This morning's Post arrived with an envelope from the American Association of Retired Persons (AARP), presumably a sign-up form, stuffed in with the ads. I couldn't help wonder whether this reflected Bezos's take on the newspaper's demographics generally, or whether they've already revved up their microtargeting.
The NY Times (I think it was) quoted an industry analyst on rich folks buying papers: I can only assume that they have large fortunes they wish to turn into small ones. This is not an uncommon pattern in US journalism. Eugene Meyer, the grandfather of Donald Graham, made a lot of money in banking before he bought the Washington Post. William Randolph Hearst had a lot of mining money.