Feeds

back to article Apple tries to trademark the term 'startup'

Apple is attempting to gain a trademark on the word "startup", and may gain exclusive use of the word in Australia next week. Apple has also applied for a trademark on "startup" in the USA, but the Australian application offers lots more detail. The Australian page, hosted by the nation's overseer of patents and trademarks IP …

COMMENTS

This topic is closed for new posts.

Page:

Silver badge

here it comes

Cue the Euros blasting 300 million+ Americans because of the actions of a few douchebag %1ers for a company that pays as much tax in Ireland as in the US.

7
3
Silver badge
Big Brother

Re: here it comes

There are rumors that US companies are currently using IP weapons of mass destruction!

LAUNCH CRUISE MISSILES!

6
0
Silver badge

Re: here it comes

Trust me there will be British and probably French cruise missiles landing in Syria as well. Those countries aren't going to let the American defense industry have all the fun.

0
0

This post has been deleted by its author

Anonymous Coward

Startup is a world colloquialism used in conjunction with new business?

1984

'Don't you see that the whole aim of Newspeak is to narrow the range of thought? In the end we shall make thoughtcrime literally impossible, because there will be no words in which to express it. Every concept that can ever be needed, will be expressed by exactly one word, with its meaning rigidly defined and all its subsidiary meanings rubbed out and forgotten.'

Are they the New Big Brother?

5
0

Why don't they just trademark every letter in the alphabet and sue everyone for writing.

20
0

well Apple already started with the letter "i" in front of anyname.

2
1

Yes, it seems they got confused with the fact that Apple starts with an "A", not "i".

2
0
Gold badge

well Apple already started with the letter "i" in front of anyname.

Well, at least there is prior art there...

0
0

You are bloody kidding right? What next, filing on the word THE?

8
0
Anonymous Coward

You are bloody kidding right? What next, filing on the word THE?

That's what I thought, in which case the group "The the" is clearly double dipping :). I'm not too hot on trademark law, but as far as I know a generic term cannot be trademarked. The variable aka fly in the ointment is that it may be possible to trademark a logo with the name, and so create a backdoor by which to grab the name anyway, but I wish Apple luck if they want to enforce that. It will only take a couple of court cases before the scale of the problem becomes apparent.

Anyone more up to date in trademark laws? It strikes me as weird.

As a not entirely unrelated side note, it also *seriously* pisses me off that Apple is again messing around with legal stupidity instead of doing something interesting. Did innovation get buried alongside Jobs?

6
1
Pint

@AC 07:18 GMT

How odd that some numbskull downvoted you.

3
0
Flame

Re: @AC 07:18 GMT & Chris Parsons

"Hell hath no fury like a fanboi scorned"

3
0

For the trademark it is not all things but specific to their industry, although each country would have limits on how many things even within the industry it applies too. "Windows" is a case in point, try using that common generic term inside the computer industry for branding. But you can use "windows" for anything else, such as a purveyor of windows could use the name windows in their brand without violating the MS trademark. So "startup" would never apply to the casual use of "startup" but specifically to product branding and only specifically for those areas of the computer industry it was approved. Other than that, branding "startup" is lame besides would they actually service other computers, sounds a bit desperate to me.

0
0
Silver badge

Didn't Microsoft end up paying a nice dollop of money to make the whole "Lindows" thing go away?

Now calling your product "Microsoft Windows" would probably be asking for it. However, an innovative new social networking mumbo-jumbo-buzzword something-or-other called "Windows on the World" or similar.. that might just work.

0
0

The most litigious company in the business...

...grabs a few more generic things to sue over.

Patent & Copyright legislation is utterly broken.

6
0
Silver badge

misreporting?

This surely has to be bollocks? Someone somewhere has got the wrong end of a stick and this isn't really a balls out land grab to control a whole perfectly good English word?

I have some very choice Anglo Saxon words for you if you would like one dedicating all for yourselves.

5
0
Silver badge
Windows

Re: misreporting?

Being a trademark, you *can* use a generic word in a commercial context, more precisely in the commercial context listed in the application. There is still a difference between the "TM" and the "(R)", the latter must be a non-generic name (or something), while the former allows you to grunt in the direction of competitors but may not necessarily preclude them from using the same term.

