Web portal, search and ads firm Yahoo! is set to change its logo no fewer than 30 times over the next month. If anyone is worried about the possible loss of Yahoo!'s "fun, vibrant and welcoming" image, the firm announced it will be "keeping the colour purple". And yes, the exclamation mark is here to stay. Over the next 30 days …
They got 30 options, 29 of them were crap, so they know which one they want.
However, due to how the consultancy expense was accounted for, they have to use the other 29 until they're fully depreciated.
I hope one of them is the Yahoo logo recreated in Playmobil...
"From 1 September to 30 September, the Purple One will unveil a redesigned logo every day before it settles on a new logo that it feels represents its corporate mission."
Didn't realise Prince (we are allowed to call him that again, aren't we?) had come out of retirement.
The Web Portal Formally Know As Yahoo!
They partly and design websites like its still bloody 1999!
'The news was announced on Tumblr, the cats'n'porn site which was snapped up by Yahoo! and then rapidly sanitised.'
Got rid of the cats then?
I hope the final one will be "YaWho?".
Kids WILL be asking that in a few years time, and will be mentioned along such 'luminaries' as Geocities, Altavista and America Online.
You'd think with their big new push to be a 'data driven' company they'd know that a logo has absolutely zero impact on results.
Re: Data Driven?
Is there any evidence anywhere that changing a logo affects anything except for the earnings of a bunch people who want to be artists but aren't good enough at it to succeed? When do we build the "B" Ark?
Place your bets NOW!
I'm going with a purple circle with Y! in the middle.
As in, Y do ppl stil cum hir
Yahoo = Malware
Never mind the exclamation mark. The only time I engage with Yahoo is when I have to waste 10 minutes of my time once a month removing it from my browser because it managed to wriggle its way back on to my desktop via some other software installation.
If they want to improve their image, they could stop doing that sort of thing, and then perhaps change the logo afterwards.
Re: Yahoo = Malware
Funnily enough, they've done the EXACT same thing to Flickr. Damn Yahoo! toolbar at the top of the page.
Re: Yahoo = Malware
Agree 100% on the malware bit though. I've had plenty of installations pop the yahoo toolbar on my browser, a few of them I've even gone through and read the installation stuff, rather than just clicking next, nowhere does it mention Yahoo is being installed (at least with a fair number of them)
McCafee is another one to do this.
Are Yahoo still going? Do they share a building with Novell?
We're Number Three
I just typed 'search' into Yahoo! UK.
The first result was Google and the second was Dogpile. Scraping in at third was Yahoo!
Now that exclamation mark is well earned.
Re: We're Number Three
It's a long time since I've seen a reference to Dogpile.
I tried the "search" search too. Just before the results in Yahoo it says "Also try: Google search ...."
No! The! !! doesn't! bother! me! at! all!
Funny! you! should! say! that!. Does! it! really! annoy! some! folks?! Well! too! effin! bad! I! say!.
"What do you think of the Yahoo! logo? "
Considering that bad management put them where they are today...
The logo should reflect management's response to Yahoo!s problem: a telecommuter run over in a traffic jam.
Re: Considering that bad management put them where they are today...
Maybe they're going to go with a new design based on programming logic.
$ of course being the standard symbol in real life terms for money, (in the USA anyway)
! being not.
As in, we've not got any money left, we wasted what little we had buying loads of companies that don't turn a profit.
Marissa Mayer is in charge… makes sense
Wasn't the subheading an ideal opportunity to use an interrobang‽!
I have never before seen the 'interrobang'. I wish I had known of its existence at university though. It would have revolutionized my writing style.
I am inrigued by the interrobang and would like to subscribe to its newsletter.
Given you ended a rhetorical question with an interrobang, why the additional bang‽
Different logos hmm?
I went to the yahoo page, and clicked on the logo. They have a video where they may be showing a bunch of the different logos. If so, *yawn*. Every one they showed was either "Yahoo!" written in purple, or "Y" or "Y!" in a purple circle , in a bunch of different fonts. At least it doesn't cost much to change a logo out on a web page.
"What do you think of the Yahoo! logo?" you ask.
Which logo will represent "Get your asses into the office. No more distance employment!"?
I wonder if Google is missing Marissa Mayer?
Is it too late to submit a logo?
I suggest for complete relevance to their new corporate image it should be:
Paris, another entity that's a household name but doesn't really do anything.
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