The message isn't clear enough yet?
The killing of technet should have made it clear already - they hate small ISVs.
Small ISVs could grow to large ISVs and cut into Redmond's market share. We can't have that, can we?
(I can't decide, if I should use the joke or the troll icon - I have a growing feeling, that they might really feel like this, so perhaps the slapping hand fits best)...