexsphil Nothing that innovative coming, then

did you notice that .co.uk in the address bar? that might give you a clue

0
2
Silver badge

@Zacherynuk

Apple makes a single digit fraction of its profit from iTunes/App Store. Those are enablers, hardware is where they make the real money.

Why do you rag on Apple taking a 30% cut when Google takes exactly the same cut? If what Apple is doing taking 30% is so awful, shouldn't the great Google be showing the world how awful that is by taking less? Or hell, taking nothing, since they make their money by selling you, not by selling you stuff?

2
1
Silver badge

Re: Nothing that innovative coming, then

@TomH "Apple has never been first to market with anything"

Apart from that inconsequential development in IT known as the Personal Computer. So, you know, there was that.

2
10
Bronze badge
Holmes

Re: @NumptyScrub

"they spoil it by writing all the future marketing to imply that they did it first."

It's always been the case that history is written by the victor.

1
0
Bronze badge
Facepalm

Re: it gives them time to engineer out those obvious mistakes

Unless you're holding it wrong.

1
0
FAIL

Re: Nothing that innovative coming, then

No, they didn't invent the first PC. They popularised it, which is what they do with everything. They take someones elses idea, make a product out of it and sue the living bejesus out of anyone else who tries to make a similar product, including the person whose idea it was in the first place

2
2

Re: @nexsphil Nothing that innovative coming, then

Go on then... what were the 'Engineering improvements' Apple made ?

0
0
Anonymous Coward

Re: @Zacherynuk

"""""

Apple's reclassification of its revenues to isolate iTunes' software, media and services separately from its hardware products has revealed the hidden billions of dollars in revenues the company has been earning on top of its hardware sales of computers and gadgets, revenues that now dwarf the company's iPod sales.

""""

http://appleinsider.com/articles/13/01/28/apple-now-collecting-twice-as-much-from-itunes-software-services-as-from-ipod-sales

http://9to5mac.com/2013/06/21/apple-owns-75-percent-of-the-digital-music-market-but-apps-are-where-the-growth-is/#more-276455

I for one see few single digits here....

I don't recall Google having an App store when itunes was launched - I could be wrong... also... I don't recall 'ragging on' - I was pointing out that they didn't invent or engineer anything splendid APART from the their Stores, Cables and Interfaces to force people into their ecosystem and their marketing helped a great deal.

0
0
Bronze badge

Re: Nothing that innovative coming, then

They neither invented nor popularized the first PCs. That would be Olivetti, HP, Xerox PARC, and IBM. Quit drinking Apple's kool-aid. They make good equipment, but they really didn't do much aside from making devices to steal telephone calls until long after there were already what we'd call PCs now that were on the market.

0
0
Bronze badge

Re: Nothing that innovative coming, then

Come on, give credit where credit is due.

• Which computer company was successful with a WIMP system before the Macintosh?

• What product(s) did the Newton copy?

• Which companies were already very successful with laser printers when they first came out?

• Which products did the Apple II rip off?

1
1

Re: Nothing that innovative coming, then

May I be so bold as to suggest that it was Alan Sugar (in the UK at least) and his Amstrad PC1512 range that popularised the PC.

I could and did afford that. At that time there may have been a handful of Apple's in the UK so their contribution to the popularisation of PC's in the UK is negligible if not totally insignificant.

0
1
Silver badge

Re: Nothing that innovative coming, then

@deadlockvictim

Exactly. The commentaries on this thread are so driven by fanboyism they either have no idea of computer history or are simply prepared to lie. It is the achievement Steve Jobs and Steve Wosniac were famous for and that set Steve Jobs on the sometimes rocky road to massive success. They launched the first home computer, plain and simple. Before that it was all electronics kits or machines costing $19,000. No one can present any counter examples or justify their counter claims because there are non and there are no counter claims that stand up to even cursory examination.

I know, I can still remember the moment the Apple II arrived like it was yesterday, staring longingly at through the window of my local electronics store. There is even a commenter above quoting the PCW 8256, which was launched in 1985 a full 8 years after the Apple II (the Apple I was made of wood to order and was never manufactured in bulk).

There were in fact two others launches in 77 after the Apple II but neither were as good. The other two other launches being the TRS-80 and the Commodore PET. The TRS-80 was the better of the two. The Commodore PET was hampered by an unimpressive text display resolution so low as to seriously compromise what it could be used for. Don't get me wrong, in those days any such machine with a CRT display output and that could be used for programming was legendary. My first computer was the ZX81, followed by the Oric1 and the Commodore 64.

1
0
Silver badge

"And it’s an area where nobody has figured it out yet."

Except Paypal, who he clearly hasn't heard of.

7
2

Re: "And it’s an area where nobody has figured it out yet."

Has Paypal released a physical device that can be used instead of cash/card? They've got apps on phones, but not physical devices.

After a quick skim of the article, could this be an Apple bracelet/watch/phone that lets you pay for stuff direct from your iTunes account with a wave of your wrist? Yes, other phone manufacturers have NFC for payments, but it's not Apple iTunes in the back end sapping your bank account ...

