Re: Fiduciary duty
The wonderful thing about theoretical suggestions is that they never need to be tested.
Step 1) A telephone company changes the contracts for it's customers making the company vastly more money for than expected for a few years as the customers are trapped.
Step 2) As the various customer contracts end, the customers leave and swear to never touch that company again.
However, in several current cases that is almost exactly what has been going on for some classes of user. Per second charging has been replaced by per minute charging. Just do not talk about fixed price contracts with escalator clauses. Quite how they get away with that level of chicanery I will never know.
Some years ago I worked on charging models, some of them quite dynamic, i.e. capable of responding to market changes or advanced time of day charging..
It was pretty easy to show that even apparently minor and customer benefiting changes could generate much more revenue. The matter is a bit too complex to explore in detail here but basically, change the charge steps so that customers always end up finishing their average call just into the next charge step. Make the charge step fairly big and you can reduce the equivalent per minute or per second charge by an attractive amount. For example go from per second to per minute, a huge change, or from e.g. per ten seconds to say a per 90 second steps and call it the 'Super Saver Bulk Rate.'
Perhaps the Night owl rate, charged in 5 minute steps, etc. It generates a small amount of traffic at a time when things are idle so the marginal cost is close to zero.
Watch the data package charges, work out how much data people use, compared with how much they think they use. Set the rates to either overflow the customer into the next band and thus pay a huge top up, or blackmail them into signing up for an over rate package to avoid bill shock and pay for data they will never use. (Admission, I cancelled all data allowances and use a data incapable phone preferring minutes plus texts on a very cheap package. For me, data is for wired connections.)
None of this relates to tax payments which are a business cost, minimising business costs is highly likely to be a prime target for many, if not all activist shareholders.
With deposit rates so awful, income generating shares need to generate a good income or they become pointless. My pension fund needs income, so I can pay the tax person their growing take.