'"The one most-requested feature to add to iPad mini is a beautiful Retina display," Apple marketing man Phil Schiller told his product-rollout audience in San Francisco on Tuesday, "and that's what we're going to do today."'
Meanwhile, the rest of the industry decides to stick with tradition and continue to incorporate incremental improvements without making up kiddie-talk names for them.
Come on Apple. Where's the handsome Bob CPU and the glamorous Mary battery? And the cuddley Mickey mouse?