back to article Ex-Xbox gros fromage joins wireless speaker whizzkids Sonos

Microsoft’s chief Xbox product officer Marc Whitten has joined streaming Wi-Fi speaker biz Sonos as its chief product officer. A note on Xbox Wire said: “The Xbox team is sad to share today that Marc Whitten, Chief Product Officer (CPO) of Xbox, will be leaving the team to become Chief Product Officer of Sonos.” Whitten joined …

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Alternatively

Fired for disastrous XBone decisions and given time to scramble for a new job before it was announced.

Nadella's being subtly ruthless.

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Anonymous Coward

Jumping ship before it sinks

With the not so great launch of the xbone, seems like a good time to jump ship.

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Anonymous Coward

Mass Market Problems

Sonos needs somebody like this on board as they move away from being a niche product, available thru specialist resellers to a mass market product that you can pick up on Amazon or at any branch of Best Buy.

The recent launch of the Playbar was the first time Sonos has really let down customers. With only an optical audio connection to the TV supported, many buyers were left without the "home theater" surround sound they expected and the lack of DTS support left many in silence when watching blu-rays.

Despite votes from around 1500 customers, the 3rd most popular customer request, Sonos (after a decision that took almost a year) refused to pay the licensing fees for DTS and let its customers down. The door slammed shut on buyers and they didn't take it well.The outburst that followed forced Sonos to close the related thread on the ask.sonos.com site to prevent further discussion from customers.

Xbox is no stranger to letting customers down. It launched Xbox One with only DTS support and no Dolby Digital, the precise opposite to Playbar. And of course who could ever forget the 360 red ring of death?

Despite these failures, the Xbox brand get growing and people kept buying. In contrast, Playbar is currently on a special deal through resellers. It's very unusual to see a Sonos product discounted outside of the holidays...go figure.

Any plans to integrate Sonos and Xbox are pure speculation right now and years away from reality. Sonos don't even have a product with an hdmi connection right now and, until they do, none your suggestions are practical - right now connecting Playbar direct to your console isn't even supported.

Having somebody who knows how to manage future products seems to be just what Sonos needs right now.

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Re: Mass Market Problems

Sonos does seem to attract the fanbois a la Apple

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Devil

Now they need to recruit ...

... someone from Bose to be in charge of sound quality

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I guess he's minted with M$FT stock, this looks more like semi-retirement combining hobby with job.

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Anonymous Coward

GROS FROMAGE

Big Cheese?

Or

Stinky Cheese?

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Re: GROS FROMAGE

Casu marzu

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WTF?

Obvious?

We’re thinking the obvious thing first, which is direct Xbox sound output to Sonos.

Why is this "obvious"? Why do you think he'll make decisions that will favour a company he no longer works for?

He's on the pay-role of Sonos now - so I'd say the obvious thing would be him making decisions that benefit Sonos, not necessarily Microsoft.

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Re: Obvious?

Careful. That kind of logical thinking could get you barred from the fanboy gangs that roam the Reg's comment boards.

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Re: Obvious?

It's not as if ex MS executives appointed to companies in areas that MS might be interested in extending into have ever attempted to transform the company into an attractive target for a takeover by MS, is it?

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windows 8 app may be?

Sonos don't do windows 8 currently... so may be something will happen eventually now.

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