back to article Android in FOUR out of 5 new smartphones. How d'ya like dem Apples?

The latest numbers from analyst house IDC on global smartphone sales during the third quarter of the year make good reading for Google and Microsoft – but it appears that Blackberry is dead in the water. Of the 211.6 million smartmobes sold in the quarter, Android took 81 per cent of the market, ahead of Apple at 12.1 per cent. …

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Anonymous Coward

I'm glad for NSA

:-)

-- Guy Fawkes

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Anonymous Coward

Re: I'm glad for NSA

Thanks for your support ˙ ͜ʟ˙

­– NSA

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Re: I'm glad for NSA

*like*

- GCHQ

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It's more painful to Microsoft than Apple I think as Apple does not aim to anything other than the premium market.

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Anonymous Coward

Well Microsoft makes a lot of money off Android from licensing so they may not have market share but they get the dollars.

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@bitten - "It's more painful to Microsoft than Apple I think as Apple does not aim to anything other than the premium market."

=========================

If the market grows 39%, and Apple's sales only grew 25%, then Apple is the one that has the problem. Windows phone sales grew over 150% - about 4X the rate of market growth. Much of Windows' growth, I would guess, was at the expense of Apple.

We were reading these exact same headlines about Blackberry 3 years ago. Proprietary, locked-in hardware plus proprietary, locked-in software in a declining slice of the market. Bad, bad news for Tim Cook.

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Silver badge

BlackBerry's problem was that it wanted to ship a modern OS in a touchscreen mobile. It didn't have the technology ready. So it threw away its existing customers in order to spend a few years developing a me too product.

Apple's problems are entirely distinct. It's comfortable servicing one segment of the market and that segment isn't growing much any more. It seems vaguely interested in other segments (per the 5C) but doesn't really seem to have much enthusiasm in pursuing them.

The two are in very different positions. It's likely that what happens to them from now on will be very different.

See also: what Windows did to Commodore and Atari versus what Windows did to Apple.

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> Windows phone sales grew over 150% - about 4X the rate of market growth.

Article: 'Windows Phone handsets saw sales grow 156 per cent,'

IDC: ""Windows Phone handsets saw sales grow 156 per cent, ... with 9.5 million units during the period."""

They only did 3.7 million in Q32012. That was a particular low point because of the deadening of WP7 and the unavailability of WP8. In the previous quarter they sold 5.4 million.

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I think Apple must have given up on the premium market judging by the vast number of problems they have currently with most of their products ! Just on quality and reliability they cannot catch up now, let alone the features and innovation side of things.

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Microsoft market share not growing?

A couple of years ago, the Windows Mobile + Windows Phone marketshare was 3.6%. Now the Windows Mobile marketshare has died, and Microsoft still only has the same marketshare as before. So the growth of Windows Phone has been at the expense of Windows Mobile.

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Premium Market?

They are holding fast to premium pricing though.

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Anonymous Coward

"It's more painful to Microsoft than Apple "

Microsoft's market share grew over 150% in the last year and is accelerating - approaching 12% market share in the UK and EU top 5 for instance. I would think they are fairly happy with that....

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Thumb Up

Re: Microsoft market share not growing?

fishman said: "So the growth of Windows Phone has been at the expense of Windows Mobile."

Exactly right. And at the expense of BlackBerry. Have you ever met anyone who would even contemplate giving up their iPhone for a WinPhone?? It is to laugh.

As far as that 150% growth... that's mathematically inevitable for any product that's starting from scratch. (Growth from zero market share to 0.01% is literally infinite, but completely meaningless) In reality, Microsoft is spending billions to subsidize its meager 3.6%, while Apple is making a juicy profit off its 12.1%. The two are much further apart than the high-level statistics suggest.

Microsoft's mistake was even thinking about competing with Apple, when Google is the big, fat target. And the one taking business that should have been Microsoft's, based on qualities like (relative) openness and friendliness with third-party hardware OEMs. If Microsoft had smoothly evolved Windows Mobile, perhaps making it play nicer with Windows proper, today it would BE Android.

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JDX
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Easy fix for Apple

Packaging their kit in a slightly bigger handset is not really a technological problem, if the market shows this form factor is desirable they can trot one out easily. Even with literally no new features, the 5S would be a big competitor in that market.

