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back to article One of last few iPhone 5Ss STOLEN from within MASSIVE POLICE CORDON at Apple Store

A man's new iPhone 5S was stolen in Apple's flagship London store just seconds after he bought it this morning. Despite more than a dozen cops turning up at the packed Regent Street shop - where the latest mobe went on sale today at 0800 BST - an enterprising pickpocket managed to swipe the gear. The Register understands the …

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Anonymous Coward

Pocket picked twice

First by Apple

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Anonymous Coward

Re: Pocket picked twice

You'd think there would be a way to lock the serial numbers.

After all, the phone S/N is on the bill (hence proof of payment), so the buyer should have been able to log the phone as stolen and get Apple to flag that it has tried to authenticate and maybe identify the associated iTunes account. Such a measure will render phone thefts useless, and I know the Apple store has a record that ties the credit card to the specific phone.

FFS, if the US has such deficient privacy laws, could we at least have some *positive* use of that?

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Planning

I love the way they already had the signs printed and waiting

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Re: Planning

Which makes me think its deliberate so they can create free headlines about shops selling out.

When the raspberry pi sold out they massively underestimated and it destroyed websites. You can tell by what happened - its genuine.

But like you say to pre-print signs smacks of marketing hype and artificial low stock. Apple are one of the richest companies in the world in pretty sure that after 5 years of doing this and probably the some of the best analytics of their customers they know exactly much how many they need for customers (and how many they needed to MAKE SURE they sell out everywhere :-) )

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Re: Planning

I love the way they already had the signs printed and waiting

Indeed, plus the way they say they're sold out "today" when their next shipment will be in October (according to the article anyway).

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Boffin

Re: Planning

"Which makes me think its deliberate so they can create free headlines about shops selling out."

1) You'd think they would have done that for the 5C if that were the case ("ooh, look how popular this one is too").

2) Stock control and supply chain management says that you shouldn't operate to try and fulfil demand on day 1. To do so would be to start stockpiling models for ages, and tying up capital in your warehouses. Say they can sell 100,000 on day 1, and can make 1,000 per day (all made up figures). They would have had to start producing them over 3 months ago and stockpile them all as the levels get gradually larger. Stock in a warehouse is an utter waste of capital. Using those figures along and averaging the value to be around £600, they'd have £60m tied up in a warehouse, doing nothing but waiting for launch day.

In reality the figures will be much higher.

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Re: Planning

<quote>Indeed, plus the way they say they're sold out "today" when their next shipment will be in October (according to the article anyway).</quote>

No, the article says that orders placed online will be shipped in October. About 2am the online store was saying 7-10 days, and it's now slipped to "October", so there is (at least one) earlier batch that is already fully claimed for online sales, but presumably the physical stores will operate on a first come, first serve basis and they'll get some allocation from the earlier batch(es).

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Re: yyhey'd have £60m tied up in a warehouse, doing nothing but waiting for launch day

As opposed to billions lying in off shore accounts doing nothing but waiting for a tax amnesty.

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Re: Planning

I'd imagine they DID do that for the 5C as well, but they grossly overestimated how many would want to buy a cheaper, uglier version of last year's model.

Now the "Sorry, we're sold out of iPhone 5C models" signs that they had printed up will never see the light of day.

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Re: Planning

"1) You'd think they would have done that for the 5C if that were the case ("ooh, look how popular this one is too")."

Not really. I should imagine they have teams of people reading the tech reviews/ previews/ popular blogs and, realizing world + dog (even hardened fanbios) think a poorer quality but only slightly cheaper iShiny is a shit idea, instead focused all their attention on the expensive iShiny.

"Starving the market" is an old trick, and is one Apple has successfully employed every year since 2008. How many more years they can get away with it remains to be seen, however.

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Re: Planning

I don't know who's sadder: the people who queued for > 5mins or Apple for having those signs ready-made.

Either way: SAD BASTARDS.

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Re: Planning

Me,too. Now,can anyone read the tiny print at bottom left?

Wouldn't be a datecode, would it?

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FAIL

Re: yyhey'd have £60m tied up in a warehouse, doing nothing but waiting for launch day

As opposed to billions lying in off shore accounts doing nothing but waiting for a tax amnesty.

You really need to know the basic fact that that money is not "lying there". It's being used. Maybe to finance your job. It's just that someone has a claim on it.

And as long as the tax part hasn't been hoovered away, it's probably being used to produce stuff people want as opposed to stuff bureaucrats imagine people want (less the skim-off for bureaucrats' paycheck, of course)

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Re: Planning

'1) You'd think they would have done that for the 5C if that were the case ("ooh, look how popular this one is too").

Not really. This gives them absolute 'excuse' on the next wave to declare 'our customers have shown us that they really prefer quality and high value products' and then they'll jack up the price on the next 'premium' phone and accessories by £100.

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Anonymous Coward

Re: Planning

The false scarcity all helps reinforce the brand value in the eyes of the True Believers.

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Wanted: Thieves with good eyesight

" thieves are on the lookout for the distinctive new mobes"

They'll need good eyesight, as these look like any other smartphone of the day.

I suppose the most worried will be Lumia owners, whose garish plastic babies were previously theft proof, but may now be swiped in a tragic case of mistaken identity that all concerned will rue.

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Re: Wanted: Thieves with good eyesight

@Ledswinger: "They'll need good eyesight, as these look like any other smartphone of the day."

