One of the features of the Fujitsu Stylistic phone, a device targeted at the older French market and sold by Orange France, is its dedicated social network. The Raku-Raku phones Fujitsu sells in Japan have a similar feature, and the silver-haired beta testers of the er, francophone, will soon be using it to get friendly with …
More data for GCHQ to scrape into their vast pile of stolen material. If the silver surfers start doing flesh selfies, that'll give the beggars something to look at as well as all the nudey webcam footage they've been monitoring "to protect us".
Grandroid or Glandroid?
Title says it all, really.
AC because it is a terrible pun.
The other grey market
The most amazing aspect is that it's taking tech companies so long to realise that the over X's (where X is generally a number 20-30 years older than yer avrige pundit) are a very, very profitable market segment. Most of them have no mortgages to consume the majority of their income (admittedly: a fixed income / pension), no cash-sucking live-at-home children under their feet and manage to keep the clubbing/bingeing/adventure holidays and recreational drugs at a modest level.
So why are there so few techy toys for
us them? The biggest block seems to be the complete lack of understanding that trendy 20-something designers have for anyone with a grey hair followed swiftly by the skepticism and questioning that "oldies" have for electronic devices (along the lines of: "yes dear, but what does it actually DO for all that money?") and hand-in-hand with developers' inability to produce software and user interfaces that, simply, works - no fussing, no configuration, clear help & guidance, sensible defaults and no diagnoses.
Though if UK techies do "discover" this market, will June Whitfield have enough working hours in her day to appear in all the advertisements?
Re: The other grey market
There is senior oriented tech out there if you look for it but you have to look pretty hard.
Part of the issue is that while consumer segmentation types will happily have separate segments for 0-6, 7-11, 12-16, 17-24, 25-34 and so on they will segment 60+ as one big group (while telling you that 60 is the new 40) so you have a good 30 year span all lumped together.
Japan, which is much more respectful of seniors has lots of good senior tech, notably Raku-Raku a range of big button phones which goes from simple clamshells to the Fujitsu mentioned here.
Re: OS Version?
Followed by Grandroid Banana Fritter
- Analysis Oh no, Joe: WinPhone users already griping over 8.1 mega-update
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- Opportunity selfie: Martian winds have given the spunky ol' rover a spring cleaning
- OK, we get the message, Microsoft: Windows Defender splats 1000s of WinXP, Server 2k3 PCs
- Episode 4 BOFH: Oh DO tell us what you think. *CLICK*