The "Streisand Effect"
Was looking forward to discover what this means but it was not mentioned anywhere else in the article, leaving me with the burning question "what is it"
"The Streisand effect is the phenomenon whereby an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely, usually facilitated by the Internet."
And the article was.. uhm.. i think something about the NSA and T-shirts?? i couldn't focus on that, my mind was preoccupied with that other burning question