No, they look just like any other iPhone 5 of the day. (Minus the gold one, but toss it in the the usual phone case and you won't know).

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Happy

@Ledswinger - Re: I suppose the most worried will be Lumia owners

Nah, didn't you read the article? Nobody wants a 5C

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Re: Wanted: Thieves with good eyesight @Ledswinger

I would of thought MS and Nokia would be worried, I'm sure Apple will have been up to it's usual and will now commence legal proceedings against them for producing phones that could be confused with the 5C...

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Thumb Up

Re: Wanted: Thieves with good eyesight

Reminds me of our Lada - no one ever twoc(k)ed a Lada!

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lovely...

So our Police are there to protect customer in Apple stores now?

Sure, it's a crime and all - but drafting in cops to cover a PRODUCT LAUNCH ???

Surely this doesn't happen....

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Anonymous Coward

Re: lovely...

Apple should be charged for the cops time!

I thought when police are required for crowd control etc at events the event had to pay for the police.. surely this is no different?

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Re: lovely...

It's common for police to be drafted in to cover openings of Ikea stores and suchlike, so I expect iPhone launches are no different. The company concerned does normally pay for the privilege, I believe.

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Anonymous Coward

Clearly

we're over austerity then

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Anonymous Coward

Re: Clearly

I'm pretty confident we never were "all in it together".

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Re: Clearly

just goes to show that nicking the slogan from a bureaucratic dystopian government works. Even though said government had problems with Buttle and Tuttle.

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Headmaster

Re: Clearly

we're over austerity then

Remind me again when austerity occurred except in left-wingers' and NYT columnists' sloganeering?

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Re: Clearly

Remind me again where austerity didn’t occur except in the back pockets of the people who caused it?

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Re: Clearly

Plus one from me. I've not had to cut back on anything. But then I wasn't living on tick in 2008 either. Money comes to money. LOL

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The iPhone 5C would have been a sellout success

...if it were £300 cheaper.

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Megaphone

Re: The iPhone 5C would have been a sellout success

Or alternatively in Apple pitched the 5C in such way as to make the fruity fanbois think: "Oh my gawd, I don't wanna be stuck with a 5C, I GOTTA have a 5S to be a successful & stylish thinkfluencing barista!" Not that Apple would really do anything to ramp hysteria among the (not so) poor fashion victim community. No no. Not never. As if!

</tinfoil-conspiracy-fandroid-wanker>

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Pickpockets in London? Who'd have guessed.

Some people never learn.

But perhaps if he was one of those who camped out for days, he'll be a bit more aware of his surroundings next time.

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Anonymous Coward

Apple "sell out" of their new phone. Wow, that's never happened before.

If only they send a few more of the thousands of them, sat in warehouses somewhere in China, to the stores, they could avoid inconveniencing their customers, just for the sake of pointless publicity claims of how well they're selling.

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One wonders if he'd activated "Find my iPhone"

If so it's going to be an education to the thief.

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Re: One wonders if he'd activated "Find my iPhone"

There is a flaw in the software that enables the miscreant to disable the phone comms by enabling plane mode even if the screen is locked and thus stop the phone from phoning home until he can work out how to break into it properly

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Re: One wonders if he'd activated "Find my iPhone"

Which still doesn't let him wipe/reactivate the phone without knowing the iTunes password of the owner.

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Or the tea leaf could…

…You know, turn the phone off to disable the radios…

Flaw(ed) logic is flawed ;-)

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Re: One wonders if he'd activated "Find my iPhone"

It was brand new, what is the betting the buyer had not set it up yet?

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Anonymous Coward

Apple is indeed in decline...

all the way to the bank, apparently.

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Re: Apple is indeed in decline...

Rather like the WWI Officer (disobeying a 'retreat' order) sending the message "Retreating at full speed towards the enemy."

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What an idiot

Desperate to advertise his ridiculously over-priced new purchase, he succeeded in only drawn admiration from a sticky fingered tea-leaf.

f course, he's set the phone up with his finger print reader, so it's completely locked down, right?....

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Anonymous Coward

Police are looking for the smug git

who stole the iPhone.

They need look no further than the nearest Samsung office. After all, they will be copying it as soon as possible won't they?

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Re: Police are looking for the smug git

true... Samsung are due to bring a new budget phone soon and need something to bas it on...

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Re: Police are looking for the smug git

True, the Android crowd have already started slavishly copying it's new features.

... two years ago : http://www.gsmarena.com/motorola_atrix-3709.php

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Re: Police are looking for the smug git

OH ha ha

that is such a new and revolutionary side splitter

new keyboard needed ............................................ I don't think.

now go away and find a brain with a humour section still intact.

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Pint

Re: Police are looking for the smug git

Lighten up big Ted. It is Friday afternoon. The post was an obvious joke. Unless there are other reasons for your rant?

Beer O'Clock time naturally.

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Anonymous Coward

Re: Police are looking for the smug git

Funny, I saw IOS7 and immediately thought. well Samsung has to sue right? it blatantly copies features I've used for years...

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Coat

Credit, where credits due

Well that's one way to overcome the new fingerprint security.

Icon for obvious reasons

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Snooty fanboi activity fuels Apple PR machine shocker.

"uuuuhh, like... coloured, plastic iPhones..duh"

I worry for the future of humanity sometimes.

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