back to article BlackBerry nabs 'The Sims' to head up crucial Services unit

The company-formerly-known-as-RIM has nabbed former SAP exec John Sims to head up its global enterprise services unit, the business it hopes will be at the centre of its turnaround. BlackBerry said that Sims would be joining the company in January, after leaving his position as president of SAP's mobile services business. After …

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da da da dum da da da dum

So now he's the Master....

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Jad

Re: da da da dum da da da dum

Glad I wasn't the only one who would have been much more interested if it had been http://en.wikipedia.org/wiki/John_Simm

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Anonymous Coward

The Sims3 "Save Blackberry" expansion pack

I just can't wait...!!!!! :-)

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WTF?

SAP + BB = Sucksess

When you need a fast, nimble turnaround of your company, you naturally think of SAP.

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Bronze badge
FAIL

Re: SAP + BB = Sucksess

Yep. The blind leading the blind.

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Anonymous Coward

Re: SAP + BB = Sucksess

More like the blind burying the dead...

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Anonymous Coward

Two of a kind

So Blackberry now have two people in charge who specialise in mobile services.

At least they have a plan with a product base and some distinct differentiation, which is an improvement on where they were a few months ago. Microsoft still hasn't really come up with a plan other than "two steps forward, one step back, only a bit faster".

Microsoft is more likely to succeed because they have a lot more cash they can use, but at least BlackBerry is trying.

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Anonymous Coward

Re: Two of a kind

"Microsoft still hasn't really come up with a plan other than "two steps forward, one step back, only a bit faster"."

Microsoft's current plan seems to be working - they are growing market share rapidly - over 12% in the UK now and ahead of Apple in several countries! Their OS is faster, more secure and more efficient than the competition, if not yet as fully featured. They are up to over 200,000 apps now too I read this week.

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Doesn't anyone else see the alliterative possibilities?

After major trim, ex-RIM nabs Sims to run its sans-SIM* services (PIM**, FIM***, OIM****, CIM*****), in a mim race, but with vim, against Tim & co.. Not a whim: RIM cash is lim., not brim. Sadly, it's like UIM****** on KIM-1, or moving to QIM*******, ex-RIM's prospects are dim, even grim.

* Personal Information Manager

** Subscriber Identification Module

*** Federated Identity Management

**** Online Identity Management

***** Customer Interaction Management

****** Universal Input Method

******* Quartier international de Montréal

Sorry to all; too much stim (caffeine) today.

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