Better ask Groklaw.... oh wait.

3
0
Silver badge

Re: misreporting?

>to control a whole perfectly good English word?

What about "Apple" ?

6
0
Silver badge

Re: misreporting?

Don't forget the oft ignored SM (Service Mark), which applies to the name of a service, not a product.

It is very popular with banks where it is used to describe what they call products, but which are really services. "Quick Check" online bill payment is an example.

0
0
Anonymous Coward

Re: misreporting?

@Destroy all monsters....

Go the the back of the line.

When talking about the Clickbait (TM) Three(TM) i.e. Apple, Microsoft, Google, it is, under Artcile one, Subsection b2 of the Reg Forum's that, and I quote "It is against the spirit of the forum to point out facts that can be proven by a legitimate source, unless said source is another forum, Yahoo answers or social media, in which case these can be accepted as truths, even if clearly written by an obsessive 12 year old"

3
0
Anonymous Coward

Re: misreporting?

The difference between a trademark and a word is often capitalisation.

You can talk about having your windows replaced, but if you say you're having Windows replaced then it refers to the trademark.

So Apple is just looking for a trademark called Startup.

0
1
Headmaster

Re: misreporting?

How does that work in German?

1
0
Silver badge

Re: misreporting?

What about "Apple" ?

Would that be the Apple Corps trademark owned by the Beatles, or Apple Inc (previously Apple Computer), owned by the eponymous fruity device purveyor?

0
0
Anonymous Coward

Apple going off?

Intellectual property fights always struck me as the last refuge of the incompetent. Is Apple so afraid of losing it that they have to trademark common-use verbs and nouns to get an edge.

Next we'll see patents for "The Hand" as in its use to hold a phone!

Let's get back on the PRODUCT innovation track.

I hope the Aussies give them a right bollocking and ask for back taxes instead. Perhaps the only value of creating a trademark in this situation is that it establishes that you are doing business in the country where you applied for it...so taxes are due!

4
0
Flame

Re: Apple going off?

Just to bring Syria and Apple together, the Australians have proven themselves, over and over, to be a bunch of whores. Don't expect much.....

Obligatory link: http://www.reuters.com/article/2013/08/28/us-syria-crisis-australia-idUSBRE97R03O20130828 ("Australia backs action against Syria, with or without U.N. approval") Democracy, eh? Wunnerful stuff.

0
2
Silver badge

Re: Apple going off?

It has nothing to do with competence, or lack thereof, it has 100% to do with being a dick.

Some people believe that if a law exists it is not only their right, but their duty, to use it/exploit it: After all what's the point in having all these laws if you don't use them to your benefit.

Personally, I don't buy into that philosophy. That shitty anti-social attitude is directly responsible for laws that get made to fix one problem and cause 17 new problems. As with so many things in life, a few cock goblins ruin it for everybody else.

6
0
Anonymous Coward

Re: Apple going off?

"Democracy, eh?"

Democracy is a fallacy! It don't exist. It can never exist, and can never work.

The majority of humans are not intelligent enough to workit out.

0
0
Paris Hilton

Re: Apple going off?

As an Aussie can i first say,

We prefer the term "Gigalo" or "Call Girl"

as to your spurious claims about our democratic process..?

If all you have is the option of turd 1 or turd 2, voting is a little less effective.

2ndly, we are poor working girls/boys surrounded by large nations and sitting on the resource treasure chest of Asia...

So excuse us if we have to pay for protection by "standing with our allies" (while not promising any actual military support)

secondly, In australia we ended up throwing out apple's case v samsung whereas other "noted" democratic strongholds (haha) such as the U.S. upheld such ridiculousness.

0
0
Bronze badge

Hmm

Don't they hold the patent for using oxygen in a process to release energy? I'm pretty sure the filing includes the by product of CO2 being expelled. There must be someone in the Apple legal team getting off by how much ludicrous crap he get patented. He's the dog's bollocks at what he does!

1
0
Anonymous Coward

Re: Hmm

Google trademarked a well known word too, Android.

Microsoft has Windows.

What's the problem?

1
2
Happy

Re: Hmm

Next one could be AC, so all air conditioners and cowards watch out.....

