Let's not continue beating about the burning bush and ignoring the giant elephant in the room
Revenue is vanity, profit is sanity .... Loverofpies
Surely that is totally misleading, Loverofpies, and is more truthfully told as "Revenue is vanity, profit is insanity considering it be an arbitrary additional expense paid to a select few for absolutely nothing extra.
Indeed, such trumpeting of successful profits growth sends to all in the know the current secret state of real affairs in virtually controlled matters, and fantasy wealth generation schemes with a profits leaders are so yesterday man and just don't cut it with IT and Media any more.
Hell and Blue Streaking Thunder, haven't you heard of the new insane plan to bring down crazed administering operations system, ..... lose trillions in a systemic flash crash and profit with injections of free QE cash .....but if the same 0s and 1s remain to retain the bail out without a fundamental and radical and revolutionary change to modus operandi and vivendi, is the scene set for series of even deeper and more devastating systemic flash crashes where none of the old guard survive without entering into ruin and damnation and most likely too, spells in perdition and secure incarceration which might be if they be lucky/unlucky, prolonged protective custody in the care of that which delivers deflection and safety from every phorm and manner of harm.