Just a drop in the ocean
It's a start, but they really are up against an ocean of these practices.
There is no lack of poor people looking to make some money from home and more than willing to take 1p a word for writing something. No lack of business owners looking to get ahead even it means breaking the law.
And no lack of sleazy bastards offering both.
I've personally seen it all.
SEO, as generally practiced, is the biggest scam ever perpetuated.