0
0
Joke

Are you sure...

that wasn't 'upstart'?

2
0
Anonymous Coward

Well, according to Google

there are 88,100,000 hits for this new Apple word "startup", one of which was this Wikipedia entry.

0
0
Anonymous Coward

Re: Well, according to Google

Microsoft has Windows, what's wrong with Startup?

You can still use the word windows and startup either way, just not use it for a brand name.

0
1
Silver badge
Devil

I'd like to annouce that I am patenting electricity

Lets see Apple do business without MY IP!!!! Muuuuuaaaaaahhhhhhhhaaaaaaaa!!!!!

0
0
Devil

Re: I'd like to annouce that I am patenting electricity

I'm patenting the use of metal in any form, and I will trademark the word "Smartphone". With these idiot drones approving all these stupid requests, I think I stand a good chance. Even the "Toilet Snorkel" (Look it up) is more innovative than Apples (or any other trolls) claims.

1
0
Silver badge
Angel

Re: I'd like to annouce that I am patenting electricity

Hahahahahaha, suckers. Good luck with all that with my trademarks covering intellectual property or all types, namely "trademark", "patent" and "copyright". My end run will be complete once my trademark for "intellectual property" comes through.

Who to sue first? Might as well go in alphabetical order and start with "A".

0
0
Silver badge

Re: I'd like to annouce that I am patenting electricity

Oddly enough, registering your toilet snorkel brand as "Smartphone brand toilet snorkels" is a perfectly legitimate (mis)use of trademark within the toilet or toilet snorkeling markets and applications.

Trademarks are use case specific. The final decision will be made by an actual Human, who may or may not grant that specific use of a term depending on how stupid or or oblivious they are.

Its all gotten rather silly.

0
0
MrT
Bronze badge

"Trademark", "patent", "copyright" and "intellectual property"

...sounds like a great renaming of the stations in a new version of Monopoly. What else? Go straight to court? Freemium parking?

1
0
Silver badge
Coat

Re: I'd like to annouce that I am patenting electricity

I submitted an application to trademark TM...

... but the trademark office got stuck in a recursive loop and disappeared in a puff of stack overflows.

3
0
Silver badge

Re: "Trademark", "patent", "copyright" and "intellectual property"

Positively brilliant! It only seems fitting that "Boardwalk" and "Park Place" be replaced by "USPTO" and "USITC".

2
0

How innovative! Apple has done it again!

The experience of their new word is seamless and fluid. The perfect balance between two root words allows focus on what really matters. This is the market dominating word that we all are about to find we cannot live without.

Haters will always hate, but clearly Apple's new word has set the gold standard yet again.

1
1

Not surprised

After all, they already seemed to have patented several highly effective forms of brainwashing.

2
0
Silver badge

In older news

Apple registered the generic word, 'Apple', Microsoft registered 'Windows', Hewlett Packard nabbed 'Pavilion', Oracle registered 'Oracle', ....

But carry on frothing at the mouth anyway.

0
3
Coat

I'm going to patent 'The use of a generic word, phrase, or name for.the purpose of product or service naming or identification or branding, including the use of one or more words abbreviated, reduced, reversed, or converted into an anagram such as it/they may be joined together, preceeded by, or folllowed by, with or without any form of punctuation mark..

just going to file that and get the lawyers on the phone.

I'm also going to patent 'The use of fruit to name a company, product, or service.'

1
0
Bronze badge

Die Partei

In germany there's a (satirical) political party. One of their goals is to further complicate the german tax laws in such a way, that it becomes impossible for even the most gifted Lawyers to figure out loopholes.

Maybe this should be applied to patent / trademark law worldwide ;)

0
0
Silver badge

Re: Die Partei

They should do a work exchange with people from the US. Our tax code is so complex that entire departments within the IRS can't reach a consensus on what their portion of the tax code means. They just default to pay more of you're middle class, pay less if you're rich and let the poor sort it out.

0
0

Damn! All the startup domains are taken ...

0
0

Talk?

"There's little point asking Apple why it wants to own “startup”: it doesn't respond to requests on matters like this."

I can't remember when Apple were on talking terms with the Reg

2
0

Page:

This topic is closed for new posts.