In essence the NSA (as well as advertisers, other national intelligence services, and most of the free developed world) has simply piggybacked off the open internet for their own purposes (national security or bureaucratic preservation, in the case of the NSA). Some of this piggybacking produces good or even splendid results, sometimes it doesn't. But so far, I'd say the good side of the scoreboard is leading.
Condoning certain types of internet behavior and the methods used (i.e. perceived mass surveillance or targeted advertising), is a matter of individual choice and opinion. Hopefully the sum of these individual choices and opinions will eventually translate into good, rational societal behaviors. And the funny thing is, we can actually influence these behaviors in a variety of ways, because there is an open internet.
The best we can hope for from any government (this includes the US and the EU) is that they will practice as much restraint as possible. The natural inclination of the politician is to control, tax and supervise their electorates and push benefits toward the elites that keep them in power (and their own power bases).
Regarding the internet, we can individually and collectively encourage or discourage that sort of behavior by taking responsibility for our own actions and setting the example. Voting for people who understand the tech and the issues will also help.
I don't know about you, but I long for the day when most (if not all) local and national issues can be transparently voted for, debated and audited online and most of the overhead and waste foisted on us by obsolete, corrupt or entrenched power bases is finally slimmed down or made irrelevant. The last thing we need now is an internet that has fragmented along national or supra national lines. But how else can our elected (and unelected) representatives make themselves look useful if they don't make noise? Pork doesn't grow on trees, you know.
If you don't like being potentially snooped on, then encrypt your email, encrypt your browser traffic and think twice about everything else you broadcast into the open. Learn about and support privacy initiatives and guidelines.
If anything, we need less control over the internet, not more. And we can begin by taking control through our individual actions. Don't hope that some bureaucrats will come riding to the "rescue".