Just imagine all those Apple fanbois frantically shaking their wrists to pay for porn by the minute/second/etc ... or maybe not imagine it ... where's the memory wipe button?

4
2
Bronze badge

Re: "And it’s an area where nobody has figured it out yet."

"Has Paypal released a physical device that can be used instead of cash/card? They've got apps on phones, but not physical devices."

You mean like the Samsung S5 which has it's fingerprint scanner connected to your paypal account?

7
2
g e
Silver badge

Re: "And it’s an area where nobody has figured it out yet."

Already. Now.

As in Apple did not invent it.

Just leaving this here for posterity when someone gets vilified at some point in the future by AC's (Apple Cultists) for claiming that Apple did not actually invent it...

Maybe for the odd patent trial judge, too.

1
4
Silver badge

Re: "And it’s an area where nobody has figured it out yet."

"Has Paypal released a physical device"

No, but this company called Visa have. Also American Express. They have great battery life, don't weigh much and fit nicely into your pockets. Security consists of using either a 4-figure PIN or by making a complex two dimensional gesture using a haptic input device called a 'pen'.

For those who struggle with the technology involved, there are also a number of devices which can also double as mobile phones, which can be linked to Paypal. Of course, that gives the customer both a choice of hardware and payment company, which can obviously be completely be re-invented by tying both hardware and payment platform to Apple, robbing customers of choice and interoperability. But hey 'It just works', or whatever.

27
0
Bronze badge

Re: "And it’s an area where nobody has figured it out yet."

Or Google Wallet.

The tech is easily figured out. The security is the issue. Apple doesn't have any chops with security.

2
2
Silver badge

Re: "And it’s an area where nobody has figured it out yet."

No, but Vodafone's M-Pesa system in Africa is a good example of what is available now.

1
1

Re: "And it’s an area where nobody has figured it out yet."

"Has Paypal released a physical device that can be used instead of cash/card? They've got apps on phones, but not physical devices."

Yes:

https://www.paypal.com/uk/cgi-bin/webscr?cmd=xpt/Marketing/account/DCIntro-outside

Whats more it works in all shops that accept cards with no additional hardware needed, doesnt need a battery, its small, light and has curved edges - its practically an apple device already!

1
1
Silver badge
Unhappy

Re: "And it’s an area where nobody has figured it out yet."

That's sort of bizarre, a Mastercard Debit card fed from Visa Credit card via PayPal.. Maybe useful for discovering in a shop that only takes Debit cards that my Bank Account is empty ... Except most shops that take Debit cards have an arrangement the Bank doesn't mention to you till you discover on the statement you can spend past the overdraft limit without knowing.

So many creative ways to get further in Debt!

0
0
Bronze badge

Re: "And it’s an area where nobody has figured it out yet."

The point he was making was that he wouldn't need to carry a wallet if the likes of Paypal had got it right.

If Apple can get micropayments right, they will own the planet.

1
2
Bronze badge

Re: "And it’s an area where nobody has figured it out yet."

@ Bullseyed

The technoogy is trivial, security is a moving target, but is do-able. The real barrier to mass adoption is the user interface, and that's Apple's strongest area.

1
1
PJI
Bronze badge

Re: "And it’s an area where nobody has figured it out yet."

>>which can obviously be completely be re-invented by tying both hardware and payment platform to Apple, robbing customers of choice and interoperability.

Hmm. "robbing". Your grasp of English is even worse than your grasp of reality: "Robbing" means stealing with the use of force or realistic threat of force. Apple gear is damned clever. But I had not realised it could apply physical force to make you use iTunes.

Somehow, such linguistic dexterity makes me doubt, even further, the validity of any opinion you may have.

0
2
Silver badge

Re: "And it’s an area where nobody has figured it out yet."

"Hmm. "robbing". Your grasp of English is even worse than your grasp of reality: "Robbing" means stealing with the use of force or realistic threat of force."

Wow, are you actually having a go at me for using language loosely and in an evocative rather than strictly factual manner, while obviously making a joke?

Really?

"Apple gear is damned clever."

'Clever' would infer intelligence or original thought. In the literal sense it is not 'clever', because it has neither, being a machine. Because you misused a word I too think that you are mentally ill equipped to participate in debate.

See: Annoying and enormously, stupidly petty, isn't it?

And make sure you aren't in a greenhouse prior to throwing stones.

0
1
Bronze badge
Facepalm

"So what's happened to the "reality distortion field" in these days of Peak Apple? Suddenly reality looks about as boring as we all knew it to be. So, if you don't mind waiting, we're off for a snooze until the fruity firm decide to do something interesting again. "

El Reg and the other media were the ones obsessing about the "reality distortion field". Good to see you finally caught up.

1
14

Superiority

'...exactly what sort of products was set to roll out...'

Ignoring the (presumably) deliberate misinterpretation of the quotation which does imply the release of impending new iGoodies rather than any old ones, the sense of moral^h^h^h^h^h grammatical superiority didn't last long.

