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back to article Murdoch machinations mean Microsoft must rename SkyDrive

Microsoft is going to have to rename its SkyDrive cloud storage service after agreeing to submit to a British court's ruling over ownership of the brand name. British Sky Broadcasting Group, the European satellite broadcasting arm of Rupert Murdoch's media empire, took on Redmond over the rights to the SkyDrive name, pointing …

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DoubleDisk

Arf

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Re: DoubleDisk

Actually, I prefer "LightDrive." Light goes in to the PRISM and out comes rainbows!

Really, you guys, we're not spying on you. Honest. Please trust US-based cloud computing. Oh gods, please?

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Linux

Re: DoubleDisk

Droidenfreude

KarmaBitch

RupertSlap

ThinkAgain

PeguinsJoy

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Childcatcher

Re: DoubleDisk

Droidenfreude? I should have thought Schadenfreude was more appropriate. Anyway I really enjoy the thought of Microsoft getting bitten by someone else.

Now who can take a bite out of Apple? Perhaps Dr Who could help.

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EmBalmerDrive

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Anonymous Coward

How about

YAMESH

Yet Another Massive Enterprise Security Headache.

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I heard they were going to combine their remote services with a virtual world and twitter style messaging.

CloudCuckooLand

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B-D
Devil

I'd utterly hate to give the lawyers some ammo but surely MS can now turn their own loss into a gain by using the Sky ruling to pressure LiveDrive into handing over their name?

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Trollface

How about, "We'llShortlyAbandonYouDrive"? or "OnlyAsLongAsWeMakeMoneyDrive" ??

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Childcatcher

What about "GiveUsMoreMoney Drive"? Or "WeAreJealousOfAppleAndGoogle Drive"? Or "BallmerDrive"?

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I didn't realise we were naming a Google product?

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Anonymous Coward

If it was a Google product, I would say 'Borg Base'

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BingDrive.

Badaba ba ba. I'm bingin' it

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This post has been deleted by its author

BSODrive

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Mushroom

Is that the Blue Sky of Death?

<looks out window for meteoroid shower>

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Anonymous Coward

huh? BSkyB have a product called SkyDrive? I never knew. Oh is this another bullshit thing?

Anyway anyone uses microsoft products (and isn't' some whack job fundamentalist) and has skydrive know it shits on the shit you get from other vendors.

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They don't but because BSkyB offer telecommunication products and services that put them in the same category as cloud products its enough for people to believe that SkyDrive is a BSkyB product.

In fairness to Microsoft BSkyB and Sky TV as a trademark is barely heard of outside the UK, Sky's Internet offering's even less so and after the Edge fiasco it seemed trademark's based on a common word weren't really enforceable.

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"Anyway anyone uses microsoft products (and isn't' some whack job fundamentalist) and has skydrive know it shits on the shit you get from other vendors."

Can you explain for people who aren't tied into the Microsoft treadmill, what the advantages of Skydrive are over every other online storage locker out there?

(Also yay to Reg comments for inserting random newlines everywhere. This paragraph inserted solely to prevent it.)

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Can you explain for people who aren't tied into the Microsoft treadmill, what the advantages of Skydrive are over every other online storage locker out there?

I haven't investigated in depth but there's some reasonable integration with the Office products and there's no undesirable chatter from the client like there is with DropBox.

I wouldn't say it was notably superior from what I have seen so far but it's not obviously deficient.

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Anonymous Coward

"Sky TV as a trademark is barely heard of outside the UK"

How long is it since you were last in Germany? have a look at www.sky.de anyway.

I believe Italy has a bit of Murdoch too. You'd have thought Berlusconi might have put them off, but apparently not. You could try www.sky.it

Maybe others too; someone's annual report would cover it, but I'm too lazy to work out which piece of the empire would have the details (it doesn't seem to be in the BSkyB report, but that's no big surprise).

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"after the Edge fiasco it seemed trademark's (sic) based on a common word weren't really enforceable."

You mean like "Windows" and "Apple"?

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Actually yes, just like Windows and Apple.

Microsoft Windows, and Apple Computers on the other hand...

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Skypedrive

No ... Seriously.

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Re: Skypedrive

Make that SkypeDive and iId agree

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Anonymous Coward

How about

DataClod.

Oops - typo. Forgot the "u".

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ChairDrive - Transfer your data at the speed of a flying chair.

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Coat

Network Storage Access

Well someone had to say it...

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Black Helicopters

Re: Network Storage Access

More like "Never Secure Again"

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Angel

A.Y.D.B.T.U.S

All Your Data Belongs To US

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Anonymous Coward

Re: A.Y.D.B.T.U.S

A.Y.D.A.B.T.U

"All Your Data ARE belong to us", surely?

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I believe it was a subtle touch of satire... "All Your Data Belong To U.S <<<- as in USA

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Re: A.Y.D.B.T.U.S

"All Your Data ARE belong to us", surely?

No, that's a different meme. :^)

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They could ask Mr Clive - very ni$ely - and name it MicroDrive.

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Unfortunately Sir Clive sold all the rights to Amstrad, including the rights for the Microdrive. Amstrad was then bought by... wait for it.... BSkyB. I would assume that the takeover would include those trademarks as well.

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TheCloudStorageFormallyKnownAsSkyDrive?

ModernDrive?

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I have of course meant Sir Clive...

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Ah, yes, MicroDrive, a name that just drips reliability :-)

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Anonymous Coward

It went something like this...

Sky: "How desperate are you to have Sky TV services on the Xbone?"

Microsoft: "Really desperate, it's flopping worse than Surface RT"

Sky: "Then go change the name...."

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SkyDive

If we have a reference to RT, surely the best name would be SkyDive

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Anonymous Coward

Maybe

SkyFloppy should be safe.

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Anonymous Coward

SpyDrive

They only need to change 1 letter AND it gives a more accurate description of the service they provide to the "customer"...

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Happy

POS Drive?

I don't believe an explanation is necessary.

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Joke

Azure Storage Services?

They could even brand it as Azure Redundant Storage Extensions in the UK and Oz.

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Re: Azure Storage Services?

Azure Redundant Storage Extensions For Workgroups (32-bit), Azure Redundant Storage Extensions For Workgroups (64-bit), Azure Redundant Storage Extensions For Students...

We're going to need a larger live tile.

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SeeDrive

I think that would be good - See because it sounds like C:\ and cannot be seen - a complete oxymoron that will baffle users in the way only MS can! They could even bring back good old Abort, Fail, Retry for when it goes tits up and set the website background colour to a nice deep blue when the servers go down!

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Well, obviously, it should be called....

Nokia Drive

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Bing Zune

They could use it for the Windows 8.1 start sound too.

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Drive harder

The SQL

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SkyDive is perfect

Since no Windows servers really work and you are certain to lose access all the time due to constant MicroFlop server bugs and errors.

I say they should rename it to SKY DIVE!

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