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back to article HP promises software-defined networking 'ecosystem' and app store

HP has nailed its colours to the mast of the good ship software-defined networking (SDN), today outlining plans to create a multi-vendor ecosystem and an app store. Morten Illum, HP's AsiaPac and Japan veep and general manager for networking, explained HP's plans to The Reg by offering up an example of a user firing up a video …

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Bronze badge

IN any one?

This does read like a modern/updated proprietary take on the Intelligent Network (IN) that the telco's were working on the 1980's. I wonder how people will take this as the Lync example shows this requires traffic prioritisation, which outside of private networks is likely to be a value added ie. priced, service.

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Anonymous Coward

with their track record

one wonders if this will last given the 180s of the past.

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Silver badge

Re: with their track record

"one wonders if this will last given the 180s of the past."

Indeed. You can only snigger when you imagine the HP board talking about the vast opportunities that having a proprietary app store will offer. BCG will have brought along some pretty Ivy League graduates with huge, well manicured Powerpoint presentations, listing the vast value and remarkable growth value that Google Play and the Apple app store have created. The execs themselves will be so out of touch that they've never even heard of the tumbleweed strewn wasteland of Ovi, or the customer-free app stores that many mobile networks tried to launch. And because they don't understand anything, they'll have overlooked that the vast, vast majority of app store revenues are from consumers, and their plan is for a B2B app store.

Way to go boys and girls. Everything you've touched has turned to ordure, and you reckon that yet another diversification will turn the business round? Perhaps PWC could do a survey of "the world's 500 most wildly optimistic companies", and then at least HP would come top in something.

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