It's a 'celebrity' endorsement, let's be open about that and not dress it up as something which is, in my opinion, an insult to *actual* product engineers and industrial designers.
And no, I'm not one.
It's the worst kind of sycophantic fawning to prescribe titles that imply vast skillsets to those that haven't earnt them. The worse thing is that the receivers of these titles are sometimes deluded enough to consider themselves worthy of the moniker.
Next - Jason Statham to join Findus as Primary Crispy Pancake Nutritional Research and Satisfaction Tsar.
'I like mine really hot', said Jason in a statement earlier today. 'So hot that you think it's going to sting you but the cheese cools in time and it doesn't happen. It really makes me feel alive and I look forward to working with Findus on re-formulating the cheese emulsion base to take it to entirely new levels'.