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Silver badge

Re: Easy fix for Apple

Technically easy, yes. Except that it defines Apple as a follower. Already happened with the iPad mini. Apple buyers value the exclusivity, the innovation, the early adopter ideal just as much as the faux exclusivity of paying more than they need to for something. Much more of the "me too" offers and it'll be rather difficult to justify those fat margins, wouldn't you agree?

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Re: Easy fix for Apple

"and it'll be rather difficult to justify those fat margins, wouldn't you agree?"

The fat margins produce the high prices which give the exclusivity.

Often times price is the only distinguishing feature of "luxury" goods.

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Re: Easy fix for Apple

Marketing 1A:

Luxury goods are a product of appealing to a select, tightly segmented elite clientele to start with. This clientele usually pays more for perceived quality, design and service. Then once you have a reputation for exclusivity and being fashion-forward, then you can cut the price SOMEWHAT and appeal to the upper portion of the mass market.

And no, I am not a huge fan of Apple's current mobile phone marketing. They are pushing themselves too far into an exclusive demographic.

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Apple Phablet

I wish they would make a Big MacPhone, I'd buy one. I can't see the small writings so good no more.

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Re: Easy fix for Apple

Actually it would be. When the WP8 Phablets are released Apple will have the lowest maximum screen resolution of the three top smartphone OS's and on a larger screen that is going to tell.

If you go back to the move from 4S to 5 there were teething problems with apps changing the screen ratio, a lot of apps had to be updated so that they didn't look stretched or have black borders.

Then there's the iPad issue. If the iPad mini (non-retina) is only and inch bigger and sports the same resolution are users expected to buy the iPad ir iPhone app? iPad apps are generally more expensive because of the higher resolution, that distinction will be lost on a Phablet.

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Re: Easy fix for Apple

Starting to make phones surely made them a follower from the get go?

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Bronze badge

Re: Easy fix for Apple

'Often times price is the only distinguishing feature of "luxury" goods.'

That and a prominent name or logo.

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That and a prominent name or logo...

and great quality and ease-of use

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Mushroom

FFS can we please speak English

"from the get go?"

From the start.

For fucks sake, it's not difficult is it?

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Stop

Re: That and a prominent name or logo...

"ease-of use"

Like four finger tap, twist, slide down and hold? Gimme a break.

I stick with the menu and back buttons.

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Re: FFS can we please speak English

Apparently harder than you would have liked:

For fuck's sake, it's not difficult is it?

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Coat

Re: Easy fix for Apple

don't forget rounded corners. If you want rounded corners there's only one place to go. supposedly.

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Re: That and a prominent name or logo...

That's why phones with that OS have 81% of the market.

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Anonymous Coward

Re: FFS can we please speak English

"from the get go?"

From the start.

For fucks sake, it's not difficult is it?

======

Sieg heil, grammar Nazi ahoy!

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Zot
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Re: FFS can we please speak English

Ha! And you have no problem with "how d'ya like dem apples"? Are we suppose to say that in an accent?

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Re: Easy fix for Apple

"don't forget rounded corners. If you want rounded corners there's only one place to go. supposedly."

Rubbish. I got rounded corners when I bought an Asus TF201 Prime. It's an amazing tablet, an example of a manufacturer rushing to copy Apple instead of saying yah-boo, screw you. So the Prime has rounded corners and BEVELLED EDGES and it's light, too, thus satisfying all the 3-stone weaklings who wrote such glowing reviews of that tablet on its release. without actiually identifying any of its obvious flaws.

The combination of rounded corners and bevelled edges and lightness means -- but of course -- that no HDMI connectionm will stay in its socket; the microSD card misses its seat and is chewed up by the tablet; the screen works loose; and, er, on top of all that, the sodding thing is hopeless with wifi and even worse with GPS. And it freezes and crashes with increasing regularity as time goes by.

"Rounded corners" indeed. They just killed off an entire brand thanks to Asus's pathetic rush to turn its pioneering TF101 Transfrormer into a shoddy shabby Apple me-too. How nice it would be, as a customer, to be able to walk into the marketing department of an outfit like Asus and say: "You're all fvckin' fired!"

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Re: Easy fix for Apple

Apple? Innovation? Hahaha

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Re: That and a prominent name or logo...

Ease of use, that's very important for a iTard

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Anonymous Coward

Comparing 'Walled Gardens'

at the moment and given Google's latest moves with data slurping and ads everywhere, one has to start to wonder if the infamous Apple Walled Garden might be the lesser of two evils.

This may not last though.

But you have to consider it but not that it matters to me either way as I don't use a smartphone.

