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back to article Justin Bieber BEGGED for a $200k RIM JOB – and got REJECTED

Struggling mobe-makers Blackberry knocked back the chance to have pint-sized pop prince Justin Bieber as a brand ambassador at the peak of both RIM and Bieber's careers, claims a senior Blackberry staffer. The fresh-faced Canadian pop heartthrob asked for $200,000 and a fistful of free handsets to represent RIM, but the now- …

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Happy

Hahahahahahahahahahahahaha

(see title and repeat until it hurts too much)

That's the funniest thing I've read since Dabbs's toilet blackout story (that was very funny too!)

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"This kid might outlive RIM.” Everyone laughed

Don't think they're laughing much now.

Don't care for Bieber myself, but it does seem like a missed opportunity.

Of course, on the other hand they could have taken him up on his offer and been ridiculed anyway. I suspect that Blackberry was much too entrenched in corporate suit-land to take on such an ambassador. They probably thought it would taint their "professional" image.

Well, bankruptcy taints your image a lot more, doesn't it ?

Ah, hindsight.

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Re: "This kid might outlive RIM.” Everyone laughed

Not a missed opportunity at all, Bieber is a PR liability nightmare and an ignorant idiot. RIM are sensible for giving him the finger.

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JDX
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Re: "This kid might outlive RIM.” Everyone laughed

Not just an idiot but an ignorant idiot?

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Re: "This kid might outlive RIM.” Everyone laughed

"Not just an idiot but an ignorant idiot?"

Correct. He is ignorant of the fact that his village is missing him dearly.

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They should have got in One Direction.. and brought out a pre teen/early teen friendly mobe at the same time.. less tech and a free song download every month (courtesy of Rim) of the PAYG contract..

Might save them from their own direction

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One Direction

Yeh, downhill, rapidly.

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BB BB BB

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Anonymous Coward

Oooh!

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Anonymous Coward

What?

RIM didn't Beliebe in the tiny tantrum?

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Who?

Never heard of him.

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Flame

Re: Who?

I hadn't heard of Vincent Washington either

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Re: Who?

...or Alexandra Burke or whoever they ended up settling with as their 'Blackberry Ambassador'. No Ferrero Rochers for BB this XMAS.

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Sod Bieber

BB need to get the Z30 into EE's greasy hands, so I can buy one using our technology fund.

It's either that or bifocals, The gits!

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Anonymous Coward

Bieberry?

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Chavtastic

A chance for 3 companies to team up: an advert featuring bieberry in burberry with a blackberry.

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Re: Chavtastic

You sir, are a genius!

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FAIL

I wouldn't

I wouldn't let my company be associated with that little douchebag either...

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Anonymous Coward

Re: I wouldn't

New Blackberry Bieber edition, with built in spray can for those impromptu graffiti sessions.

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Angel

Re: I wouldn't

Yeah, you're probably in marketing. Or a manager of some sort.

Listen genius, it's not about what you think, it's about what the customer thinks.

The customer, you might have heard from him.

He's the guy who's money we're after. Well not you of course, you're egotripping. But us, the working people who try to keep your company afloat. By making money for the company. And we still realise where that money is coming from: the customer.

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Re: I wouldn't

"Listen genius, it's not about what you think, it's about what the customer thinks..."

" And we still realise where that money is coming from: the customer."

Well I guess it doesn't always take one to know one, because in this case the customer is 10 years from their own contract, so the customer is actually the customer's Mom & Dad. And Justin Beaver makes Dad want to puke.

But thanks for keeping all us dummies afloat, Mr. Sales Guy

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Happy

Re: I wouldn't

....won't someone PLEASE think of the engineers?

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RIM probably thought their sales chances we already low enough without the need to drive them even lower!

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One of many

The incident just shows how short sighted the top brass had become by then. One bad decision followed another. Organisations usually recover from one or two dumb decisions, but RIM made far too many of them, and continues to do so today. Somehow they must have thought that it was the name 'RIM' that was causing the slide in their fortunes, so they named it Blackberry. Instead of hopping onto another OS in time, they continued to waste time on their garbage. All this tells you something. It is the fact that when a company starts doing well, incompetent fools start populating the top echelon. The downfall begins but is masked by market growth. This growth eventually slows and a tipping point is reached. And once the fall begins... rescue becomes almost impossible. Not a very different story to Nokia, a giant of around the same time.

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Nokia

I'd say that Nokia is a special case. They were in the peak-but-starting-to-fall phase and had the hindsight to know they needed to choose a new CEO and change their direction if they wanted to avoid crashing. Unfortunately the CEO they chose pushed the yoke straight down and sent 'em faster down to the ground!

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Re: Nokia

Nokia are not a special case at all, very similar situation to BB and Ericcson. These phones became popular for a reason; excellent design, reliability, etc etc. Then the shareholders / owners get greedy and so start to hire management consultants to tell them how to mushroom as major Corporates. Once they do that they lose the essence and some people of what they were originally. This can be fatal, it's like the butterfly effect, one small change can create a massive unseen impact. No need to continually grow and expand, why not just have a medium size business which keeps on being profitable but not necessarily growing too much, or even at all, can just tick over very nicely thank you.

