Mere days after Telstra was rumoured to be selling its Sensis directory division for “as much as $AU3 billion” the carrier has closed the deal for the fire-sale price of $AU450 million. The sale puts 70 per cent of Sensis in the hands of US private equity firm Platinum Equity – putting a total valuation on the division at around …
Not surprised at low price
Ever since Telstra started using Sensis, their online directories have been crap; unless you know the precise name of the company you are looking for, you have a snowball's chance in Hell of actually finding it. It has been so frustrating that I stopped using it and started using Google instead and simply added my city and/or suburb in the search terms. Faster and more accurate results.
In other words, a *generic* search engine is better at providing me details about local businesses than Telstra's Sensis (an engine which supposedly exists for that sole purpose).
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