Sadly for an awful lot of people the Google slurping etc matters not one little bit. Sad but true.

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Re: Comparing 'Walled Gardens'

"Sadly for an awful lot of people the Google slurping etc matters not one little bit. Sad but true"

I don't mind terribly much if Google "slurps" my data. It's not like MS and Apple haven't been doing it for years, and if it means the inevitable ads are more relevant to me, and I can ignore them like I do the irrelevant ads, where's the harm?

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Re: Comparing 'Walled Gardens'

Google mines emails and text documents for business opportunities. This is order of magnitude more intrusive to what other companies are doing.

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Bronze badge

Re: Comparing 'Walled Gardens'

Most of Google's slurping can be avoided by disabling Chrome, Maps, and Network Location Services. Alternatives are easy to come by. On the other hand, Apple is just getting their data slurping started and their mechanisms allow for no workaround.

Both are invasive. If you do nothing, iOS will probably spy on you less. If you work at it, Android will spy less. I'm not sure about Windows - I haven't even seen one yet.

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Pinch of salt

Usual Windows cheerleading from IDC. Best wait for more reliable real sales figures.

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Re: Pinch of salt

Also, the 211M units of smartphones sold figure replicates multiple authors' errors on this subject - probably pasted from an errant press release in email. The actual figure for total smartphones shipped in the IDC report is 261M units. The 211M units figure is just the Android portion.

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Anonymous Coward

Re: Pinch of salt

"Usual Windows cheerleading from IDC. Best wait for more reliable real sales figures."

Such as the November figures from Kantar?

http://www.kantarworldpanel.com/global/News/Nokia-and-Windows-global-momentum-continues

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Humanity is going in the right direction.

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Anonymous Coward

Over it, stop the click baiting!

Though there is one interesting fact left out of the story. I believe that Apple still collects around half of the PROFIT in the smartphone market. Apple does not seem interested in quantity sold as much as profit earned. Samsung gets the other half of the profit. Samsung clearly believes in quantity sold to get the job done. Looks like all the other Android makers are pretty much getting killed.

Another thought; Microsoft is cleaning up with $10 or so earned on most every Android phone sold! May be the reason Samsung is pushing its Tizen OS, especially on lower cost devices for the "emerging" markets. Would be pretty funny if the company that really make Android go switched to another OS for most of its phones.

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Re: Over it, stop the click baiting!

You can get a Samsung Galaxy Y on pay as you go from Carphone Warehouse for £30. That runs Android. I've no idea how well it does it, but at that price point, they are competing with dumb phones as well as feature phones.

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Re: Over it, stop the click baiting!

Its shit. My wife had one as her first touchscreen phone and hated it, she went back to her Blackberry within the month. It was slow, the screen was awful and didn't feel "right" in the hand.

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Re: Over it, stop the click baiting!

@AC 21:07 - " Apple does not seem interested in quantity sold as much as profit earned."

That's what we were all saying about Blackberry 3 years ago. The market share might decline, but the profits will keep rolling in because everyone "needs" their phones.

Yeah, that really worked out well.

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Anonymous Coward

Re: Over it, stop the click baiting!

Yes you can indeed. Doesn't run apps well and is generally slow. But it's a 'smart' phone by the modern definition.

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Re: Over it, stop the click baiting!

Blackberry were a 'one trick pony'. Apple aren't.

Big difference.

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Anonymous Coward

Re: Over it, stop the click baiting!

Not a bad little phone at all.

Sometimes need to reseat the SD card however.

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I wish we were given reasonably accurate numbers and separation of "types". It seems to me that there is a subset of "smartphones" that actually live between what is a proper smartphone and what is classified as a feature phone.

For example, if you take the Nokia S60 in its base design, it by no means matches the level of a HTC-One. The question is if you change out the OS for Android, does the OS itself qualify a phone to be a "smartphone" or are there other characteristics to be considered. I believe this is a long time debate that has never been answered and really should be answered to give proper weighting to the values that are given in the market.

Unfortunately the post-pc era (or the world of mobile computing if you prefer) is bleeding so many lines of distinction that simplified numbers are no longer meaningful.

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Trollface

You mean it's not a real smartphone platform unless you can download apps that display an incomprehensible list of things called wakelocks so you can randomly uninstall other apps to try and fix battery drain?

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Smartphone definition

Perhaps be better if we only included the phones where someone bothers to install something rather than just using the bundled apps? Smartphone with just the default stuff is no different from a feature phone.

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