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jai
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"Justin Bieber! Nobody f%$king neeeeeeds yaaaa...."

Any listeners of the Hollywood Babble-On podcast here?

Every week for months now they've had some story about how the Beiber is increasingly tarnishing his previous "cute kid from Canada" image.

While RIM's fortunes have taken a turn for the worse and the comment “This kid might outlive RIM” may yet prove valid, there's a good chance that having used him as their marketing campaign would have accelerated the company's downfall.

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Anonymous Coward

Re: "Justin Bieber! Nobody f%$king neeeeeeds yaaaa...."..."You're just a little..."

Love Hollywood Babble-On, don't love Bieber!

Garmy Strong!!!

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Re: "Justin Bieber! Nobody f%$king neeeeeeds yaaaa...."

tarnishing his previous "cute kid from Canada" image.

Well, I'm sure at some point artists don't really want to be seen with kids any more...in both meanings.

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Crystal Ball much?

"Despite its CEO's recent claim that "reports of our death are greatly exaggerated," Blackberry posted a loss of almost $1bn in Q2 2014." Can I place bets on this figure? I'd love to know the future of the financial markets.

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Blackberry had to have already been in decline if Beiber was already popular when this happened. The kid hasn't been around the red carpets all that long and the beginning of the end for BB was 7 years ago.

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Am I the only one...

that read 'Pop Prince' as Pop Ponce?' (which I think is a far better description for Justine

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Devil

What phone does the bieblier one use now?

I want to make sure i am using a competitors phone.

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JDX
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"Give me $200,000 and 20 devices"

Why on earth would you want 20 devices rather than the money to buy them?

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Anonymous Coward

"Bieber's days in the limelight were numbered"

Aren't they?

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Anonymous Coward

I think not even Beiber could rescue our yoof from being borged by iPhone!

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Anonymous Coward

Aligning with Bieber would have been a good move until about a year ago..

..until the prick got all 'Lindsay Lohan / Kerry Katona' on everyone and started behaving like the self-indulgent, self-obsessed, highly offensive twat he really is. At this point they became a PR liability rather than an asset to the brand.

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Re: Aligning with Bieber would have been a good move until about a year ago..

Your right, his pr firm needs to take him down to the woodshed and then say to his remain fans that he is now living on a large farm with lots of space where he can run and play all day... of course if they did this before start his career it would of saved a lot of trouble.

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Paris Hilton

Re: Aligning with Bieber would have been a good move until about a year ago..

Trouble? I don’t see any trouble. I see the little twerp getting free publicity all the time. Acting like a jerk or prima donna (sp?) or hard ass seems to get too many people’s names all over the news/internet for FREE. Most of these idiots don’t produce anything except hot air. Maybe that is the new free marketing avenue that the marketing departments are flinging now...

Paris is in the same league...

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Anonymous Coward

They got this one right

Bieber is a joke and just a marjeting freak show. His days are numbered so Crackberry got this one right.

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Re: They got this one right

So instead they have hired Burt Bacharach to promote themselves as a stable reliable corporate platform

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Made a good choice...

They made the right choice! They would have folded much quicker with him involved.

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CBN

They posted a loss in 2014? No they didn't...

I'm sorry, but I don't know which timeline you tried, but I've just come back from the future and, by Q2 2014 there was/will be no loss. BB goes/went bankrupt in Q1 2014. There was/will be rumours that they tried to save the company through some dodgy software demanding 2 Bitcoins...

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So...

Not only could RIM have crashed and burned but they could have had a terrible soundtrack to do it too?

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Re: So...

Not only that, but their associated ad campaign would have gotten the tweenies parents up in arms, as it would have shown the twat rubbing a Blackberry up against what is allegedly his genitalia whilst sing "Oh Berry Baby"

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To be fair...

...if they'd accepted, then it would have deterred anybody who wasn't a pre-pubescent girl with an IQ in double figures from using a BlackBerry. So it may not have been such a bad decision after all.

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Re: To be fair...

Yes because corporate CTOs and the NSA looking for a mobile platform secure enough for, say, the president of the united states are mostly swayed by which teeny-bopper also uses them?

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No, no, no...and...no

Wrong direction entirely. Bieber for Blackberry? No...just no.

Blackberry should have ignored the hype and hyperbole and marketed itself solely and wholly as a business communication tool...and continued to upgrade and improve its infrastructure, security and management tools.

End of story.

They should NOT have tried to compete in the popular handheld market where CRapps and games and being able to watch movies on your phone were of paramount importance.

If they'd stuck with their core brands and message they would have been fine, and I'd still be using one at work.

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Not sure I'd want my company associated with Bieber.

He's pretty much only known for scandals now. Pissing in public, insulting rape victims, doing drugs, being filmed in bed by a Brazilian hooker...

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