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back to article Apple sends in the bulldozers as Fruit Loop construction begins

Contractors working for Apple have begun pulling down buildings in preparation for the construction of the fruity firm's mammoth new HQ. The Apple Campus II, which we've dubbed The Fruit Loop, is a huge new building which will dock right in the centre of Cupertino City. Pictures of the work have been circulating on Apple blogs …

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A Canteen?

I should hope it contains more than one.

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jai
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Re: A Canteen?

"I will have the penne al'arrabiata."

www.youtube.com/watch?v=Sv5iEK-IEzw

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Happy

Re: A Canteen?

I should hope it contains more than one.

No. That's how they save on the costs of gym equipment. Going to get lunch (and then back to your desk) should burn more calories than you actually receive from consuming the food...

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Anonymous Coward

Re: A Canteen?

They are building a 100,000 square foot gym as part of the facilities, don't think they have an interest in saving money on gym equipment!

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Anonymous Coward

Re: A Canteen?

One Canteen and one wet tray.

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Trollface

Re: A Canteen?

"I should hope it contains more than one."

There will be coffee bars, so Apple can employ baristas. And so the circle becomes complete.

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Anonymous Coward

Will Apple still be around to see it's completion?

As they are surely next to go the way of the once mighty Blackberry.

(At least Microsoft have other product lines to prop up the dead Windows Phone).

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Re: Will Apple still be around to see it's completion?

Probably. While they are losing market share, I don't think they are losing market volume.

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Re: Will Apple still be around to see it's completion?

http://www.comscore.com/Insights/Press_Releases/2013/12/comScore_Reports_October_2013_US_Smartphone_Subscriber_Market_Share

but more to the point:

http://www.forbes.com/sites/tonybradley/2013/10/29/apple-can-ignore-android-market-share-stats-all-the-way-to-the-bank/

You can bank on Apple's being around then; Wall Street certainly is.

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Re: Will Apple still be around to see it's completion?

Silly coward,

(At least Microsoft have other product lines to prop up the dead Windows Phone). One needs a successful product line not based on the drug business. Did you know that smoking has dropped by more than 50% since 1995. Guess what, so has Windows dominance. Some may still use it because of necessity but most that have an option avoid it.

Microsoft Windows - the 'new' tabacco!

MS only has 1 hope. Ditch trying to rule the world and settle for a percentage of the profits.

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Anonymous Coward

Re: Will Apple still be around to see it's completion?

Market share has gone down because the market has grown so substantially as now almost every phone is technically a smartphone. Apple are selling more phones than ever and building a long term business of loyal customers and making money on the phone and all the media / apps.

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Trollface

Its construction will be revolutionary...

...no mortar or cement but lots and lots of adhesives, thus creating a synergy between the building and their product range.

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Re: Its construction will be revolutionary...

...because competitors use lime and clay to hold theirs together? Noted.

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Re: Its construction will be revolutionary...

Unfortunately, it will be impossible to repair

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Go

Re: Its construction will be revolutionary...

Careful Darryl, the fanbois are stirring! Don't let them know i've just given you an upvote.

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Re: Its construction will be revolutionary...

But it will be filled with components manufactured and imported from China.

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Gimp

Re: Its construction will be revolutionary...

"Unfortunately, it will be impossible to repair"

It is an Apple Product, it will not need repair

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That ol' Devil called Green eyed monster again...

Bitchy bitchy, whine, whine...

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Re: That ol' Devil called Green eyed monster again...

Not ENVY but....PITH....i'm very PITHY....in fact i'm full of PITH and should be taken with a pinch of Salt, but in the meantime have an upvote.

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Re: That ol' Devil called Green eyed monster again...

My deepest sympithys.

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Happy

Re: That ol' Devil called Green eyed monster again...

Now you're getting it!.....have an upvote.

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Design Ripped off..

..from GCHQ by any chance?

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Anonymous Coward

Re: Design Ripped off..

Ssssshhhhh! Don't mention that... GCHQ will put two and two together and see the 'design patent' case coming.

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Anonymous Coward

Re: Design Ripped off..

I think you will find that GCHQ pre-emptively ripped of poor Apple's magnificent design, compromising its public image as a true innovator (TM). Under TPP, the UK taxpayer will have to pay our 100 beeellion dollars in compensation.

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Not in Cupertino City Centre

"is a huge new building which will dock right in the centre of Cupertino City."

The site is nowhere near Cupertino City Centre (Center for the 'mercans). It is actually about 1.5 miles NE of the city centre. Not that Cupertino city centre has much going for it. Symantec is about the only tech company that can claim to be in the city centre.

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Trollface

A GLASS AND STEEL RING-PIECE...

...one wonders what will flow out from it....

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Re: A GLASS AND STEEL RING-PIECE...

Thats why the term "Fruit Loop" is inappropriate. iSphincter suits it nicely, especially with all of the shite patents (dont get me started on the "magical" adverts) that come flowing out of Apple these days.

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Anonymous Coward

That's no HQ

That's a space station!

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Re: That's no HQ

"That's a space station!"

Hence it "will dock right in the centre of Cupertino City"

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