Re: Oh for a steam roller..
Have you read the precis for the "Developer" track at this conference? Developers who are passionate about coding would not be attending this, it is all fluff no stuff. I'm sure it would be a great place to network, make contacts, get an internship as a "digital research assistant", but personally I'd rather be coding than spend time in "Developer 101" sessions. Here's a few gems:
"Ben currently runs European Marketing for cloud-communications startup Twilio. He will talk about the importance of seeing the world as a ‘software person’ and how we are halfway there" - Welcome to the "developer" track.
Keith is an award-winning mobile application developer. He will explain the first steps of iOS development in order to get to app store as an Apple OS developer - crikey, all that secret information - oh no, that's all on the ADC.
To Infinity And Beyond - The Story Of An Infinite Scroll with Liz Rice - wonder what Liz will talk about in the other 59 minutes of the talk.
Putting the entire slam on the "Developer" track is the description of it:
So there you have it, this isn't an event for developers, it's an event for media/marketing types to dabble a bit in programming and "entrepreneur" their ridiculous ideas without involving actual developers.