E&OE

0
1

The Facts..........

• iPhone was released 5 years, 7 months, and 19 days after iPod.

• iPad was released 2 years, 9 months, and 5 days after iPhone.

• Tim Cook has been Apple CEO for 2 years, 8 months.

3
1
Silver badge

Re: The Facts..........

The iPod wasn't new or innovative, just better marketed and more expensive. No Apple Tech. Only rip of Dieter Rams Braun styling.

The iPhone had a more slick GUI (but not actually new HW, nor as fully featured) and was better marketed and succeeded well due to bundled data package, no innovation or Apple HW Technology, SW a repackaged OS X (which wasn't actually Apple innovation). More expensive than competitors.

The iPad was a larger iPhone. Zero innovaton. More expensive than comparable competition.

Apple TV isn't a TV. It's a media Streamer which really needs and iPad or iPhone to get best value out of it thus in reality £400 more than a Roku, which doesn't need a tablet or phone for full value. There is zero innovation in an Apple TV.

Apple based on profits vs sales has about x3 margin, thus are obviously overpriced.

They are a Product appearance Design & marketing House with a nice "in house" GUI on the iOS and OSX. They are not a Technology company or innovator. They buy in the HW expertise and little SW innovation since they bought in OS X from Steve Job's Next to replace insecure, inflexible creaking OS9. OSX is not very innovative being largely based on BSD.

Apple do what they do very well. But unlike Samsung have developed very little. The original Mac was a "fixup" of the under spec'd Lisa (which was a cheap clone of the Xerox Star, which I played with). The current Mac is largely an Intel design. The Apple II was "ready to go", only needing a monitor on top but only 40 columns and slow non-standard 100k floppy. I believed the hype and bought one. Terrible waste of money.

Apple have always relied on customer perception. Not on technological innovation. Maybe the Newton and Pippin were innovative.

Or the round puck mouse with one button (but stupid).

18
11
Anonymous Coward

Re: The Facts..........

To choose but one of the plethora of bullshit comments ... I choose this piece of shite.

"Apple based on profits vs sales has about x3 margin, thus are obviously overpriced."

I let it stand alone, in all its idiotic and illogical glory.

You might as well have written "I hate Apple" and have been done with it.

8
20

Re: The Facts..........

One thing about the iPod was very new. You put a CD into iTunes, it ripped into your library, and the moment your iPod was plugged in the music transferred to it. Compared to the abysmal way the Creative players et al handled getting music onto their devices at the time and that alone was worth paying the extra for.

As for the iPhone, you can't seriously argue that it wasn't a game changer. Google certainly thought so. They threw out their Blackberry-like Android phone GUI and completely reworked it after the iPhone was demoed. Android wouldn't be a patch on what it is now had the iPhone not been invented.

Apple aren't the only player in town by a long way, but credit where credit's due. They've moved the field forward where others simply haven't had the bottle.

10
13
Bronze badge

Re: The Facts..........

You must be an Apple fan as you deliberately disjointed the last two lines of your post to make Apple look better.

Do you think when Cook became CEO that they threw out their entire R&D department and started over?

It has been 4 years and 22 days since the iPad was available for purchase.

3
4

Re: The Facts..........

"Compared to the abysmal way the Creative players et al handled getting music onto their devices at the time"

I have, sitting in the cupboard behind me, an old Creative mp3 player. Still works, if I could be bothered to charge it up. Now, to get the mp3 files on it was incredibly tricky.

What I had to do was connect it to the PC, using some obscure thing known as a USB cable. I believe they are really expensive and difficult to obtain. Then, I had insert the CD into this thing called a CD Drive. Don't think they ever caught on. The really difficult bit was then clicking on one button in the Creative suite that ripped the CD to mp3 and instantly transferred them to the mp3 player.

Yep, bloody hard work it was.

Of course, I could also rip CDs using any number of applications, and simply drag n drop them onto the player. That concept is obviously far too complicated for a simple minded Apple owner to comprehend.

23
2
Silver badge

Re: The Facts..........

>The iPod wasn't new or innovative, just better marketed and more expensive. No Apple Tech. Only rip of Dieter Rams Braun styling.

Few PCs had USB 2.0 at the time of the iPod's release... the first model iPod was FireWire and Mac only. I was studying Product Design at the time, and the iPod was the first mp3 player that appeared to offer a marked improvement over our MD players, mainly due to its sheer capacity. That same capacity necessitated a different UI to those used in MD players... indeed the Sharp MD722 boasted a scroll wheel a couple of years before the iPod, but it was only used for text entry and cueing within a track - not track selection itself.

Solid state memory was so expensive that the first MP3 players started at 32 MB.

> Only rip of Dieter Rams Braun styling.

Dieter Braun was not a stylist, or even an Industrial Designer. He was a Product Designer or, as he prefers due to the common misconception that 'design' only covers appearance, 'Form Engineer'. His Principles of Design were there for all to read, but to actually implement them requires time and skill.

4
0

Page:

This topic is closed for new posts.